Dental SEO & Website Benchmarks: Sydney, NSW
Live figures from 1,178 indexable audited Sydney dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
72
median score
0 vs New South Wales median 72
69.42
average score
New South Wales average: 69.51
80
top quartile
the score the best 25% of local websites clear
1,178
websites audited
of 2,151 across New South Wales
Score distribution
Grade distribution in Sydney
Counts use all 1,178 indexable audited Sydney websites.
A
2.72%
32 of 1,178
B
24.62%
290 of 1,178
C
28.95%
341 of 1,178
D
20.71%
244 of 1,178
F
23.01%
271 of 1,178
New South Wales distribution: A 3% · B 25% · C 28% · D 20% · F 24% (2,151 websites).
Largest local difference first
Where Sydney dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Sydney websites are omitted.
92%
Service or treatment structured data not detected
1,088 of 1,178 evaluated Sydney websites — vs 92.89% across New South Wales.
92%
AggregateRating structured data not detected
1,086 of 1,178 evaluated Sydney websites — vs 93.26% across New South Wales.
91%
FAQPage structured data not detected
1,070 of 1,178 evaluated Sydney websites — vs 91.35% across New South Wales.
| Check | Sydney rate | New South Wales rate | Difference |
|---|---|---|---|
| Dentist or LocalBusiness structured data not detectedStructured data | 45.84%540 of 1,178 evaluated | 47.79%1,028 of 2,151 evaluated | −1.95 pp |
| Emergency-services page not detectedPatient journey | 64.18%756 of 1,178 evaluated | 66.11%1,422 of 2,151 evaluated | −1.93 pp |
| Missing meta descriptionsWebsite fundamentals | 46.94%553 of 1,178 evaluated | 48.72%1,048 of 2,151 evaluated | −1.78 pp |
| XML sitemap not detectedWebsite fundamentals | 30.22%356 of 1,178 evaluated | 31.89%686 of 2,151 evaluated | −1.67 pp |
| Limited useful contentWebsite fundamentals | 38.20%450 of 1,178 evaluated | 39.56%851 of 2,151 evaluated | −1.36 pp |
| Clear booking action not detectedPatient journey | 45.16%532 of 1,178 evaluated | 46.40%998 of 2,151 evaluated | −1.24 pp |
| Images missing alternative textWebsite fundamentals | 74.28%875 of 1,178 evaluated | 73.08%1,572 of 2,151 evaluated | +1.20 pp |
| AggregateRating structured data not detectedStructured data | 92.19%1,086 of 1,178 evaluated | 93.26%2,006 of 2,151 evaluated | −1.07 pp |
| Contact or inquiry form not detectedPatient journey | 65.03%766 of 1,178 evaluated | 65.74%1,414 of 2,151 evaluated | −0.71 pp |
| Insurance or payment page not detectedPatient journey | 71.82%846 of 1,178 evaluated | 72.43%1,558 of 2,151 evaluated | −0.61 pp |
| Service or treatment structured data not detectedStructured data | 92.36%1,088 of 1,178 evaluated | 92.89%1,998 of 2,151 evaluated | −0.53 pp |
| FAQPage structured data not detectedStructured data | 90.83%1,070 of 1,178 evaluated | 91.35%1,965 of 2,151 evaluated | −0.52 pp |
| Missing canonical tagsWebsite fundamentals | 31.32%369 of 1,178 evaluated | 31.66%681 of 2,151 evaluated | −0.34 pp |
| Privacy-policy link not detectedPatient journey | 62.99%742 of 1,178 evaluated | 62.81%1,351 of 2,151 evaluated | +0.18 pp |
| BreadcrumbList structured data not detectedStructured data | 65.87%776 of 1,178 evaluated | 65.74%1,414 of 2,151 evaluated | +0.13 pp |
| Unclear H1 structureWebsite fundamentals | 61.29%722 of 1,178 evaluated | 61.32%1,319 of 2,151 evaluated | −0.03 pp |
| FAQ page not detectedPatient journey | 73.43%865 of 1,178 evaluated | 73.41%1,579 of 2,151 evaluated | +0.02 pp |
2026 Australia study baseline
The frozen national picture for the same checks
Rates from the 6,305-website 2026 Australia study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Emergency-services page not detected62.68%
BreadcrumbList structured data not detected64.30%
Insurance or payment page not detected68.96%
AggregateRating structured data not detected93.72%
Missing meta descriptions47.15%
Clear booking action not detected45.73%
Privacy-policy link not detected59.84%
Dentist or LocalBusiness structured data not detected47.20%
Images missing alternative text72.86%
Missing canonical tags31.10%
FAQPage structured data not detected91.25%
Unclear H1 structure60.84%
FAQ page not detected72.64%
XML sitemap not detected31.59%
Service or treatment structured data not detected93.39%
Limited useful content39.35%
Contact or inquiry form not detected65.15%
Explore the Sydney market
Common questions
Dental SEO and website questions for Sydney
- How good are dental practice websites in Sydney?
- Across 1,178 audited Sydney dental practice websites, the median DentalPresence Score is 72 out of 100, and the best 25% of local sites score 80 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Sydney dental websites most often get wrong?
- The most common gaps detected on audited Sydney dental websites are: “Service or treatment structured data not detected” (92% of evaluated sites); “AggregateRating structured data not detected” (92% of evaluated sites); “FAQPage structured data not detected” (91% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Sydney compare with the rest of New South Wales?
- Sydney's median score of 72 is equal to the New South Wales-wide median of 72, based on 2,151 audited websites across New South Wales.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Sydney in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the New South Wales benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Sydney figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.