Dental SEO & Website Benchmarks: Winnipeg, MB
Live figures from 219 indexable audited Winnipeg dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
72
median score
+1.00 vs Manitoba median 71
71.02
average score
Manitoba average: 70.34
81
top quartile
the score the best 25% of local websites clear
219
websites audited
of 281 across Manitoba
Score distribution
Grade distribution in Winnipeg
Counts use all 219 indexable audited Winnipeg websites.
A
3.65%
8 of 219
B
26.94%
59 of 219
C
27.40%
60 of 219
D
26.03%
57 of 219
F
15.98%
35 of 219
Manitoba distribution: A 4% · B 25% · C 26% · D 28% · F 18% (281 websites).
Largest local difference first
Where Winnipeg dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Winnipeg websites are omitted.
96%
FAQPage structured data not detected
211 of 219 evaluated Winnipeg websites — vs 97.15% across Manitoba.
96%
Service or treatment structured data not detected
210 of 219 evaluated Winnipeg websites — vs 96.44% across Manitoba.
95%
AggregateRating structured data not detected
208 of 219 evaluated Winnipeg websites — vs 95.02% across Manitoba.
| Check | Winnipeg rate | Manitoba rate | Difference |
|---|---|---|---|
| Missing meta descriptionsWebsite fundamentals | 38.36%84 of 219 evaluated | 41.99%118 of 281 evaluated | −3.63 pp |
| BreadcrumbList structured data not detectedStructured data | 75.80%166 of 219 evaluated | 78.29%220 of 281 evaluated | −2.49 pp |
| Clear booking action not detectedPatient journey | 47.49%104 of 219 evaluated | 49.82%140 of 281 evaluated | −2.33 pp |
| FAQ page not detectedPatient journey | 68.95%151 of 219 evaluated | 70.82%199 of 281 evaluated | −1.87 pp |
| Privacy-policy link not detectedPatient journey | 59.36%130 of 219 evaluated | 61.21%172 of 281 evaluated | −1.85 pp |
| Images missing alternative textWebsite fundamentals | 71.23%156 of 219 evaluated | 69.40%195 of 281 evaluated | +1.83 pp |
| Contact or inquiry form not detectedPatient journey | 62.56%137 of 219 evaluated | 64.06%180 of 281 evaluated | −1.50 pp |
| Missing canonical tagsWebsite fundamentals | 32.88%72 of 219 evaluated | 34.16%96 of 281 evaluated | −1.28 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 51.60%113 of 219 evaluated | 52.67%148 of 281 evaluated | −1.07 pp |
| Limited useful contentWebsite fundamentals | 41.10%90 of 219 evaluated | 41.99%118 of 281 evaluated | −0.89 pp |
| FAQPage structured data not detectedStructured data | 96.35%211 of 219 evaluated | 97.15%273 of 281 evaluated | −0.80 pp |
| Emergency-services page not detectedPatient journey | 67.58%148 of 219 evaluated | 68.33%192 of 281 evaluated | −0.75 pp |
| Insurance or payment page not detectedPatient journey | 71.23%156 of 219 evaluated | 71.89%202 of 281 evaluated | −0.66 pp |
| Service or treatment structured data not detectedStructured data | 95.89%210 of 219 evaluated | 96.44%271 of 281 evaluated | −0.55 pp |
| XML sitemap not detectedWebsite fundamentals | 23.29%51 of 219 evaluated | 23.84%67 of 281 evaluated | −0.55 pp |
| Unclear H1 structureWebsite fundamentals | 56.16%123 of 219 evaluated | 55.87%157 of 281 evaluated | +0.29 pp |
| AggregateRating structured data not detectedStructured data | 94.98%208 of 219 evaluated | 95.02%267 of 281 evaluated | −0.04 pp |
2026 Canada study baseline
The frozen national picture for the same checks
Rates from the 11,797-website 2026 Canada study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Emergency-services page not detected69.35%
Clear booking action not detected56.82%
Insurance or payment page not detected78.50%
Privacy-policy link not detected67.52%
Dentist or LocalBusiness structured data not detected50.03%
AggregateRating structured data not detected94.43%
FAQ page not detected73.93%
Limited useful content43.84%
XML sitemap not detected31.14%
Missing canonical tags35.19%
Missing meta descriptions46.44%
Unclear H1 structure59.50%
Contact or inquiry form not detected62.02%
FAQPage structured data not detected93.76%
Service or treatment structured data not detected93.63%
BreadcrumbList structured data not detected71.15%
Images missing alternative text69.09%
Explore the Winnipeg market
Common questions
Dental SEO and website questions for Winnipeg
- How good are dental practice websites in Winnipeg?
- Across 219 audited Winnipeg dental practice websites, the median DentalPresence Score is 72 out of 100, and the best 25% of local sites score 81 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Winnipeg dental websites most often get wrong?
- The most common gaps detected on audited Winnipeg dental websites are: “FAQPage structured data not detected” (96% of evaluated sites); “Service or treatment structured data not detected” (96% of evaluated sites); “AggregateRating structured data not detected” (95% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Winnipeg compare with the rest of Manitoba?
- Winnipeg's median score of 72 is 1 point above the Manitoba-wide median of 71, based on 281 audited websites across Manitoba.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Winnipeg in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Manitoba benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Winnipeg figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.