Dental SEO & Website Benchmarks: Burnaby, BC
Live figures from 120 indexable audited Burnaby dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
67.50
median score
−4.50 vs British Columbia median 72
66.54
average score
British Columbia average: 69.74
79.25
top quartile
the score the best 25% of local websites clear
120
websites audited
of 1,994 across British Columbia
Score distribution
Grade distribution in Burnaby
Counts use all 120 indexable audited Burnaby websites.
A
1.67%
2 of 120
B
23.33%
28 of 120
C
20.83%
25 of 120
D
19.17%
23 of 120
F
35.00%
42 of 120
British Columbia distribution: A 3% · B 27% · C 25% · D 21% · F 24% (1,994 websites).
Largest local difference first
Where Burnaby dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Burnaby websites are omitted.
98%
AggregateRating structured data not detected
117 of 120 evaluated Burnaby websites — vs 95.34% across British Columbia.
96%
FAQPage structured data not detected
115 of 120 evaluated Burnaby websites — vs 92.93% across British Columbia.
95%
Service or treatment structured data not detected
114 of 120 evaluated Burnaby websites — vs 94.28% across British Columbia.
| Check | Burnaby rate | British Columbia rate | Difference |
|---|---|---|---|
| Limited useful contentWebsite fundamentals | 55.83%67 of 120 evaluated | 43.28%863 of 1,994 evaluated | +12.55 pp |
| Missing canonical tagsWebsite fundamentals | 45.83%55 of 120 evaluated | 35.01%698 of 1,994 evaluated | +10.82 pp |
| FAQ page not detectedPatient journey | 81.67%98 of 120 evaluated | 73.72%1,470 of 1,994 evaluated | +7.95 pp |
| Missing meta descriptionsWebsite fundamentals | 52.50%63 of 120 evaluated | 46.19%921 of 1,994 evaluated | +6.31 pp |
| Privacy-policy link not detectedPatient journey | 72.50%87 of 120 evaluated | 66.55%1,327 of 1,994 evaluated | +5.95 pp |
| Images missing alternative textWebsite fundamentals | 63.33%76 of 120 evaluated | 68.91%1,374 of 1,994 evaluated | −5.58 pp |
| Contact or inquiry form not detectedPatient journey | 69.17%83 of 120 evaluated | 63.69%1,270 of 1,994 evaluated | +5.48 pp |
| Insurance or payment page not detectedPatient journey | 80.00%96 of 120 evaluated | 75.33%1,502 of 1,994 evaluated | +4.67 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 51.67%62 of 120 evaluated | 47.09%939 of 1,994 evaluated | +4.58 pp |
| Emergency-services page not detectedPatient journey | 72.50%87 of 120 evaluated | 68.05%1,357 of 1,994 evaluated | +4.45 pp |
| Unclear H1 structureWebsite fundamentals | 63.33%76 of 120 evaluated | 59.08%1,178 of 1,994 evaluated | +4.25 pp |
| Clear booking action not detectedPatient journey | 57.50%69 of 120 evaluated | 53.61%1,069 of 1,994 evaluated | +3.89 pp |
| FAQPage structured data not detectedStructured data | 95.83%115 of 120 evaluated | 92.93%1,853 of 1,994 evaluated | +2.90 pp |
| XML sitemap not detectedWebsite fundamentals | 32.50%39 of 120 evaluated | 29.94%597 of 1,994 evaluated | +2.56 pp |
| AggregateRating structured data not detectedStructured data | 97.50%117 of 120 evaluated | 95.34%1,901 of 1,994 evaluated | +2.16 pp |
| Service or treatment structured data not detectedStructured data | 95.00%114 of 120 evaluated | 94.28%1,880 of 1,994 evaluated | +0.72 pp |
| BreadcrumbList structured data not detectedStructured data | 69.17%83 of 120 evaluated | 68.86%1,373 of 1,994 evaluated | +0.31 pp |
2026 Canada study baseline
The frozen national picture for the same checks
Rates from the 11,797-website 2026 Canada study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Emergency-services page not detected69.35%
Clear booking action not detected56.82%
Insurance or payment page not detected78.50%
Privacy-policy link not detected67.52%
Dentist or LocalBusiness structured data not detected50.03%
AggregateRating structured data not detected94.43%
FAQ page not detected73.93%
Limited useful content43.84%
XML sitemap not detected31.14%
Missing canonical tags35.19%
Missing meta descriptions46.44%
Unclear H1 structure59.50%
Contact or inquiry form not detected62.02%
FAQPage structured data not detected93.76%
Service or treatment structured data not detected93.63%
BreadcrumbList structured data not detected71.15%
Images missing alternative text69.09%
Explore the Burnaby market
Common questions
Dental SEO and website questions for Burnaby
- How good are dental practice websites in Burnaby?
- Across 120 audited Burnaby dental practice websites, the median DentalPresence Score is 67.50 out of 100, and the best 25% of local sites score 79.25 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Burnaby dental websites most often get wrong?
- The most common gaps detected on audited Burnaby dental websites are: “AggregateRating structured data not detected” (98% of evaluated sites); “FAQPage structured data not detected” (96% of evaluated sites); “Service or treatment structured data not detected” (95% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Burnaby compare with the rest of British Columbia?
- Burnaby's median score of 67.50 is 4.5 points below the British Columbia-wide median of 72, based on 1,994 audited websites across British Columbia.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Burnaby in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the British Columbia benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Burnaby figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.