Dental SEO & Website Benchmarks: Irving, TX
Live figures from 101 indexable audited Irving dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
78
median score
+2.00 vs Texas median 76
74.58
average score
Texas average: 72.29
84
top quartile
the score the best 25% of local websites clear
101
websites audited
of 8,703 across Texas
Score distribution
Grade distribution in Irving
Counts use all 101 indexable audited Irving websites.
A
2.97%
3 of 101
B
38.61%
39 of 101
C
37.62%
38 of 101
D
9.90%
10 of 101
F
10.89%
11 of 101
Texas distribution: A 5% · B 36% · C 27% · D 12% · F 20% (8,703 websites).
Largest local difference first
Where Irving dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Irving websites are omitted.
94%
Service or treatment structured data not detected
95 of 101 evaluated Irving websites — vs 91.83% across Texas.
94%
FAQPage structured data not detected
95 of 101 evaluated Irving websites — vs 95.30% across Texas.
93%
AggregateRating structured data not detected
94 of 101 evaluated Irving websites — vs 91.58% across Texas.
| Check | Irving rate | Texas rate | Difference |
|---|---|---|---|
| Missing canonical tagsWebsite fundamentals | 22.77%23 of 101 evaluated | 34.11%2,969 of 8,703 evaluated | −11.34 pp |
| Limited useful contentWebsite fundamentals | 25.74%26 of 101 evaluated | 36.94%3,215 of 8,703 evaluated | −11.20 pp |
| Missing meta descriptionsWebsite fundamentals | 28.71%29 of 101 evaluated | 38.66%3,365 of 8,703 evaluated | −9.95 pp |
| Clear booking action not detectedPatient journey | 36.63%37 of 101 evaluated | 45.43%3,954 of 8,703 evaluated | −8.80 pp |
| XML sitemap not detectedWebsite fundamentals | 24.75%25 of 101 evaluated | 31.79%2,767 of 8,703 evaluated | −7.04 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 37.62%38 of 101 evaluated | 43.10%3,751 of 8,703 evaluated | −5.48 pp |
| Images missing alternative textWebsite fundamentals | 71.29%72 of 101 evaluated | 66.32%5,772 of 8,703 evaluated | +4.97 pp |
| Insurance or payment page not detectedPatient journey | 55.45%56 of 101 evaluated | 53.15%4,626 of 8,703 evaluated | +2.30 pp |
| Service or treatment structured data not detectedStructured data | 94.06%95 of 101 evaluated | 91.83%7,992 of 8,703 evaluated | +2.23 pp |
| AggregateRating structured data not detectedStructured data | 93.07%94 of 101 evaluated | 91.58%7,970 of 8,703 evaluated | +1.49 pp |
| Contact or inquiry form not detectedPatient journey | 68.32%69 of 101 evaluated | 69.65%6,062 of 8,703 evaluated | −1.33 pp |
| Privacy-policy link not detectedPatient journey | 44.55%45 of 101 evaluated | 45.87%3,992 of 8,703 evaluated | −1.32 pp |
| FAQPage structured data not detectedStructured data | 94.06%95 of 101 evaluated | 95.30%8,294 of 8,703 evaluated | −1.24 pp |
| Emergency-services page not detectedPatient journey | 59.41%60 of 101 evaluated | 60.03%5,224 of 8,703 evaluated | −0.62 pp |
| BreadcrumbList structured data not detectedStructured data | 66.34%67 of 101 evaluated | 66.87%5,820 of 8,703 evaluated | −0.53 pp |
| FAQ page not detectedPatient journey | 67.33%68 of 101 evaluated | 67.43%5,868 of 8,703 evaluated | −0.10 pp |
| Unclear H1 structureWebsite fundamentals | 55.45%56 of 101 evaluated | 55.43%4,824 of 8,703 evaluated | +0.02 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Irving market
Common questions
Dental SEO and website questions for Irving
- How good are dental practice websites in Irving?
- Across 101 audited Irving dental practice websites, the median DentalPresence Score is 78 out of 100, and the best 25% of local sites score 84 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Irving dental websites most often get wrong?
- The most common gaps detected on audited Irving dental websites are: “Service or treatment structured data not detected” (94% of evaluated sites); “FAQPage structured data not detected” (94% of evaluated sites); “AggregateRating structured data not detected” (93% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Irving compare with the rest of Texas?
- Irving's median score of 78 is 2 points above the Texas-wide median of 76, based on 8,703 audited websites across Texas.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Irving in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Texas benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Irving figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.