Dental SEO & Website Benchmarks: Belfast, NIR
Live figures from 70 indexable audited Belfast dental practice websites, recomputed as practices are re-audited. Most recent audit September 2, 2026. Methodology dps-37-v1.
67
median score
+2.00 vs Northern Ireland median 65
65
average score
Northern Ireland average: 63.55
74.75
top quartile
the score the best 25% of local websites clear
70
websites audited
of 271 across Northern Ireland
Score distribution
Grade distribution in Belfast
Counts use all 70 indexable audited Belfast websites.
A
0.00%
0 of 70
B
12.86%
9 of 70
C
28.57%
20 of 70
D
21.43%
15 of 70
F
37.14%
26 of 70
Northern Ireland distribution: A 0% · B 11% · C 25% · D 25% · F 39% (271 websites).
Largest local difference first
Where Belfast dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Belfast websites are omitted.
100%
FAQPage structured data not detected
70 of 70 evaluated Belfast websites — vs 99.63% across Northern Ireland.
94%
Service or treatment structured data not detected
66 of 70 evaluated Belfast websites — vs 97.79% across Northern Ireland.
93%
AggregateRating structured data not detected
65 of 70 evaluated Belfast websites — vs 96.68% across Northern Ireland.
| Check | Belfast rate | Northern Ireland rate | Difference |
|---|---|---|---|
| Contact or inquiry form not detectedPatient journey | 64.29%45 of 70 evaluated | 74.17%201 of 271 evaluated | −9.88 pp |
| Missing meta descriptionsWebsite fundamentals | 67.14%47 of 70 evaluated | 59.04%160 of 271 evaluated | +8.10 pp |
| Clear booking action not detectedPatient journey | 65.71%46 of 70 evaluated | 71.22%193 of 271 evaluated | −5.51 pp |
| BreadcrumbList structured data not detectedStructured data | 84.29%59 of 70 evaluated | 79.70%216 of 271 evaluated | +4.59 pp |
| Missing canonical tagsWebsite fundamentals | 47.14%33 of 70 evaluated | 51.66%140 of 271 evaluated | −4.52 pp |
| Emergency-services page not detectedPatient journey | 77.14%54 of 70 evaluated | 81.55%221 of 271 evaluated | −4.41 pp |
| Privacy-policy link not detectedPatient journey | 48.57%34 of 70 evaluated | 52.77%143 of 271 evaluated | −4.20 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 65.71%46 of 70 evaluated | 69.74%189 of 271 evaluated | −4.03 pp |
| AggregateRating structured data not detectedStructured data | 92.86%65 of 70 evaluated | 96.68%262 of 271 evaluated | −3.82 pp |
| Unclear H1 structureWebsite fundamentals | 70.00%49 of 70 evaluated | 73.80%200 of 271 evaluated | −3.80 pp |
| Service or treatment structured data not detectedStructured data | 94.29%66 of 70 evaluated | 97.79%265 of 271 evaluated | −3.50 pp |
| Insurance or payment page not detectedPatient journey | 84.29%59 of 70 evaluated | 81.18%220 of 271 evaluated | +3.11 pp |
| Limited useful contentWebsite fundamentals | 48.57%34 of 70 evaluated | 51.29%139 of 271 evaluated | −2.72 pp |
| XML sitemap not detectedWebsite fundamentals | 41.43%29 of 70 evaluated | 43.54%118 of 271 evaluated | −2.11 pp |
| FAQ page not detectedPatient journey | 85.71%60 of 70 evaluated | 86.72%235 of 271 evaluated | −1.01 pp |
| Images missing alternative textWebsite fundamentals | 68.57%48 of 70 evaluated | 67.90%184 of 271 evaluated | +0.67 pp |
| FAQPage structured data not detectedStructured data | 100.00%70 of 70 evaluated | 99.63%270 of 271 evaluated | +0.37 pp |
2026 UK study baseline
The frozen national picture for the same checks
Rates from the 8,627-website 2026 UK study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Clear booking action not detected57.91%
Dentist or LocalBusiness structured data not detected52.32%
Limited useful content40.51%
Emergency-services page not detected67.06%
Privacy-policy link not detected37.54%
BreadcrumbList structured data not detected65.42%
Contact or inquiry form not detected58.49%
XML sitemap not detected32.75%
Missing meta descriptions50.77%
Missing canonical tags41.14%
Unclear H1 structure61.85%
Images missing alternative text64.46%
FAQ page not detected80.31%
AggregateRating structured data not detected88.90%
Insurance or payment page not detected83.30%
Service or treatment structured data not detected91.12%
FAQPage structured data not detected91.00%
Explore the Belfast market
Common questions
Dental SEO and website questions for Belfast
- How good are dental practice websites in Belfast?
- Across 70 audited Belfast dental practice websites, the median DentalPresence Score is 67 out of 100, and the best 25% of local sites score 74.75 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Belfast dental websites most often get wrong?
- The most common gaps detected on audited Belfast dental websites are: “FAQPage structured data not detected” (100% of evaluated sites); “Service or treatment structured data not detected” (94% of evaluated sites); “AggregateRating structured data not detected” (93% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Belfast compare with the rest of Northern Ireland?
- Belfast's median score of 67 is 2 points above the Northern Ireland-wide median of 65, based on 271 audited websites across Northern Ireland.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Belfast in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Northern Ireland benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Belfast figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.