Dental SEO & Website Benchmarks: Rapid City, SD
Live figures from 49 indexable audited Rapid City dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
72
median score
−2.00 vs South Dakota median 74
71.22
average score
South Dakota average: 71.11
81
top quartile
the score the best 25% of local websites clear
49
websites audited
of 217 across South Dakota
Score distribution
Grade distribution in Rapid City
Counts use all 49 indexable audited Rapid City websites.
A
0.00%
0 of 49
B
28.57%
14 of 49
C
38.78%
19 of 49
D
14.29%
7 of 49
F
18.37%
9 of 49
South Dakota distribution: A 2% · B 29% · C 31% · D 19% · F 18% (217 websites).
Largest local difference first
Where Rapid City dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Rapid City websites are omitted.
100%
Service or treatment structured data not detected
49 of 49 evaluated Rapid City websites — vs 97.70% across South Dakota.
96%
AggregateRating structured data not detected
47 of 49 evaluated Rapid City websites — vs 97.24% across South Dakota.
92%
FAQPage structured data not detected
45 of 49 evaluated Rapid City websites — vs 96.77% across South Dakota.
| Check | Rapid City rate | South Dakota rate | Difference |
|---|---|---|---|
| Missing meta descriptionsWebsite fundamentals | 30.61%15 of 49 evaluated | 45.16%98 of 217 evaluated | −14.55 pp |
| Clear booking action not detectedPatient journey | 71.43%35 of 49 evaluated | 59.91%130 of 217 evaluated | +11.52 pp |
| Privacy-policy link not detectedPatient journey | 63.27%31 of 49 evaluated | 54.84%119 of 217 evaluated | +8.43 pp |
| Missing canonical tagsWebsite fundamentals | 38.78%19 of 49 evaluated | 31.80%69 of 217 evaluated | +6.98 pp |
| BreadcrumbList structured data not detectedStructured data | 71.43%35 of 49 evaluated | 65.44%142 of 217 evaluated | +5.99 pp |
| FAQPage structured data not detectedStructured data | 91.84%45 of 49 evaluated | 96.77%210 of 217 evaluated | −4.93 pp |
| Emergency-services page not detectedPatient journey | 63.27%31 of 49 evaluated | 66.82%145 of 217 evaluated | −3.55 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 44.90%22 of 49 evaluated | 48.39%105 of 217 evaluated | −3.49 pp |
| Service or treatment structured data not detectedStructured data | 100.00%49 of 49 evaluated | 97.70%212 of 217 evaluated | +2.30 pp |
| Contact or inquiry form not detectedPatient journey | 71.43%35 of 49 evaluated | 73.73%160 of 217 evaluated | −2.30 pp |
| Images missing alternative textWebsite fundamentals | 69.39%34 of 49 evaluated | 71.43%155 of 217 evaluated | −2.04 pp |
| Insurance or payment page not detectedPatient journey | 61.22%30 of 49 evaluated | 59.45%129 of 217 evaluated | +1.77 pp |
| Limited useful contentWebsite fundamentals | 36.73%18 of 49 evaluated | 35.02%76 of 217 evaluated | +1.71 pp |
| AggregateRating structured data not detectedStructured data | 95.92%47 of 49 evaluated | 97.24%211 of 217 evaluated | −1.32 pp |
| FAQ page not detectedPatient journey | 71.43%35 of 49 evaluated | 70.51%153 of 217 evaluated | +0.92 pp |
| Unclear H1 structureWebsite fundamentals | 53.06%26 of 49 evaluated | 53.92%117 of 217 evaluated | −0.86 pp |
| XML sitemap not detectedWebsite fundamentals | 36.73%18 of 49 evaluated | 36.87%80 of 217 evaluated | −0.14 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Rapid City market
Common questions
Dental SEO and website questions for Rapid City
- How good are dental practice websites in Rapid City?
- Across 49 audited Rapid City dental practice websites, the median DentalPresence Score is 72 out of 100, and the best 25% of local sites score 81 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Rapid City dental websites most often get wrong?
- The most common gaps detected on audited Rapid City dental websites are: “Service or treatment structured data not detected” (100% of evaluated sites); “AggregateRating structured data not detected” (96% of evaluated sites); “FAQPage structured data not detected” (92% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Rapid City compare with the rest of South Dakota?
- Rapid City's median score of 72 is 2 points below the South Dakota-wide median of 74, based on 217 audited websites across South Dakota.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Rapid City in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the South Dakota benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Rapid City figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.