Dental SEO & Website Benchmarks: Surrey, BC
Live figures from 191 indexable audited Surrey dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
73
median score
+1.00 vs British Columbia median 72
69.09
average score
British Columbia average: 69.74
83
top quartile
the score the best 25% of local websites clear
191
websites audited
of 1,994 across British Columbia
Score distribution
Grade distribution in Surrey
Counts use all 191 indexable audited Surrey websites.
A
2.62%
5 of 191
B
28.27%
54 of 191
C
31.41%
60 of 191
D
10.47%
20 of 191
F
27.23%
52 of 191
British Columbia distribution: A 3% · B 28% · C 25% · D 21% · F 24% (1,994 websites).
Largest local difference first
Where Surrey dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Surrey websites are omitted.
94%
Service or treatment structured data not detected
179 of 191 evaluated Surrey websites — vs 94.28% across British Columbia.
93%
AggregateRating structured data not detected
177 of 191 evaluated Surrey websites — vs 95.29% across British Columbia.
93%
FAQPage structured data not detected
177 of 191 evaluated Surrey websites — vs 92.93% across British Columbia.
| Check | Surrey rate | British Columbia rate | Difference |
|---|---|---|---|
| XML sitemap not detectedWebsite fundamentals | 34.55%66 of 191 evaluated | 29.94%597 of 1,994 evaluated | +4.61 pp |
| Limited useful contentWebsite fundamentals | 38.74%74 of 191 evaluated | 43.28%863 of 1,994 evaluated | −4.54 pp |
| Missing canonical tagsWebsite fundamentals | 38.22%73 of 191 evaluated | 35.01%698 of 1,994 evaluated | +3.21 pp |
| AggregateRating structured data not detectedStructured data | 92.67%177 of 191 evaluated | 95.29%1,900 of 1,994 evaluated | −2.62 pp |
| FAQ page not detectedPatient journey | 71.20%136 of 191 evaluated | 73.72%1,470 of 1,994 evaluated | −2.52 pp |
| BreadcrumbList structured data not detectedStructured data | 66.49%127 of 191 evaluated | 68.86%1,373 of 1,994 evaluated | −2.37 pp |
| Contact or inquiry form not detectedPatient journey | 65.97%126 of 191 evaluated | 63.69%1,270 of 1,994 evaluated | +2.28 pp |
| Privacy-policy link not detectedPatient journey | 68.06%130 of 191 evaluated | 66.55%1,327 of 1,994 evaluated | +1.51 pp |
| Unclear H1 structureWebsite fundamentals | 57.59%110 of 191 evaluated | 59.08%1,178 of 1,994 evaluated | −1.49 pp |
| Images missing alternative textWebsite fundamentals | 70.16%134 of 191 evaluated | 68.91%1,374 of 1,994 evaluated | +1.25 pp |
| Clear booking action not detectedPatient journey | 52.36%100 of 191 evaluated | 53.61%1,069 of 1,994 evaluated | −1.25 pp |
| Insurance or payment page not detectedPatient journey | 76.44%146 of 191 evaluated | 75.33%1,502 of 1,994 evaluated | +1.11 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 48.17%92 of 191 evaluated | 47.09%939 of 1,994 evaluated | +1.08 pp |
| Emergency-services page not detectedPatient journey | 69.11%132 of 191 evaluated | 68.05%1,357 of 1,994 evaluated | +1.06 pp |
| Service or treatment structured data not detectedStructured data | 93.72%179 of 191 evaluated | 94.28%1,880 of 1,994 evaluated | −0.56 pp |
| FAQPage structured data not detectedStructured data | 92.67%177 of 191 evaluated | 92.93%1,853 of 1,994 evaluated | −0.26 pp |
| Missing meta descriptionsWebsite fundamentals | 46.07%88 of 191 evaluated | 46.19%921 of 1,994 evaluated | −0.12 pp |
2026 Canada study baseline
The frozen national picture for the same checks
Rates from the 11,797-website 2026 Canada study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Emergency-services page not detected69.35%
Clear booking action not detected56.82%
Insurance or payment page not detected78.50%
Privacy-policy link not detected67.52%
Dentist or LocalBusiness structured data not detected50.03%
AggregateRating structured data not detected94.43%
FAQ page not detected73.93%
Limited useful content43.84%
XML sitemap not detected31.14%
Missing canonical tags35.19%
Missing meta descriptions46.44%
Unclear H1 structure59.50%
Contact or inquiry form not detected62.02%
FAQPage structured data not detected93.76%
Service or treatment structured data not detected93.63%
BreadcrumbList structured data not detected71.15%
Images missing alternative text69.09%
Explore the Surrey market
Common questions
Dental SEO and website questions for Surrey
- How good are dental practice websites in Surrey?
- Across 191 audited Surrey dental practice websites, the median DentalPresence Score is 73 out of 100, and the best 25% of local sites score 83 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Surrey dental websites most often get wrong?
- The most common gaps detected on audited Surrey dental websites are: “Service or treatment structured data not detected” (94% of evaluated sites); “AggregateRating structured data not detected” (93% of evaluated sites); “FAQPage structured data not detected” (93% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Surrey compare with the rest of British Columbia?
- Surrey's median score of 73 is 1 point above the British Columbia-wide median of 72, based on 1,994 audited websites across British Columbia.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Surrey in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the British Columbia benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Surrey figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.