Dental SEO & Website Benchmarks: Appleton, WI
Live figures from 40 indexable audited Appleton dental practice websites, recomputed as practices are re-audited. Most recent audit September 20, 2026. Methodology dps-37-v1.
75
median score
+1.00 vs Wisconsin median 74
75
average score
Wisconsin average: 71.27
84
top quartile
the score the best 25% of local websites clear
40
websites audited
of 1,423 across Wisconsin
Score distribution
Grade distribution in Appleton
Counts use all 40 indexable audited Appleton websites.
A
10.00%
4 of 40
B
27.50%
11 of 40
C
35.00%
14 of 40
D
20.00%
8 of 40
F
7.50%
3 of 40
Wisconsin distribution: A 3% · B 28% · C 31% · D 18% · F 18% (1,423 websites).
Largest local difference first
Where Appleton dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Appleton websites are omitted.
98%
FAQPage structured data not detected
39 of 40 evaluated Appleton websites — vs 96.56% across Wisconsin.
90%
AggregateRating structured data not detected
36 of 40 evaluated Appleton websites — vs 95.36% across Wisconsin.
90%
Service or treatment structured data not detected
36 of 40 evaluated Appleton websites — vs 92.97% across Wisconsin.
| Check | Appleton rate | Wisconsin rate | Difference |
|---|---|---|---|
| Unclear H1 structureWebsite fundamentals | 40.00%16 of 40 evaluated | 58.96%839 of 1,423 evaluated | −18.96 pp |
| Images missing alternative textWebsite fundamentals | 87.50%35 of 40 evaluated | 72.38%1,030 of 1,423 evaluated | +15.12 pp |
| Limited useful contentWebsite fundamentals | 27.50%11 of 40 evaluated | 41.39%589 of 1,423 evaluated | −13.89 pp |
| Clear booking action not detectedPatient journey | 37.50%15 of 40 evaluated | 50.95%725 of 1,423 evaluated | −13.45 pp |
| Privacy-policy link not detectedPatient journey | 35.00%14 of 40 evaluated | 47.08%670 of 1,423 evaluated | −12.08 pp |
| FAQ page not detectedPatient journey | 60.00%24 of 40 evaluated | 70.20%999 of 1,423 evaluated | −10.20 pp |
| Missing meta descriptionsWebsite fundamentals | 30.00%12 of 40 evaluated | 39.85%567 of 1,423 evaluated | −9.85 pp |
| Insurance or payment page not detectedPatient journey | 47.50%19 of 40 evaluated | 54.11%770 of 1,423 evaluated | −6.61 pp |
| XML sitemap not detectedWebsite fundamentals | 27.50%11 of 40 evaluated | 33.73%480 of 1,423 evaluated | −6.23 pp |
| AggregateRating structured data not detectedStructured data | 90.00%36 of 40 evaluated | 95.36%1,357 of 1,423 evaluated | −5.36 pp |
| Missing canonical tagsWebsite fundamentals | 27.50%11 of 40 evaluated | 32.47%462 of 1,423 evaluated | −4.97 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 52.50%21 of 40 evaluated | 49.47%704 of 1,423 evaluated | +3.03 pp |
| Service or treatment structured data not detectedStructured data | 90.00%36 of 40 evaluated | 92.97%1,323 of 1,423 evaluated | −2.97 pp |
| BreadcrumbList structured data not detectedStructured data | 65.00%26 of 40 evaluated | 67.74%964 of 1,423 evaluated | −2.74 pp |
| Contact or inquiry form not detectedPatient journey | 75.00%30 of 40 evaluated | 73.01%1,039 of 1,423 evaluated | +1.99 pp |
| Emergency-services page not detectedPatient journey | 65.00%26 of 40 evaluated | 66.90%952 of 1,423 evaluated | −1.90 pp |
| FAQPage structured data not detectedStructured data | 97.50%39 of 40 evaluated | 96.56%1,374 of 1,423 evaluated | +0.94 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Appleton market
Common questions
Dental SEO and website questions for Appleton
- How good are dental practice websites in Appleton?
- Across 40 audited Appleton dental practice websites, the median DentalPresence Score is 75 out of 100, and the best 25% of local sites score 84 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Appleton dental websites most often get wrong?
- The most common gaps detected on audited Appleton dental websites are: “FAQPage structured data not detected” (98% of evaluated sites); “AggregateRating structured data not detected” (90% of evaluated sites); “Service or treatment structured data not detected” (90% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Appleton compare with the rest of Wisconsin?
- Appleton's median score of 75 is 1 point above the Wisconsin-wide median of 74, based on 1,423 audited websites across Wisconsin.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Appleton in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Wisconsin benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Appleton figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.