Dental SEO & Website Benchmarks: Aberdeen, SCT
Live figures from 39 indexable audited Aberdeen dental practice websites, recomputed as practices are re-audited. Most recent audit August 28, 2026. Methodology dps-37-v1.
73
median score
+7.00 vs Scotland median 66
69.72
average score
Scotland average: 64.20
80.50
top quartile
the score the best 25% of local websites clear
39
websites audited
of 769 across Scotland
Score distribution
Grade distribution in Aberdeen
Counts use all 39 indexable audited Aberdeen websites.
A
7.69%
3 of 39
B
23.08%
9 of 39
C
28.21%
11 of 39
D
15.38%
6 of 39
F
25.64%
10 of 39
Scotland distribution: A 1% · B 12% · C 26% · D 26% · F 34% (769 websites).
Largest local difference first
Where Aberdeen dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Aberdeen websites are omitted.
100%
Service or treatment structured data not detected
39 of 39 evaluated Aberdeen websites — vs 98.31% across Scotland.
95%
Insurance or payment page not detected
37 of 39 evaluated Aberdeen websites — vs 89.99% across Scotland.
92%
FAQPage structured data not detected
36 of 39 evaluated Aberdeen websites — vs 96.62% across Scotland.
| Check | Aberdeen rate | Scotland rate | Difference |
|---|---|---|---|
| BreadcrumbList structured data not detectedStructured data | 56.41%22 of 39 evaluated | 75.94%584 of 769 evaluated | −19.53 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 48.72%19 of 39 evaluated | 65.54%504 of 769 evaluated | −16.82 pp |
| Limited useful contentWebsite fundamentals | 35.90%14 of 39 evaluated | 52.67%405 of 769 evaluated | −16.77 pp |
| Missing meta descriptionsWebsite fundamentals | 43.59%17 of 39 evaluated | 58.91%453 of 769 evaluated | −15.32 pp |
| Clear booking action not detectedPatient journey | 56.41%22 of 39 evaluated | 71.26%548 of 769 evaluated | −14.85 pp |
| Emergency-services page not detectedPatient journey | 66.67%26 of 39 evaluated | 80.49%619 of 769 evaluated | −13.82 pp |
| Missing canonical tagsWebsite fundamentals | 38.46%15 of 39 evaluated | 49.41%380 of 769 evaluated | −10.95 pp |
| XML sitemap not detectedWebsite fundamentals | 30.77%12 of 39 evaluated | 41.48%319 of 769 evaluated | −10.71 pp |
| Privacy-policy link not detectedPatient journey | 38.46%15 of 39 evaluated | 47.72%367 of 769 evaluated | −9.26 pp |
| FAQ page not detectedPatient journey | 82.05%32 of 39 evaluated | 87.52%673 of 769 evaluated | −5.47 pp |
| Insurance or payment page not detectedPatient journey | 94.87%37 of 39 evaluated | 89.99%692 of 769 evaluated | +4.88 pp |
| Unclear H1 structureWebsite fundamentals | 64.10%25 of 39 evaluated | 68.92%530 of 769 evaluated | −4.82 pp |
| FAQPage structured data not detectedStructured data | 92.31%36 of 39 evaluated | 96.62%743 of 769 evaluated | −4.31 pp |
| AggregateRating structured data not detectedStructured data | 92.31%36 of 39 evaluated | 96.10%739 of 769 evaluated | −3.79 pp |
| Contact or inquiry form not detectedPatient journey | 64.10%25 of 39 evaluated | 66.97%515 of 769 evaluated | −2.87 pp |
| Images missing alternative textWebsite fundamentals | 66.67%26 of 39 evaluated | 64.37%495 of 769 evaluated | +2.30 pp |
| Service or treatment structured data not detectedStructured data | 100.00%39 of 39 evaluated | 98.31%756 of 769 evaluated | +1.69 pp |
2026 UK study baseline
The frozen national picture for the same checks
Rates from the 8,627-website 2026 UK study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Clear booking action not detected57.91%
Dentist or LocalBusiness structured data not detected52.32%
Limited useful content40.51%
Emergency-services page not detected67.06%
Privacy-policy link not detected37.54%
BreadcrumbList structured data not detected65.42%
Contact or inquiry form not detected58.49%
XML sitemap not detected32.75%
Missing meta descriptions50.77%
Missing canonical tags41.14%
Unclear H1 structure61.85%
Images missing alternative text64.46%
FAQ page not detected80.31%
AggregateRating structured data not detected88.90%
Insurance or payment page not detected83.30%
Service or treatment structured data not detected91.12%
FAQPage structured data not detected91.00%
Explore the Aberdeen market
Common questions
Dental SEO and website questions for Aberdeen
- How good are dental practice websites in Aberdeen?
- Across 39 audited Aberdeen dental practice websites, the median DentalPresence Score is 73 out of 100, and the best 25% of local sites score 80.50 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Aberdeen dental websites most often get wrong?
- The most common gaps detected on audited Aberdeen dental websites are: “Service or treatment structured data not detected” (100% of evaluated sites); “Insurance or payment page not detected” (95% of evaluated sites); “FAQPage structured data not detected” (92% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Aberdeen compare with the rest of Scotland?
- Aberdeen's median score of 73 is 7 points above the Scotland-wide median of 66, based on 769 audited websites across Scotland.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Aberdeen in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Scotland benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Aberdeen figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.