Dental SEO & Website Benchmarks: Central Coast, NSW
Live figures from 57 indexable audited Central Coast dental practice websites, recomputed as practices are re-audited. Most recent audit September 1, 2026. Methodology dps-37-v1.
79
median score
+7.00 vs New South Wales median 72
74.63
average score
New South Wales average: 69.51
82
top quartile
the score the best 25% of local websites clear
57
websites audited
of 2,151 across New South Wales
Score distribution
Grade distribution in Central Coast
Counts use all 57 indexable audited Central Coast websites.
A
5.26%
3 of 57
B
36.84%
21 of 57
C
36.84%
21 of 57
D
8.77%
5 of 57
F
12.28%
7 of 57
New South Wales distribution: A 3% · B 25% · C 28% · D 20% · F 24% (2,151 websites).
Largest local difference first
Where Central Coast dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Central Coast websites are omitted.
95%
FAQPage structured data not detected
54 of 57 evaluated Central Coast websites — vs 91.35% across New South Wales.
95%
Service or treatment structured data not detected
54 of 57 evaluated Central Coast websites — vs 92.89% across New South Wales.
95%
AggregateRating structured data not detected
54 of 57 evaluated Central Coast websites — vs 93.26% across New South Wales.
| Check | Central Coast rate | New South Wales rate | Difference |
|---|---|---|---|
| Clear booking action not detectedPatient journey | 24.56%14 of 57 evaluated | 46.40%998 of 2,151 evaluated | −21.84 pp |
| BreadcrumbList structured data not detectedStructured data | 49.12%28 of 57 evaluated | 65.74%1,414 of 2,151 evaluated | −16.62 pp |
| Limited useful contentWebsite fundamentals | 24.56%14 of 57 evaluated | 39.56%851 of 2,151 evaluated | −15.00 pp |
| Missing canonical tagsWebsite fundamentals | 17.54%10 of 57 evaluated | 31.66%681 of 2,151 evaluated | −14.12 pp |
| Images missing alternative textWebsite fundamentals | 85.96%49 of 57 evaluated | 73.08%1,572 of 2,151 evaluated | +12.88 pp |
| Emergency-services page not detectedPatient journey | 54.39%31 of 57 evaluated | 66.11%1,422 of 2,151 evaluated | −11.72 pp |
| Contact or inquiry form not detectedPatient journey | 56.14%32 of 57 evaluated | 65.74%1,414 of 2,151 evaluated | −9.60 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 38.60%22 of 57 evaluated | 47.79%1,028 of 2,151 evaluated | −9.19 pp |
| Missing meta descriptionsWebsite fundamentals | 42.11%24 of 57 evaluated | 48.72%1,048 of 2,151 evaluated | −6.61 pp |
| Insurance or payment page not detectedPatient journey | 66.67%38 of 57 evaluated | 72.43%1,558 of 2,151 evaluated | −5.76 pp |
| XML sitemap not detectedWebsite fundamentals | 26.32%15 of 57 evaluated | 31.89%686 of 2,151 evaluated | −5.57 pp |
| FAQ page not detectedPatient journey | 68.42%39 of 57 evaluated | 73.41%1,579 of 2,151 evaluated | −4.99 pp |
| Privacy-policy link not detectedPatient journey | 57.89%33 of 57 evaluated | 62.81%1,351 of 2,151 evaluated | −4.92 pp |
| Unclear H1 structureWebsite fundamentals | 64.91%37 of 57 evaluated | 61.32%1,319 of 2,151 evaluated | +3.59 pp |
| FAQPage structured data not detectedStructured data | 94.74%54 of 57 evaluated | 91.35%1,965 of 2,151 evaluated | +3.39 pp |
| Service or treatment structured data not detectedStructured data | 94.74%54 of 57 evaluated | 92.89%1,998 of 2,151 evaluated | +1.85 pp |
| AggregateRating structured data not detectedStructured data | 94.74%54 of 57 evaluated | 93.26%2,006 of 2,151 evaluated | +1.48 pp |
2026 Australia study baseline
The frozen national picture for the same checks
Rates from the 6,305-website 2026 Australia study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Emergency-services page not detected62.68%
BreadcrumbList structured data not detected64.30%
Insurance or payment page not detected68.96%
AggregateRating structured data not detected93.72%
Missing meta descriptions47.15%
Clear booking action not detected45.73%
Privacy-policy link not detected59.84%
Dentist or LocalBusiness structured data not detected47.20%
Images missing alternative text72.86%
Missing canonical tags31.10%
FAQPage structured data not detected91.25%
Unclear H1 structure60.84%
FAQ page not detected72.64%
XML sitemap not detected31.59%
Service or treatment structured data not detected93.39%
Limited useful content39.35%
Contact or inquiry form not detected65.15%
Explore the Central Coast market
Common questions
Dental SEO and website questions for Central Coast
- How good are dental practice websites in Central Coast?
- Across 57 audited Central Coast dental practice websites, the median DentalPresence Score is 79 out of 100, and the best 25% of local sites score 82 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Central Coast dental websites most often get wrong?
- The most common gaps detected on audited Central Coast dental websites are: “FAQPage structured data not detected” (95% of evaluated sites); “Service or treatment structured data not detected” (95% of evaluated sites); “AggregateRating structured data not detected” (95% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Central Coast compare with the rest of New South Wales?
- Central Coast's median score of 79 is 7 points above the New South Wales-wide median of 72, based on 2,151 audited websites across New South Wales.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Central Coast in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the New South Wales benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Central Coast figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.