Dental SEO & Website Benchmarks: Lancaster, PA
Live figures from 53 indexable audited Lancaster dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
71
median score
−1.00 vs Pennsylvania median 72
68.57
average score
Pennsylvania average: 69.29
77
top quartile
the score the best 25% of local websites clear
53
websites audited
of 3,090 across Pennsylvania
Score distribution
Grade distribution in Lancaster
Counts use all 53 indexable audited Lancaster websites.
A
5.66%
3 of 53
B
13.21%
7 of 53
C
35.85%
19 of 53
D
20.75%
11 of 53
F
24.53%
13 of 53
Pennsylvania distribution: A 3% · B 25% · C 30% · D 18% · F 25% (3,090 websites).
Largest local difference first
Where Lancaster dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Lancaster websites are omitted.
98%
AggregateRating structured data not detected
52 of 53 evaluated Lancaster websites — vs 93.30% across Pennsylvania.
96%
Service or treatment structured data not detected
51 of 53 evaluated Lancaster websites — vs 94.50% across Pennsylvania.
92%
FAQPage structured data not detected
49 of 53 evaluated Lancaster websites — vs 96.44% across Pennsylvania.
| Check | Lancaster rate | Pennsylvania rate | Difference |
|---|---|---|---|
| Insurance or payment page not detectedPatient journey | 49.06%26 of 53 evaluated | 61.46%1,899 of 3,090 evaluated | −12.40 pp |
| Clear booking action not detectedPatient journey | 66.04%35 of 53 evaluated | 55.53%1,716 of 3,090 evaluated | +10.51 pp |
| BreadcrumbList structured data not detectedStructured data | 83.02%44 of 53 evaluated | 73.27%2,264 of 3,090 evaluated | +9.75 pp |
| Missing meta descriptionsWebsite fundamentals | 49.06%26 of 53 evaluated | 42.20%1,304 of 3,090 evaluated | +6.86 pp |
| Missing canonical tagsWebsite fundamentals | 43.40%23 of 53 evaluated | 36.54%1,129 of 3,090 evaluated | +6.86 pp |
| FAQ page not detectedPatient journey | 64.15%34 of 53 evaluated | 69.68%2,153 of 3,090 evaluated | −5.53 pp |
| Limited useful contentWebsite fundamentals | 47.17%25 of 53 evaluated | 42.01%1,298 of 3,090 evaluated | +5.16 pp |
| AggregateRating structured data not detectedStructured data | 98.11%52 of 53 evaluated | 93.30%2,883 of 3,090 evaluated | +4.81 pp |
| Contact or inquiry form not detectedPatient journey | 77.36%41 of 53 evaluated | 72.88%2,252 of 3,090 evaluated | +4.48 pp |
| FAQPage structured data not detectedStructured data | 92.45%49 of 53 evaluated | 96.44%2,980 of 3,090 evaluated | −3.99 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 56.60%30 of 53 evaluated | 53.04%1,639 of 3,090 evaluated | +3.56 pp |
| Unclear H1 structureWebsite fundamentals | 54.72%29 of 53 evaluated | 57.73%1,784 of 3,090 evaluated | −3.01 pp |
| Images missing alternative textWebsite fundamentals | 71.70%38 of 53 evaluated | 69.06%2,134 of 3,090 evaluated | +2.64 pp |
| Service or treatment structured data not detectedStructured data | 96.23%51 of 53 evaluated | 94.50%2,920 of 3,090 evaluated | +1.73 pp |
| Privacy-policy link not detectedPatient journey | 50.94%27 of 53 evaluated | 50.74%1,568 of 3,090 evaluated | +0.20 pp |
| XML sitemap not detectedWebsite fundamentals | 33.96%18 of 53 evaluated | 33.92%1,048 of 3,090 evaluated | +0.04 pp |
| Emergency-services page not detectedPatient journey | 69.81%37 of 53 evaluated | 69.77%2,156 of 3,090 evaluated | +0.04 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Lancaster market
Common questions
Dental SEO and website questions for Lancaster
- How good are dental practice websites in Lancaster?
- Across 53 audited Lancaster dental practice websites, the median DentalPresence Score is 71 out of 100, and the best 25% of local sites score 77 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Lancaster dental websites most often get wrong?
- The most common gaps detected on audited Lancaster dental websites are: “AggregateRating structured data not detected” (98% of evaluated sites); “Service or treatment structured data not detected” (96% of evaluated sites); “FAQPage structured data not detected” (92% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Lancaster compare with the rest of Pennsylvania?
- Lancaster's median score of 71 is 1 point below the Pennsylvania-wide median of 72, based on 3,090 audited websites across Pennsylvania.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Lancaster in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Pennsylvania benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Lancaster figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.