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DPS-37-V1 · August 2026

Dental website SEO benchmarks by region

How does your dental practice website compare? Median scores and check-level SEO gaps from audited dental websites across Australia, Canada, the United Kingdom, and the United States — each region presented against its own national median rather than as a league table.

73

jurisdictions

across Australia, Canada, the UK, and the US

78,378

audited websites

across the four study cohorts

4

national cohorts

each benchmarked within its own market

Australia

Choose a Australia benchmark

6,313 audited websites, national median 73. States and territories compared against the Australia-wide median.

Australia study
All 51 U.S. state and District of Columbia dental website benchmarks
vs national medianPractice directory
Australian Capital Territory11374+1.00View practices
New South Wales2,06472−1.00View practices
Northern Territory2675.50+2.50View practices
Queensland1,22875+2.00View practices
South Australia39971−2.00View practices
Tasmania10469−4.00View practices
Victoria1,70972−1.00View practices
Western Australia66273Matches 77View practices

Reconciliation: the 8 jurisdiction rows assign 6,305 of the 6,313 audited domains. 19 attempted domains (8 audited) resolved to no known AU jurisdiction -- a missing state alias or a source-data value outside the published jurisdiction list -- and are excluded from every per-jurisdiction cut but included in the national totals above.

Canada

Choose a Canada benchmark

11,820 audited websites, national median 71. Provinces compared against the Canada-wide median. Territories below the 30-attempted-domain floor are excluded from the table and counted in the reconciliation note.

Canada study
All 51 U.S. state and District of Columbia dental website benchmarks
vs national medianPractice directory
Alberta1,62775+4.00View practices
British Columbia1,95272+1.00View practices
Manitoba27571Matches 77View practices
New Brunswick13866−5.00View practices
Newfoundland and Labrador8668−3.00View practices
Nova Scotia20669−2.00View practices
Ontario5,30471Matches 77View practices
Prince Edward Island3670−1.00View practices
Quebec1,89266−5.00View practices
Saskatchewan26171Matches 77View practices

Reconciliation: the 10 jurisdiction rows assign 11,777 of the 11,820 audited domains. Northwest Territories, Nunavut, Yukon fell below the 30-attempted-domain floor and are excluded from the table (20 audited domains). 27 attempted domains (23 audited) resolved to no known CA jurisdiction -- a missing state alias or a source-data value outside the published jurisdiction list -- and are excluded from every per-jurisdiction cut but included in the national totals above. A further 25 attempted domains (20 audited) resolved to a known jurisdiction too small to report reliably (Northwest Territories, Nunavut, Yukon, each under 30 attempted domains) -- also included in the national totals but omitted from the per-jurisdiction table.

United Kingdom

Choose a United Kingdom benchmark

9,840 audited websites, national median 70. Four UK nations, compared against the UK-wide median.

United Kingdom study
All 51 U.S. state and District of Columbia dental website benchmarks
vs national medianPractice directory
England7,32671+1.00View practices
Northern Ireland24066−4.00View practices
Scotland77867−3.00View practices
Wales28370Matches 77View practices

Reconciliation: the 4 jurisdiction rows assign 8,627 of the 9,840 audited domains. 2,544 attempted domains (1,213 audited) resolved to no known GB jurisdiction -- a missing state alias or a source-data value outside the published jurisdiction list -- and are excluded from every per-jurisdiction cut but included in the national totals above.

United States

Choose a United States benchmark

50,405 audited websites, national median 77. States and the District of Columbia compared against the U.S.-wide median.

United States study
All 51 U.S. state and District of Columbia dental website benchmarks
vs national medianPractice directory
Alabama53774−3.00View practices
Alaska13679+2.00View practices
Arizona1,20880.50+3.50View practices
Arkansas31275.50−1.50View practices
California7,32075−2.00View practices
Colorado1,13580+3.00View practices
Connecticut65276−1.00View practices
Delaware10077Matches 77View practices
District of Columbia10176−1.00View practices
Florida3,25880+3.00View practices
Georgia1,44078+1.00View practices
Hawaii17371−6.00View practices
Idaho35378+1.00View practices
Illinois2,14077Matches 77View practices
Indiana92276−1.00View practices
Iowa38074−3.00View practices
Kansas44276−1.00View practices
Kentucky49673−4.00View practices
Louisiana52776−1.00View practices
Maine20671.50−5.50View practices
Maryland1,03677Matches 77View practices
Massachusetts1,26077Matches 77View practices
Michigan1,56575−2.00View practices
Minnesota71876.50−0.50View practices
Mississippi30474−3.00View practices
Missouri77478+1.00View practices
Montana19775−2.00View practices
Nebraska28574−3.00View practices
Nevada48281+4.00View practices
New Hampshire25978+1.00View practices
New Jersey1,68376−1.00View practices
New Mexico24477Matches 77View practices
New York2,72374−3.00View practices
North Carolina1,39578+1.00View practices
North Dakota9677Matches 77View practices
Ohio1,47475−2.00View practices
Oklahoma51277Matches 77View practices
Oregon80075−2.00View practices
Pennsylvania1,64875−2.00View practices
Rhode Island12373−4.00View practices
South Carolina70978+1.00View practices
South Dakota11976−1.00View practices
Tennessee94976−1.00View practices
Texas4,37979+2.00View practices
Utah69977Matches 77View practices
Vermont7976−1.00View practices
Virginia1,36679+2.00View practices
Washington1,63177Matches 77View practices
West Virginia16268.50−8.50View practices
Wisconsin81276−1.00View practices
Wyoming8276−1.00View practices

Reconciliation: the 51 jurisdiction rows assign 50,403 of the 50,405 audited domains. Two audited domains were excluded from jurisdiction cuts: one resolved only to a Sonora (SO) alias and one had no resolvable U.S. state alias.

How to read these benchmarks

Each page compares one jurisdiction with the nationwide cohort using observable public website signals. The data does not rank clinical quality and does not support causal claims about rankings, traffic, revenue, or patient volume. Jurisdictions with fewer than 100 audited domains do not publish grade, category, market, or metric-level sub-analysis.