Dental SEO & Website Benchmarks: Perth, WA
Live figures from 488 indexable audited Perth dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
73
median score
0 vs Western Australia median 73
69.92
average score
Western Australia average: 69.61
82
top quartile
the score the best 25% of local websites clear
488
websites audited
of 688 across Western Australia
Score distribution
Grade distribution in Perth
Counts use all 488 indexable audited Perth websites.
A
4.51%
22 of 488
B
27.25%
133 of 488
C
26.64%
130 of 488
D
18.03%
88 of 488
F
23.57%
115 of 488
Western Australia distribution: A 4% · B 26% · C 28% · D 18% · F 24% (688 websites).
Largest local difference first
Where Perth dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Perth websites are omitted.
95%
AggregateRating structured data not detected
466 of 488 evaluated Perth websites — vs 96.37% across Western Australia.
94%
Service or treatment structured data not detected
458 of 488 evaluated Perth websites — vs 94.48% across Western Australia.
91%
FAQPage structured data not detected
443 of 488 evaluated Perth websites — vs 91.42% across Western Australia.
| Check | Perth rate | Western Australia rate | Difference |
|---|---|---|---|
| Emergency-services page not detectedPatient journey | 57.38%280 of 488 evaluated | 60.47%416 of 688 evaluated | −3.09 pp |
| Clear booking action not detectedPatient journey | 42.21%206 of 488 evaluated | 44.91%309 of 688 evaluated | −2.70 pp |
| Insurance or payment page not detectedPatient journey | 63.73%311 of 488 evaluated | 65.41%450 of 688 evaluated | −1.68 pp |
| Missing canonical tagsWebsite fundamentals | 31.76%155 of 488 evaluated | 33.28%229 of 688 evaluated | −1.52 pp |
| Images missing alternative textWebsite fundamentals | 73.16%357 of 488 evaluated | 71.66%493 of 688 evaluated | +1.50 pp |
| Limited useful contentWebsite fundamentals | 39.34%192 of 488 evaluated | 40.55%279 of 688 evaluated | −1.21 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 47.13%230 of 488 evaluated | 48.11%331 of 688 evaluated | −0.98 pp |
| AggregateRating structured data not detectedStructured data | 95.49%466 of 488 evaluated | 96.37%663 of 688 evaluated | −0.88 pp |
| Unclear H1 structureWebsite fundamentals | 60.04%293 of 488 evaluated | 60.90%419 of 688 evaluated | −0.86 pp |
| Contact or inquiry form not detectedPatient journey | 68.03%332 of 488 evaluated | 68.75%473 of 688 evaluated | −0.72 pp |
| Missing meta descriptionsWebsite fundamentals | 45.70%223 of 488 evaluated | 46.37%319 of 688 evaluated | −0.67 pp |
| FAQPage structured data not detectedStructured data | 90.78%443 of 488 evaluated | 91.42%629 of 688 evaluated | −0.64 pp |
| Service or treatment structured data not detectedStructured data | 93.85%458 of 488 evaluated | 94.48%650 of 688 evaluated | −0.63 pp |
| Privacy-policy link not detectedPatient journey | 56.15%274 of 488 evaluated | 55.67%383 of 688 evaluated | +0.48 pp |
| BreadcrumbList structured data not detectedStructured data | 69.88%341 of 488 evaluated | 69.48%478 of 688 evaluated | +0.40 pp |
| FAQ page not detectedPatient journey | 70.70%345 of 488 evaluated | 71.08%489 of 688 evaluated | −0.38 pp |
| XML sitemap not detectedWebsite fundamentals | 34.43%168 of 488 evaluated | 34.74%239 of 688 evaluated | −0.31 pp |
2026 Australia study baseline
The frozen national picture for the same checks
Rates from the 6,305-website 2026 Australia study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Emergency-services page not detected62.68%
BreadcrumbList structured data not detected64.30%
Insurance or payment page not detected68.96%
AggregateRating structured data not detected93.72%
Missing meta descriptions47.15%
Clear booking action not detected45.73%
Privacy-policy link not detected59.84%
Dentist or LocalBusiness structured data not detected47.20%
Images missing alternative text72.86%
Missing canonical tags31.10%
FAQPage structured data not detected91.25%
Unclear H1 structure60.84%
FAQ page not detected72.64%
XML sitemap not detected31.59%
Service or treatment structured data not detected93.39%
Limited useful content39.35%
Contact or inquiry form not detected65.15%
Explore the Perth market
Common questions
Dental SEO and website questions for Perth
- How good are dental practice websites in Perth?
- Across 488 audited Perth dental practice websites, the median DentalPresence Score is 73 out of 100, and the best 25% of local sites score 82 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Perth dental websites most often get wrong?
- The most common gaps detected on audited Perth dental websites are: “AggregateRating structured data not detected” (95% of evaluated sites); “Service or treatment structured data not detected” (94% of evaluated sites); “FAQPage structured data not detected” (91% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Perth compare with the rest of Western Australia?
- Perth's median score of 73 is equal to the Western Australia-wide median of 73, based on 688 audited websites across Western Australia.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Perth in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Western Australia benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Perth figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.