Dental SEO & Website Benchmarks: Gold Coast, QLD
Live figures from 146 indexable audited Gold Coast dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
77
median score
+3.00 vs Queensland median 74
73.55
average score
Queensland average: 70.98
84
top quartile
the score the best 25% of local websites clear
146
websites audited
of 1,279 across Queensland
Score distribution
Grade distribution in Gold Coast
Counts use all 146 indexable audited Gold Coast websites.
A
6.85%
10 of 146
B
36.30%
53 of 146
C
27.40%
40 of 146
D
13.70%
20 of 146
F
15.75%
23 of 146
Queensland distribution: A 5% · B 30% · C 27% · D 16% · F 21% (1,279 websites).
Largest local difference first
Where Gold Coast dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Gold Coast websites are omitted.
94%
AggregateRating structured data not detected
137 of 146 evaluated Gold Coast websites — vs 93.75% across Queensland.
90%
Service or treatment structured data not detected
132 of 146 evaluated Gold Coast websites — vs 92.42% across Queensland.
90%
FAQPage structured data not detected
131 of 146 evaluated Gold Coast websites — vs 89.99% across Queensland.
| Check | Gold Coast rate | Queensland rate | Difference |
|---|---|---|---|
| Contact or inquiry form not detectedPatient journey | 52.74%77 of 146 evaluated | 64.97%831 of 1,279 evaluated | −12.23 pp |
| Unclear H1 structureWebsite fundamentals | 50.68%74 of 146 evaluated | 60.20%770 of 1,279 evaluated | −9.52 pp |
| BreadcrumbList structured data not detectedStructured data | 54.11%79 of 146 evaluated | 62.39%798 of 1,279 evaluated | −8.28 pp |
| Missing canonical tagsWebsite fundamentals | 22.60%33 of 146 evaluated | 30.41%389 of 1,279 evaluated | −7.81 pp |
| Images missing alternative textWebsite fundamentals | 79.45%116 of 146 evaluated | 72.56%928 of 1,279 evaluated | +6.89 pp |
| Missing meta descriptionsWebsite fundamentals | 39.73%58 of 146 evaluated | 46.21%591 of 1,279 evaluated | −6.48 pp |
| Limited useful contentWebsite fundamentals | 33.56%49 of 146 evaluated | 37.76%483 of 1,279 evaluated | −4.20 pp |
| XML sitemap not detectedWebsite fundamentals | 28.77%42 of 146 evaluated | 32.37%414 of 1,279 evaluated | −3.60 pp |
| Insurance or payment page not detectedPatient journey | 58.22%85 of 146 evaluated | 61.77%790 of 1,279 evaluated | −3.55 pp |
| Emergency-services page not detectedPatient journey | 55.48%81 of 146 evaluated | 58.72%751 of 1,279 evaluated | −3.24 pp |
| FAQ page not detectedPatient journey | 66.44%97 of 146 evaluated | 69.51%889 of 1,279 evaluated | −3.07 pp |
| Service or treatment structured data not detectedStructured data | 90.41%132 of 146 evaluated | 92.42%1,182 of 1,279 evaluated | −2.01 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 43.84%64 of 146 evaluated | 44.96%575 of 1,279 evaluated | −1.12 pp |
| Privacy-policy link not detectedPatient journey | 60.27%88 of 146 evaluated | 60.75%777 of 1,279 evaluated | −0.48 pp |
| FAQPage structured data not detectedStructured data | 89.73%131 of 146 evaluated | 89.99%1,151 of 1,279 evaluated | −0.26 pp |
| AggregateRating structured data not detectedStructured data | 93.84%137 of 146 evaluated | 93.75%1,199 of 1,279 evaluated | +0.09 pp |
| Clear booking action not detectedPatient journey | 43.15%63 of 146 evaluated | 43.08%551 of 1,279 evaluated | +0.07 pp |
2026 Australia study baseline
The frozen national picture for the same checks
Rates from the 6,305-website 2026 Australia study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Emergency-services page not detected62.68%
BreadcrumbList structured data not detected64.30%
Insurance or payment page not detected68.96%
AggregateRating structured data not detected93.72%
Missing meta descriptions47.15%
Clear booking action not detected45.73%
Privacy-policy link not detected59.84%
Dentist or LocalBusiness structured data not detected47.20%
Images missing alternative text72.86%
Missing canonical tags31.10%
FAQPage structured data not detected91.25%
Unclear H1 structure60.84%
FAQ page not detected72.64%
XML sitemap not detected31.59%
Service or treatment structured data not detected93.39%
Limited useful content39.35%
Contact or inquiry form not detected65.15%
Explore the Gold Coast market
Common questions
Dental SEO and website questions for Gold Coast
- How good are dental practice websites in Gold Coast?
- Across 146 audited Gold Coast dental practice websites, the median DentalPresence Score is 77 out of 100, and the best 25% of local sites score 84 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Gold Coast dental websites most often get wrong?
- The most common gaps detected on audited Gold Coast dental websites are: “AggregateRating structured data not detected” (94% of evaluated sites); “Service or treatment structured data not detected” (90% of evaluated sites); “FAQPage structured data not detected” (90% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Gold Coast compare with the rest of Queensland?
- Gold Coast's median score of 77 is 3 points above the Queensland-wide median of 74, based on 1,279 audited websites across Queensland.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Gold Coast in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Queensland benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Gold Coast figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.