Dental SEO & Website Benchmarks: Franklin, TN
Live figures from 62 indexable audited Franklin dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
76.50
median score
+2.50 vs Tennessee median 74
71.05
average score
Tennessee average: 71.10
84
top quartile
the score the best 25% of local websites clear
62
websites audited
of 1,740 across Tennessee
Score distribution
Grade distribution in Franklin
Counts use all 62 indexable audited Franklin websites.
A
6.45%
4 of 62
B
30.65%
19 of 62
C
29.03%
18 of 62
D
12.90%
8 of 62
F
20.97%
13 of 62
Tennessee distribution: A 4% · B 31% · C 27% · D 17% · F 21% (1,740 websites).
Largest local difference first
Where Franklin dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Franklin websites are omitted.
97%
AggregateRating structured data not detected
60 of 62 evaluated Franklin websites — vs 92.64% across Tennessee.
95%
FAQPage structured data not detected
59 of 62 evaluated Franklin websites — vs 95.98% across Tennessee.
92%
Service or treatment structured data not detected
57 of 62 evaluated Franklin websites — vs 90.23% across Tennessee.
| Check | Franklin rate | Tennessee rate | Difference |
|---|---|---|---|
| Clear booking action not detectedPatient journey | 40.32%25 of 62 evaluated | 52.24%909 of 1,740 evaluated | −11.92 pp |
| Unclear H1 structureWebsite fundamentals | 67.74%42 of 62 evaluated | 57.30%997 of 1,740 evaluated | +10.44 pp |
| Contact or inquiry form not detectedPatient journey | 64.52%40 of 62 evaluated | 74.37%1,294 of 1,740 evaluated | −9.85 pp |
| Emergency-services page not detectedPatient journey | 61.29%38 of 62 evaluated | 67.41%1,173 of 1,740 evaluated | −6.12 pp |
| Missing canonical tagsWebsite fundamentals | 41.94%26 of 62 evaluated | 36.26%631 of 1,740 evaluated | +5.68 pp |
| Missing meta descriptionsWebsite fundamentals | 46.77%29 of 62 evaluated | 41.49%722 of 1,740 evaluated | +5.28 pp |
| Images missing alternative textWebsite fundamentals | 64.52%40 of 62 evaluated | 69.48%1,209 of 1,740 evaluated | −4.96 pp |
| BreadcrumbList structured data not detectedStructured data | 62.90%39 of 62 evaluated | 67.82%1,180 of 1,740 evaluated | −4.92 pp |
| AggregateRating structured data not detectedStructured data | 96.77%60 of 62 evaluated | 92.64%1,612 of 1,740 evaluated | +4.13 pp |
| FAQ page not detectedPatient journey | 62.90%39 of 62 evaluated | 66.44%1,156 of 1,740 evaluated | −3.54 pp |
| Privacy-policy link not detectedPatient journey | 46.77%29 of 62 evaluated | 44.60%776 of 1,740 evaluated | +2.17 pp |
| Service or treatment structured data not detectedStructured data | 91.94%57 of 62 evaluated | 90.23%1,570 of 1,740 evaluated | +1.71 pp |
| Limited useful contentWebsite fundamentals | 40.32%25 of 62 evaluated | 41.55%723 of 1,740 evaluated | −1.23 pp |
| FAQPage structured data not detectedStructured data | 95.16%59 of 62 evaluated | 95.98%1,670 of 1,740 evaluated | −0.82 pp |
| XML sitemap not detectedWebsite fundamentals | 32.26%20 of 62 evaluated | 31.84%554 of 1,740 evaluated | +0.42 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 48.39%30 of 62 evaluated | 47.99%835 of 1,740 evaluated | +0.40 pp |
| Insurance or payment page not detectedPatient journey | 58.06%36 of 62 evaluated | 57.70%1,004 of 1,740 evaluated | +0.36 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Franklin market
Common questions
Dental SEO and website questions for Franklin
- How good are dental practice websites in Franklin?
- Across 62 audited Franklin dental practice websites, the median DentalPresence Score is 76.50 out of 100, and the best 25% of local sites score 84 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Franklin dental websites most often get wrong?
- The most common gaps detected on audited Franklin dental websites are: “AggregateRating structured data not detected” (97% of evaluated sites); “FAQPage structured data not detected” (95% of evaluated sites); “Service or treatment structured data not detected” (92% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Franklin compare with the rest of Tennessee?
- Franklin's median score of 76.50 is 2.5 points above the Tennessee-wide median of 74, based on 1,740 audited websites across Tennessee.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Franklin in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Tennessee benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Franklin figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.