Dental SEO & Website Benchmarks: Norman, OK
Live figures from 45 indexable audited Norman dental practice websites, recomputed as practices are re-audited. Most recent audit September 2, 2026. Methodology dps-37-v1.
76
median score
+1.00 vs Oklahoma median 75
73.11
average score
Oklahoma average: 71.35
84
top quartile
the score the best 25% of local websites clear
45
websites audited
of 966 across Oklahoma
Score distribution
Grade distribution in Norman
Counts use all 45 indexable audited Norman websites.
A
0.00%
0 of 45
B
35.56%
16 of 45
C
33.33%
15 of 45
D
20.00%
9 of 45
F
11.11%
5 of 45
Oklahoma distribution: A 4% · B 30% · C 29% · D 16% · F 20% (966 websites).
Largest local difference first
Where Norman dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Norman websites are omitted.
100%
AggregateRating structured data not detected
45 of 45 evaluated Norman websites — vs 93.17% across Oklahoma.
100%
FAQPage structured data not detected
45 of 45 evaluated Norman websites — vs 96.58% across Oklahoma.
91%
Service or treatment structured data not detected
41 of 45 evaluated Norman websites — vs 90.99% across Oklahoma.
| Check | Norman rate | Oklahoma rate | Difference |
|---|---|---|---|
| FAQ page not detectedPatient journey | 86.67%39 of 45 evaluated | 71.01%686 of 966 evaluated | +15.66 pp |
| Clear booking action not detectedPatient journey | 31.11%14 of 45 evaluated | 46.69%451 of 966 evaluated | −15.58 pp |
| Insurance or payment page not detectedPatient journey | 42.22%19 of 45 evaluated | 54.97%531 of 966 evaluated | −12.75 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 42.22%19 of 45 evaluated | 50.41%487 of 966 evaluated | −8.19 pp |
| XML sitemap not detectedWebsite fundamentals | 22.22%10 of 45 evaluated | 29.92%289 of 966 evaluated | −7.70 pp |
| AggregateRating structured data not detectedStructured data | 100.00%45 of 45 evaluated | 93.17%900 of 966 evaluated | +6.83 pp |
| Limited useful contentWebsite fundamentals | 37.78%17 of 45 evaluated | 42.55%411 of 966 evaluated | −4.77 pp |
| Images missing alternative textWebsite fundamentals | 73.33%33 of 45 evaluated | 68.63%663 of 966 evaluated | +4.70 pp |
| Unclear H1 structureWebsite fundamentals | 64.44%29 of 45 evaluated | 60.87%588 of 966 evaluated | +3.57 pp |
| FAQPage structured data not detectedStructured data | 100.00%45 of 45 evaluated | 96.58%933 of 966 evaluated | +3.42 pp |
| Contact or inquiry form not detectedPatient journey | 80.00%36 of 45 evaluated | 76.60%740 of 966 evaluated | +3.40 pp |
| Missing canonical tagsWebsite fundamentals | 31.11%14 of 45 evaluated | 33.95%328 of 966 evaluated | −2.84 pp |
| BreadcrumbList structured data not detectedStructured data | 73.33%33 of 45 evaluated | 70.60%682 of 966 evaluated | +2.73 pp |
| Emergency-services page not detectedPatient journey | 64.44%29 of 45 evaluated | 66.67%644 of 966 evaluated | −2.23 pp |
| Privacy-policy link not detectedPatient journey | 40.00%18 of 45 evaluated | 41.82%404 of 966 evaluated | −1.82 pp |
| Missing meta descriptionsWebsite fundamentals | 42.22%19 of 45 evaluated | 41.41%400 of 966 evaluated | +0.81 pp |
| Service or treatment structured data not detectedStructured data | 91.11%41 of 45 evaluated | 90.99%879 of 966 evaluated | +0.12 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Norman market
Common questions
Dental SEO and website questions for Norman
- How good are dental practice websites in Norman?
- Across 45 audited Norman dental practice websites, the median DentalPresence Score is 76 out of 100, and the best 25% of local sites score 84 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Norman dental websites most often get wrong?
- The most common gaps detected on audited Norman dental websites are: “AggregateRating structured data not detected” (100% of evaluated sites); “FAQPage structured data not detected” (100% of evaluated sites); “Service or treatment structured data not detected” (91% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Norman compare with the rest of Oklahoma?
- Norman's median score of 76 is 1 point above the Oklahoma-wide median of 75, based on 966 audited websites across Oklahoma.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Norman in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Oklahoma benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Norman figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.