Dental SEO & Website Benchmarks: New York, NY
Live figures from 1,254 indexable audited New York dental practice websites, recomputed as practices are re-audited. Most recent audit September 20, 2026. Methodology dps-37-v1.
71
median score
0 vs New York median 71
68.32
average score
New York average: 68.47
80
top quartile
the score the best 25% of local websites clear
1,254
websites audited
of 5,345 across New York
Score distribution
Grade distribution in New York
Counts use all 1,254 indexable audited New York websites.
A
2.31%
29 of 1,254
B
24.08%
302 of 1,254
C
28.63%
359 of 1,254
D
17.22%
216 of 1,254
F
27.75%
348 of 1,254
New York distribution: A 3% · B 23% · C 30% · D 19% · F 26% (5,345 websites).
Largest local difference first
Where New York dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 New York websites are omitted.
96%
FAQPage structured data not detected
1,207 of 1,254 evaluated New York websites — vs 96.63% across New York.
95%
Service or treatment structured data not detected
1,191 of 1,254 evaluated New York websites — vs 96.00% across New York.
91%
AggregateRating structured data not detected
1,146 of 1,254 evaluated New York websites — vs 93.60% across New York.
| Check | New York rate | New York rate | Difference |
|---|---|---|---|
| Unclear H1 structureWebsite fundamentals | 62.52%784 of 1,254 evaluated | 59.61%3,186 of 5,345 evaluated | +2.91 pp |
| Clear booking action not detectedPatient journey | 51.28%643 of 1,254 evaluated | 54.13%2,893 of 5,345 evaluated | −2.85 pp |
| Privacy-policy link not detectedPatient journey | 57.10%716 of 1,254 evaluated | 54.54%2,915 of 5,345 evaluated | +2.56 pp |
| Insurance or payment page not detectedPatient journey | 66.83%838 of 1,254 evaluated | 64.51%3,448 of 5,345 evaluated | +2.32 pp |
| AggregateRating structured data not detectedStructured data | 91.39%1,146 of 1,254 evaluated | 93.60%5,003 of 5,345 evaluated | −2.21 pp |
| FAQ page not detectedPatient journey | 75.20%943 of 1,254 evaluated | 73.15%3,910 of 5,345 evaluated | +2.05 pp |
| Emergency-services page not detectedPatient journey | 72.25%906 of 1,254 evaluated | 70.66%3,777 of 5,345 evaluated | +1.59 pp |
| Missing meta descriptionsWebsite fundamentals | 46.97%589 of 1,254 evaluated | 45.43%2,428 of 5,345 evaluated | +1.54 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 51.67%648 of 1,254 evaluated | 52.72%2,818 of 5,345 evaluated | −1.05 pp |
| Service or treatment structured data not detectedStructured data | 94.98%1,191 of 1,254 evaluated | 96.00%5,131 of 5,345 evaluated | −1.02 pp |
| Images missing alternative textWebsite fundamentals | 66.27%831 of 1,254 evaluated | 65.52%3,502 of 5,345 evaluated | +0.75 pp |
| BreadcrumbList structured data not detectedStructured data | 73.44%921 of 1,254 evaluated | 73.88%3,949 of 5,345 evaluated | −0.44 pp |
| FAQPage structured data not detectedStructured data | 96.25%1,207 of 1,254 evaluated | 96.63%5,165 of 5,345 evaluated | −0.38 pp |
| Contact or inquiry form not detectedPatient journey | 69.06%866 of 1,254 evaluated | 69.43%3,711 of 5,345 evaluated | −0.37 pp |
| XML sitemap not detectedWebsite fundamentals | 39.15%491 of 1,254 evaluated | 39.01%2,085 of 5,345 evaluated | +0.14 pp |
| Limited useful contentWebsite fundamentals | 45.14%566 of 1,254 evaluated | 45.24%2,418 of 5,345 evaluated | −0.10 pp |
| Missing canonical tagsWebsite fundamentals | 40.83%512 of 1,254 evaluated | 40.84%2,183 of 5,345 evaluated | −0.01 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the New York market
Common questions
Dental SEO and website questions for New York
- How good are dental practice websites in New York?
- Across 1,254 audited New York dental practice websites, the median DentalPresence Score is 71 out of 100, and the best 25% of local sites score 80 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do New York dental websites most often get wrong?
- The most common gaps detected on audited New York dental websites are: “FAQPage structured data not detected” (96% of evaluated sites); “Service or treatment structured data not detected” (95% of evaluated sites); “AggregateRating structured data not detected” (91% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in New York compare with the rest of New York?
- New York's median score of 71 is equal to the New York-wide median of 71, based on 5,345 audited websites across New York.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for New York in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the New York benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The New York figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.