Dental Website SEO Benchmark: New South Wales (2026)
Based on 2,064 audited dental websites in New South Wales, from 2,793 attempted domains. Cohort dps-37-v1.
Browse the New South Wales practice directoryNew South Wales practices scored a median of 72, 1 point below the national median of 73. The largest difference versus the national cohort (n=6,313) was insurance or payment page not detected: 72.38% of 2,064 New South Wales sites, 3.42 percentage points higher than the national rate. New South Wales's strongest other relative result was xML sitemap not detected, with the observed gap 0.63 percentage points below the national rate.
72
Median score
−1.00 vs national median 73
69.81
Mean score
−0.24 vs national mean 70.05
2,064
Websites checked
Nationwide: 6,313 websites checked
73.90%
Auditable rate
−1.57 pp vs national 75.47% (6,313 of 8,365); state base 2,064 of 2,793
Score distribution
Grade distribution
Percentages use all 2,064 audited New South Wales domains as the base.
A
3.34%
69 of 2,064
B
25.44%
525 of 2,064
C
28.15%
581 of 2,064
D
20.45%
422 of 2,064
F
22.63%
467 of 2,064
Category detail
Average category scores
Each average uses the same 2,064-domain audited base. Local SEO is shown only as a labelled detail because three inputs were not evaluated in this cohort.
59.54
Website fundamentals
Average across 2,064 websites
66.45
AI visibility
Average across 2,064 websites
61.14
Patient trust
Average across 2,064 websites
91.68
Local SEO
Partial; upward-biased
Largest absolute difference first
Metric rates versus the national cohort
“Not detected” means a signal was absent from the homepage and up to two linked pages in this bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage below shows its observation base.
| Metric | New South Wales rate | National rate | Difference vs national |
|---|---|---|---|
| Insurance or payment page not detectedPatient journey | 72.38%1,494 of 2,064 | 68.96%6,305 websites | +3.42 pp |
| Emergency-services page not detectedPatient journey | 65.55%1,353 of 2,064 | 62.68%6,305 websites | +2.87 pp |
| Privacy-policy link not detectedPatient journey | 61.82%1,276 of 2,064 | 59.84%6,305 websites | +1.98 pp |
| BreadcrumbList structured data not detectedStructured data | 65.79%1,358 of 2,064 | 64.30%6,305 websites | +1.49 pp |
| DNS failureCrawl accessibility | 14.68%410 of 2,793 | 13.60%8,346 websites | +1.08 pp |
| Images missing alternative textWebsite fundamentals | 73.74%1,522 of 2,064 | 72.86%6,305 websites | +0.88 pp |
| Missing meta descriptionsWebsite fundamentals | 47.97%990 of 2,064 | 47.15%6,305 websites | +0.82 pp |
| FAQ page not detectedPatient journey | 73.45%1,516 of 2,064 | 72.64%6,305 websites | +0.81 pp |
| XML sitemap not detectedWebsite fundamentals | 30.96%639 of 2,064 | 31.59%6,305 websites | −0.63 pp |
| Other crawl failureCrawl accessibility | 4.48%125 of 2,793 | 3.97%8,346 websites | +0.51 pp |
| Service or treatment structured data not detectedStructured data | 92.88%1,917 of 2,064 | 93.39%6,305 websites | −0.51 pp |
| HTTP 403 responseCrawl accessibility | 3.40%95 of 2,793 | 3.85%8,346 websites | −0.45 pp |
| AggregateRating structured data not detectedStructured data | 93.31%1,926 of 2,064 | 93.72%6,305 websites | −0.41 pp |
| Other HTTP errorCrawl accessibility | 2.65%74 of 2,793 | 2.31%8,346 websites | +0.34 pp |
| Limited useful contentWebsite fundamentals | 39.05%806 of 2,064 | 39.35%6,305 websites | −0.30 pp |
| FAQPage structured data not detectedStructured data | 91.47%1,888 of 2,064 | 91.25%6,305 websites | +0.22 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 47.04%971 of 2,064 | 47.20%6,305 websites | −0.16 pp |
| Unclear H1 structureWebsite fundamentals | 61.00%1,259 of 2,064 | 60.84%6,305 websites | +0.16 pp |
| Clear booking action not detectedPatient journey | 45.88%947 of 2,064 | 45.73%6,305 websites | +0.15 pp |
| Missing canonical tagsWebsite fundamentals | 30.96%639 of 2,064 | 31.10%6,305 websites | −0.14 pp |
| Contact or inquiry form not detectedPatient journey | 65.26%1,347 of 2,064 | 65.15%6,305 websites | +0.11 pp |
| Invalid responseCrawl accessibility | 0.21%6 of 2,793 | 0.11%8,346 websites | +0.10 pp |
| robots.txt restrictionCrawl accessibility | 0.57%16 of 2,793 | 0.48%8,346 websites | +0.09 pp |
| TimeoutCrawl accessibility | 0.11%3 of 2,793 | 0.14%8,346 websites | −0.03 pp |
Largest audited city-state samples
Top New South Wales markets in the cohort
Markets are ordered by audited-domain count. Each row gives its own base; these are descriptive cohort cuts, not city rankings.
| Market | Audited domains | Median score |
|---|---|---|
| Sydney, NSW | 1,140 | 72 |
| Central Coast, NSW | 57 | 79 |
| Wollongong, NSW | 44 | 71 |
| Newcastle, NSW | 43 | 78 |
| Port Macquarie, NSW | 21 | 77 |
| Wagga Wagga, NSW | 17 | 70 |
| Chatswood, NSW | 14 | 61.50 |
| Tamworth, NSW | 14 | 79.50 |
| Ballina, NSW | 13 | 75 |
| Coffs Harbour, NSW | 13 | 77 |
Common questions
Dental SEO and website questions for New South Wales
- How do New South Wales dental practice websites score?
- Across 2,064 audited New South Wales dental websites, the median DentalPresence Score is 72 out of 100 — 1 point below the national median of 73. The score summarizes 37 deterministic website and SEO checks.
- What do New South Wales dental websites most often get wrong?
- The most widespread gaps observed in the New South Wales cohort are: “AggregateRating structured data not detected” (93% of audited sites); “Service or treatment structured data not detected” (93% of audited sites); “FAQPage structured data not detected” (91% of audited sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How can I compare my dental practice website with the New South Wales average?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
What this study measures—and what it does not
Cohort. The completed production run attempted 8,365 normalized Australia practice domains and successfully audited 6,313 of them. Website-level findings use one deterministic representative candidate per domain, avoiding duplicate-domain weighting.
Collection window. Public pages were crawled on 23–24 August 2026 using methodology dps-37-v1. The bounded HTTP crawler inspected robots.txt, sitemap signals, the homepage, and up to two linked internal pages. Browser rendering was not used for this index run.
Scoring. The DentalPresence Score averages four deterministic category scores. Three Local SEO inputs—Google Business Profile, cross-directory NAP consistency, and service coverage—were not evaluated in this open-data backfill, so the Local SEO average is partial and upward-biased.
Detection limits. A signal not detected in three pages may exist elsewhere, be injected only after JavaScript rendering, or use markup the parser did not recognize. The high “orphan page” result was excluded from headline recommendations because a bounded crawl cannot establish sitewide orphan status reliably.
Sampling. This is a large matched open-place cohort, not a probability sample of every Australia dental practice. It should not be used to estimate national market share or infer the quality of any individual practice.
No causal claims. The study did not use rankings, traffic, conversions, clinical data, credentials, safety records, or patient outcomes. A failed check is an observable website signal, not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The state benchmark describes a cohort, not an individual practice. Run a free score to inspect the public website signals detected for one practice.