Dental Website SEO Benchmark: Western Australia (2026)
Based on 662 audited dental websites in Western Australia, from 857 attempted domains. Cohort dps-37-v1.
Browse the Western Australia practice directoryWestern Australia practices scored a median of 73, matching the national median of 73. The largest difference versus the national cohort (n=6,313) was breadcrumbList structured data not detected: 69.49% of 662 Western Australia sites, 5.19 percentage points higher than the national rate. Western Australia's strongest other relative result was privacy-policy link not detected, with the observed gap 5.16 percentage points below the national rate.
73
Median score
0 vs national median 73
70.17
Mean score
+0.12 vs national mean 70.05
662
Websites checked
Nationwide: 6,313 websites checked
77.25%
Auditable rate
+1.78 pp vs national 75.47% (6,313 of 8,365); state base 662 of 857
Score distribution
Grade distribution
Percentages use all 662 audited Western Australia domains as the base.
A
4.38%
29 of 662
B
26.74%
177 of 662
C
28.25%
187 of 662
D
18.58%
123 of 662
F
22.05%
146 of 662
Category detail
Average category scores
Each average uses the same 662-domain audited base. Local SEO is shown only as a labelled detail because three inputs were not evaluated in this cohort.
59.23
Website fundamentals
Average across 662 websites
66.00
AI visibility
Average across 662 websites
63.37
Patient trust
Average across 662 websites
91.60
Local SEO
Partial; upward-biased
Largest absolute difference first
Metric rates versus the national cohort
“Not detected” means a signal was absent from the homepage and up to two linked pages in this bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage below shows its observation base.
| Metric | Western Australia rate | National rate | Difference vs national |
|---|---|---|---|
| BreadcrumbList structured data not detectedStructured data | 69.49%460 of 662 | 64.30%6,305 websites | +5.19 pp |
| Privacy-policy link not detectedPatient journey | 54.68%362 of 662 | 59.84%6,305 websites | −5.16 pp |
| Insurance or payment page not detectedPatient journey | 64.50%427 of 662 | 68.96%6,305 websites | −4.46 pp |
| Emergency-services page not detectedPatient journey | 59.97%397 of 662 | 62.68%6,305 websites | −2.71 pp |
| FAQ page not detectedPatient journey | 69.94%463 of 662 | 72.64%6,305 websites | −2.70 pp |
| Contact or inquiry form not detectedPatient journey | 67.82%449 of 662 | 65.15%6,305 websites | +2.67 pp |
| AggregateRating structured data not detectedStructured data | 96.37%638 of 662 | 93.72%6,305 websites | +2.65 pp |
| Missing meta descriptionsWebsite fundamentals | 45.17%299 of 662 | 47.15%6,305 websites | −1.98 pp |
| Clear booking action not detectedPatient journey | 43.81%290 of 662 | 45.73%6,305 websites | −1.92 pp |
| XML sitemap not detectedWebsite fundamentals | 33.38%221 of 662 | 31.59%6,305 websites | +1.79 pp |
| Other crawl failureCrawl accessibility | 2.57%22 of 857 | 3.97%8,346 websites | −1.40 pp |
| Service or treatment structured data not detectedStructured data | 94.56%626 of 662 | 93.39%6,305 websites | +1.17 pp |
| Missing canonical tagsWebsite fundamentals | 32.02%212 of 662 | 31.10%6,305 websites | +0.92 pp |
| Unclear H1 structureWebsite fundamentals | 60.42%400 of 662 | 60.84%6,305 websites | −0.42 pp |
| DNS failureCrawl accessibility | 14.00%120 of 857 | 13.60%8,346 websites | +0.40 pp |
| Images missing alternative textWebsite fundamentals | 73.26%485 of 662 | 72.86%6,305 websites | +0.40 pp |
| HTTP 403 responseCrawl accessibility | 3.50%30 of 857 | 3.85%8,346 websites | −0.35 pp |
| Other HTTP errorCrawl accessibility | 1.98%17 of 857 | 2.31%8,346 websites | −0.33 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 46.98%311 of 662 | 47.20%6,305 websites | −0.22 pp |
| FAQPage structured data not detectedStructured data | 91.09%603 of 662 | 91.25%6,305 websites | −0.16 pp |
| Invalid responseCrawl accessibility | 0.00%0 of 857 | 0.11%8,346 websites | −0.11 pp |
| TimeoutCrawl accessibility | 0.23%2 of 857 | 0.14%8,346 websites | +0.09 pp |
| Limited useful contentWebsite fundamentals | 39.43%261 of 662 | 39.35%6,305 websites | +0.08 pp |
| robots.txt restrictionCrawl accessibility | 0.47%4 of 857 | 0.48%8,346 websites | −0.01 pp |
Largest audited city-state samples
Top Western Australia markets in the cohort
Markets are ordered by audited-domain count. Each row gives its own base; these are descriptive cohort cuts, not city rankings.
| Market | Audited domains | Median score |
|---|---|---|
| Perth, WA | 467 | 73 |
| Mandurah, WA | 22 | 79 |
| Rockingham, WA | 21 | 73 |
| Bunbury, WA | 13 | 75 |
| Geraldton, WA | 9 | 73 |
| Albany, WA | 6 | 72 |
| Kalgoorlie, WA | 6 | 72.50 |
| Busselton, WA | 5 | 74 |
| Margaret River, WA | 5 | 66 |
| Broome, WA | 4 | 62.50 |
Common questions
Dental SEO and website questions for Western Australia
- How do Western Australia dental practice websites score?
- Across 662 audited Western Australia dental websites, the median DentalPresence Score is 73 out of 100 — equal to the national median of 73. The score summarizes 37 deterministic website and SEO checks.
- What do Western Australia dental websites most often get wrong?
- The most widespread gaps observed in the Western Australia cohort are: “AggregateRating structured data not detected” (96% of audited sites); “Service or treatment structured data not detected” (95% of audited sites); “FAQPage structured data not detected” (91% of audited sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How can I compare my dental practice website with the Western Australia average?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
What this study measures—and what it does not
Cohort. The completed production run attempted 8,365 normalized Australia practice domains and successfully audited 6,313 of them. Website-level findings use one deterministic representative candidate per domain, avoiding duplicate-domain weighting.
Collection window. Public pages were crawled on 23–24 August 2026 using methodology dps-37-v1. The bounded HTTP crawler inspected robots.txt, sitemap signals, the homepage, and up to two linked internal pages. Browser rendering was not used for this index run.
Scoring. The DentalPresence Score averages four deterministic category scores. Three Local SEO inputs—Google Business Profile, cross-directory NAP consistency, and service coverage—were not evaluated in this open-data backfill, so the Local SEO average is partial and upward-biased.
Detection limits. A signal not detected in three pages may exist elsewhere, be injected only after JavaScript rendering, or use markup the parser did not recognize. The high “orphan page” result was excluded from headline recommendations because a bounded crawl cannot establish sitewide orphan status reliably.
Sampling. This is a large matched open-place cohort, not a probability sample of every Australia dental practice. It should not be used to estimate national market share or infer the quality of any individual practice.
No causal claims. The study did not use rankings, traffic, conversions, clinical data, credentials, safety records, or patient outcomes. A failed check is an observable website signal, not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The state benchmark describes a cohort, not an individual practice. Run a free score to inspect the public website signals detected for one practice.