Dental Website SEO Benchmark: Queensland (2026)
Based on 1,228 audited dental websites in Queensland, from 1,660 attempted domains. Cohort dps-37-v1.
Browse the Queensland practice directoryQueensland practices scored a median of 75, 2 points above the national median of 73. The largest difference versus the national cohort (n=6,313) was insurance or payment page not detected: 61.56% of 1,228 Queensland sites, 7.40 percentage points lower than the national rate. Queensland's strongest other relative result was emergency-services page not detected, with the observed gap 4.70 percentage points below the national rate.
75
Median score
+2.00 vs national median 73
71.48
Mean score
+1.43 vs national mean 70.05
1,228
Websites checked
Nationwide: 6,313 websites checked
73.98%
Auditable rate
−1.49 pp vs national 75.47% (6,313 of 8,365); state base 1,228 of 1,660
Score distribution
Grade distribution
Percentages use all 1,228 audited Queensland domains as the base.
A
4.97%
61 of 1,228
B
30.94%
380 of 1,228
C
27.61%
339 of 1,228
D
16.45%
202 of 1,228
F
20.03%
246 of 1,228
Category detail
Average category scores
Each average uses the same 1,228-domain audited base. Local SEO is shown only as a labelled detail because three inputs were not evaluated in this cohort.
60.72
Website fundamentals
Average across 1,228 websites
67.34
AI visibility
Average across 1,228 websites
64.60
Patient trust
Average across 1,228 websites
92.86
Local SEO
Partial; upward-biased
Largest absolute difference first
Metric rates versus the national cohort
“Not detected” means a signal was absent from the homepage and up to two linked pages in this bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage below shows its observation base.
| Metric | Queensland rate | National rate | Difference vs national |
|---|---|---|---|
| Insurance or payment page not detectedPatient journey | 61.56%756 of 1,228 | 68.96%6,305 websites | −7.40 pp |
| Emergency-services page not detectedPatient journey | 57.98%712 of 1,228 | 62.68%6,305 websites | −4.70 pp |
| Clear booking action not detectedPatient journey | 41.86%514 of 1,228 | 45.73%6,305 websites | −3.87 pp |
| FAQ page not detectedPatient journey | 68.97%847 of 1,228 | 72.64%6,305 websites | −3.67 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 44.30%544 of 1,228 | 47.20%6,305 websites | −2.90 pp |
| Limited useful contentWebsite fundamentals | 36.81%452 of 1,228 | 39.35%6,305 websites | −2.54 pp |
| BreadcrumbList structured data not detectedStructured data | 62.13%763 of 1,228 | 64.30%6,305 websites | −2.17 pp |
| Missing canonical tagsWebsite fundamentals | 29.23%359 of 1,228 | 31.10%6,305 websites | −1.87 pp |
| Missing meta descriptionsWebsite fundamentals | 45.44%558 of 1,228 | 47.15%6,305 websites | −1.71 pp |
| FAQPage structured data not detectedStructured data | 89.90%1,104 of 1,228 | 91.25%6,305 websites | −1.35 pp |
| Images missing alternative textWebsite fundamentals | 73.94%908 of 1,228 | 72.86%6,305 websites | +1.08 pp |
| Contact or inquiry form not detectedPatient journey | 64.09%787 of 1,228 | 65.15%6,305 websites | −1.06 pp |
| Unclear H1 structureWebsite fundamentals | 59.85%735 of 1,228 | 60.84%6,305 websites | −0.99 pp |
| Service or treatment structured data not detectedStructured data | 92.51%1,136 of 1,228 | 93.39%6,305 websites | −0.88 pp |
| HTTP 403 responseCrawl accessibility | 4.58%76 of 1,660 | 3.85%8,346 websites | +0.73 pp |
| DNS failureCrawl accessibility | 14.28%237 of 1,660 | 13.60%8,346 websites | +0.68 pp |
| XML sitemap not detectedWebsite fundamentals | 31.03%381 of 1,228 | 31.59%6,305 websites | −0.56 pp |
| Other HTTP errorCrawl accessibility | 2.71%45 of 1,660 | 2.31%8,346 websites | +0.40 pp |
| Other crawl failureCrawl accessibility | 3.73%62 of 1,660 | 3.97%8,346 websites | −0.24 pp |
| Privacy-policy link not detectedPatient journey | 59.77%734 of 1,228 | 59.84%6,305 websites | −0.07 pp |
| TimeoutCrawl accessibility | 0.12%2 of 1,660 | 0.14%8,346 websites | −0.02 pp |
| AggregateRating structured data not detectedStructured data | 93.73%1,151 of 1,228 | 93.72%6,305 websites | +0.01 pp |
| Invalid responseCrawl accessibility | 0.12%2 of 1,660 | 0.11%8,346 websites | +0.01 pp |
| robots.txt restrictionCrawl accessibility | 0.48%8 of 1,660 | 0.48%8,346 websites | 0 pp |
Largest audited city-state samples
Top Queensland markets in the cohort
Markets are ordered by audited-domain count. Each row gives its own base; these are descriptive cohort cuts, not city rankings.
| Market | Audited domains | Median score |
|---|---|---|
| Brisbane, QLD | 543 | 75 |
| Gold Coast, QLD | 143 | 77 |
| Sunshine Coast, QLD | 74 | 74 |
| Toowoomba, QLD | 28 | 74.50 |
| Cairns, QLD | 27 | 77 |
| Mackay, QLD | 27 | 76 |
| Townsville, QLD | 24 | 74.50 |
| Caboolture, QLD | 13 | 73 |
| Hervey Bay, QLD | 12 | 78.50 |
| Rockhampton, QLD | 12 | 81 |
Common questions
Dental SEO and website questions for Queensland
- How do Queensland dental practice websites score?
- Across 1,228 audited Queensland dental websites, the median DentalPresence Score is 75 out of 100 — 2 points above the national median of 73. The score summarizes 37 deterministic website and SEO checks.
- What do Queensland dental websites most often get wrong?
- The most widespread gaps observed in the Queensland cohort are: “AggregateRating structured data not detected” (94% of audited sites); “Service or treatment structured data not detected” (93% of audited sites); “FAQPage structured data not detected” (90% of audited sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How can I compare my dental practice website with the Queensland average?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
What this study measures—and what it does not
Cohort. The completed production run attempted 8,365 normalized Australia practice domains and successfully audited 6,313 of them. Website-level findings use one deterministic representative candidate per domain, avoiding duplicate-domain weighting.
Collection window. Public pages were crawled on 23–24 August 2026 using methodology dps-37-v1. The bounded HTTP crawler inspected robots.txt, sitemap signals, the homepage, and up to two linked internal pages. Browser rendering was not used for this index run.
Scoring. The DentalPresence Score averages four deterministic category scores. Three Local SEO inputs—Google Business Profile, cross-directory NAP consistency, and service coverage—were not evaluated in this open-data backfill, so the Local SEO average is partial and upward-biased.
Detection limits. A signal not detected in three pages may exist elsewhere, be injected only after JavaScript rendering, or use markup the parser did not recognize. The high “orphan page” result was excluded from headline recommendations because a bounded crawl cannot establish sitewide orphan status reliably.
Sampling. This is a large matched open-place cohort, not a probability sample of every Australia dental practice. It should not be used to estimate national market share or infer the quality of any individual practice.
No causal claims. The study did not use rankings, traffic, conversions, clinical data, credentials, safety records, or patient outcomes. A failed check is an observable website signal, not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The state benchmark describes a cohort, not an individual practice. Run a free score to inspect the public website signals detected for one practice.