Dental SEO & Website Benchmarks: Columbus, OH
Live figures from 182 indexable audited Columbus dental practice websites, recomputed as practices are re-audited. Most recent audit September 20, 2026. Methodology dps-37-v1.
74.50
median score
+1.50 vs Ohio median 73
71.31
average score
Ohio average: 70.11
83
top quartile
the score the best 25% of local websites clear
182
websites audited
of 2,789 across Ohio
Score distribution
Grade distribution in Columbus
Counts use all 182 indexable audited Columbus websites.
A
4.40%
8 of 182
B
30.22%
55 of 182
C
33.52%
61 of 182
D
10.99%
20 of 182
F
20.88%
38 of 182
Ohio distribution: A 3% · B 26% · C 31% · D 17% · F 22% (2,789 websites).
Largest local difference first
Where Columbus dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Columbus websites are omitted.
98%
Service or treatment structured data not detected
178 of 182 evaluated Columbus websites — vs 95.16% across Ohio.
95%
AggregateRating structured data not detected
172 of 182 evaluated Columbus websites — vs 95.09% across Ohio.
94%
FAQPage structured data not detected
171 of 182 evaluated Columbus websites — vs 96.31% across Ohio.
| Check | Columbus rate | Ohio rate | Difference |
|---|---|---|---|
| Limited useful contentWebsite fundamentals | 34.07%62 of 182 evaluated | 41.45%1,156 of 2,789 evaluated | −7.38 pp |
| Clear booking action not detectedPatient journey | 48.35%88 of 182 evaluated | 55.36%1,544 of 2,789 evaluated | −7.01 pp |
| Insurance or payment page not detectedPatient journey | 51.65%94 of 182 evaluated | 58.26%1,625 of 2,789 evaluated | −6.61 pp |
| Contact or inquiry form not detectedPatient journey | 66.48%121 of 182 evaluated | 72.07%2,010 of 2,789 evaluated | −5.59 pp |
| Privacy-policy link not detectedPatient journey | 46.15%84 of 182 evaluated | 51.49%1,436 of 2,789 evaluated | −5.34 pp |
| Emergency-services page not detectedPatient journey | 64.84%118 of 182 evaluated | 69.74%1,945 of 2,789 evaluated | −4.90 pp |
| Missing meta descriptionsWebsite fundamentals | 36.26%66 of 182 evaluated | 40.77%1,137 of 2,789 evaluated | −4.51 pp |
| Unclear H1 structureWebsite fundamentals | 59.34%108 of 182 evaluated | 55.11%1,537 of 2,789 evaluated | +4.23 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 48.35%88 of 182 evaluated | 52.06%1,452 of 2,789 evaluated | −3.71 pp |
| BreadcrumbList structured data not detectedStructured data | 76.37%139 of 182 evaluated | 72.97%2,035 of 2,789 evaluated | +3.40 pp |
| Service or treatment structured data not detectedStructured data | 97.80%178 of 182 evaluated | 95.16%2,654 of 2,789 evaluated | +2.64 pp |
| FAQPage structured data not detectedStructured data | 93.96%171 of 182 evaluated | 96.31%2,686 of 2,789 evaluated | −2.35 pp |
| FAQ page not detectedPatient journey | 66.48%121 of 182 evaluated | 68.73%1,917 of 2,789 evaluated | −2.25 pp |
| Missing canonical tagsWebsite fundamentals | 34.07%62 of 182 evaluated | 36.03%1,005 of 2,789 evaluated | −1.96 pp |
| Images missing alternative textWebsite fundamentals | 70.88%129 of 182 evaluated | 69.42%1,936 of 2,789 evaluated | +1.46 pp |
| XML sitemap not detectedWebsite fundamentals | 32.42%59 of 182 evaluated | 33.09%923 of 2,789 evaluated | −0.67 pp |
| AggregateRating structured data not detectedStructured data | 94.51%172 of 182 evaluated | 95.09%2,652 of 2,789 evaluated | −0.58 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Columbus market
Common questions
Dental SEO and website questions for Columbus
- How good are dental practice websites in Columbus?
- Across 182 audited Columbus dental practice websites, the median DentalPresence Score is 74.50 out of 100, and the best 25% of local sites score 83 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Columbus dental websites most often get wrong?
- The most common gaps detected on audited Columbus dental websites are: “Service or treatment structured data not detected” (98% of evaluated sites); “AggregateRating structured data not detected” (95% of evaluated sites); “FAQPage structured data not detected” (94% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Columbus compare with the rest of Ohio?
- Columbus's median score of 74.50 is 1.5 points above the Ohio-wide median of 73, based on 2,789 audited websites across Ohio.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Columbus in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Ohio benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Columbus figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.