Dental Website SEO Benchmark: British Columbia (2026)
Based on 1,952 audited dental websites in British Columbia, from 2,648 attempted domains. Cohort dps-37-v1.
Browse the British Columbia practice directoryBritish Columbia practices scored a median of 72, 1 point above the national median of 71. The largest difference versus the national cohort (n=11,820) was insurance or payment page not detected: 74.69% of 1,952 British Columbia sites, 3.81 percentage points lower than the national rate. British Columbia's strongest other relative result was dentist or LocalBusiness structured data not detected, with the observed gap 3.77 percentage points below the national rate.
72
Median score
+1.00 vs national median 71
70.08
Mean score
+1.27 vs national mean 68.81
1,952
Websites checked
Nationwide: 11,820 websites checked
73.72%
Auditable rate
+1.23 pp vs national 72.49% (11,820 of 16,306); state base 1,952 of 2,648
Score distribution
Grade distribution
Percentages use all 1,952 audited British Columbia domains as the base.
A
3.23%
63 of 1,952
B
27.77%
542 of 1,952
C
25.46%
497 of 1,952
D
20.85%
407 of 1,952
F
22.59%
441 of 1,952
Category detail
Average category scores
Each average uses the same 1,952-domain audited base. Local SEO is shown only as a labelled detail because three inputs were not evaluated in this cohort.
59.32
Website fundamentals
Average across 1,952 websites
66.22
AI visibility
Average across 1,952 websites
58.58
Patient trust
Average across 1,952 websites
95.86
Local SEO
Partial; upward-biased
Largest absolute difference first
Metric rates versus the national cohort
“Not detected” means a signal was absent from the homepage and up to two linked pages in this bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage below shows its observation base.
| Metric | British Columbia rate | National rate | Difference vs national |
|---|---|---|---|
| Insurance or payment page not detectedPatient journey | 74.69%1,458 of 1,952 | 78.50%11,797 websites | −3.81 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 46.26%903 of 1,952 | 50.03%11,797 websites | −3.77 pp |
| Clear booking action not detectedPatient journey | 53.13%1,037 of 1,952 | 56.82%11,797 websites | −3.69 pp |
| BreadcrumbList structured data not detectedStructured data | 68.29%1,333 of 1,952 | 71.15%11,797 websites | −2.86 pp |
| XML sitemap not detectedWebsite fundamentals | 28.94%565 of 1,952 | 31.14%11,797 websites | −2.20 pp |
| DNS failureCrawl accessibility | 14.35%380 of 2,648 | 16.49%16,279 websites | −2.14 pp |
| Privacy-policy link not detectedPatient journey | 65.88%1,286 of 1,952 | 67.52%11,797 websites | −1.64 pp |
| Emergency-services page not detectedPatient journey | 67.78%1,323 of 1,952 | 69.35%11,797 websites | −1.57 pp |
| Limited useful contentWebsite fundamentals | 42.42%828 of 1,952 | 43.84%11,797 websites | −1.42 pp |
| Missing canonical tagsWebsite fundamentals | 33.81%660 of 1,952 | 35.19%11,797 websites | −1.38 pp |
| Contact or inquiry form not detectedPatient journey | 63.27%1,235 of 1,952 | 62.02%11,797 websites | +1.25 pp |
| Unclear H1 structureWebsite fundamentals | 58.25%1,137 of 1,952 | 59.50%11,797 websites | −1.25 pp |
| Missing meta descriptionsWebsite fundamentals | 45.29%884 of 1,952 | 46.44%11,797 websites | −1.15 pp |
| FAQPage structured data not detectedStructured data | 92.78%1,811 of 1,952 | 93.76%11,797 websites | −0.98 pp |
| AggregateRating structured data not detectedStructured data | 95.18%1,858 of 1,952 | 94.43%11,797 websites | +0.75 pp |
| Images missing alternative textWebsite fundamentals | 69.77%1,362 of 1,952 | 69.09%11,797 websites | +0.68 pp |
| robots.txt restrictionCrawl accessibility | 2.79%74 of 2,648 | 2.24%16,279 websites | +0.55 pp |
| HTTP 403 responseCrawl accessibility | 2.98%79 of 2,648 | 2.50%16,279 websites | +0.48 pp |
| Service or treatment structured data not detectedStructured data | 94.06%1,836 of 1,952 | 93.63%11,797 websites | +0.43 pp |
| FAQ page not detectedPatient journey | 73.51%1,435 of 1,952 | 73.93%11,797 websites | −0.42 pp |
| TimeoutCrawl accessibility | 0.08%2 of 2,648 | 0.17%16,279 websites | −0.09 pp |
| Other crawl failureCrawl accessibility | 3.89%103 of 2,648 | 3.93%16,279 websites | −0.04 pp |
| Invalid responseCrawl accessibility | 0.08%2 of 2,648 | 0.11%16,279 websites | −0.03 pp |
| Other HTTP errorCrawl accessibility | 2.11%56 of 2,648 | 2.10%16,279 websites | +0.01 pp |
Largest audited city-state samples
Top British Columbia markets in the cohort
Markets are ordered by audited-domain count. Each row gives its own base; these are descriptive cohort cuts, not city rankings.
| Market | Audited domains | Median score |
|---|---|---|
| Vancouver, BC | 336 | 72 |
| Surrey, BC | 187 | 73 |
| Burnaby, BC | 117 | 68 |
| Richmond, BC | 88 | 69.50 |
| Kelowna, BC | 85 | 74 |
| Victoria, BC | 69 | 70 |
| Langley Twp, BC | 65 | 75 |
| Abbotsford, BC | 62 | 74 |
| North Vancouver, BC | 62 | 69.50 |
| Delta, BC | 52 | 74 |
Common questions
Dental SEO and website questions for British Columbia
- How do British Columbia dental practice websites score?
- Across 1,952 audited British Columbia dental websites, the median DentalPresence Score is 72 out of 100 — 1 point above the national median of 71. The score summarizes 37 deterministic website and SEO checks.
- What do British Columbia dental websites most often get wrong?
- The most widespread gaps observed in the British Columbia cohort are: “AggregateRating structured data not detected” (95% of audited sites); “Service or treatment structured data not detected” (94% of audited sites); “FAQPage structured data not detected” (93% of audited sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How can I compare my dental practice website with the British Columbia average?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
What this study measures—and what it does not
Cohort. The completed production run attempted 16,306 normalized Canada practice domains and successfully audited 11,820 of them. Website-level findings use one deterministic representative candidate per domain, avoiding duplicate-domain weighting.
Collection window. Public pages were crawled on 23–24 August 2026 using methodology dps-37-v1. The bounded HTTP crawler inspected robots.txt, sitemap signals, the homepage, and up to two linked internal pages. Browser rendering was not used for this index run.
Scoring. The DentalPresence Score averages four deterministic category scores. Three Local SEO inputs—Google Business Profile, cross-directory NAP consistency, and service coverage—were not evaluated in this open-data backfill, so the Local SEO average is partial and upward-biased.
Detection limits. A signal not detected in three pages may exist elsewhere, be injected only after JavaScript rendering, or use markup the parser did not recognize. The high “orphan page” result was excluded from headline recommendations because a bounded crawl cannot establish sitewide orphan status reliably.
Sampling. This is a large matched open-place cohort, not a probability sample of every Canada dental practice. It should not be used to estimate national market share or infer the quality of any individual practice.
No causal claims. The study did not use rankings, traffic, conversions, clinical data, credentials, safety records, or patient outcomes. A failed check is an observable website signal, not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The state benchmark describes a cohort, not an individual practice. Run a free score to inspect the public website signals detected for one practice.