Dental SEO & Website Benchmarks: Bismarck, ND
Live figures from 39 indexable audited Bismarck dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
72
median score
−1.00 vs North Dakota median 73
67.85
average score
North Dakota average: 69.76
81
top quartile
the score the best 25% of local websites clear
39
websites audited
of 182 across North Dakota
Score distribution
Grade distribution in Bismarck
Counts use all 39 indexable audited Bismarck websites.
A
2.56%
1 of 39
B
28.21%
11 of 39
C
23.08%
9 of 39
D
20.51%
8 of 39
F
25.64%
10 of 39
North Dakota distribution: A 3% · B 25% · C 32% · D 18% · F 22% (182 websites).
Largest local difference first
Where Bismarck dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Bismarck websites are omitted.
97%
Service or treatment structured data not detected
38 of 39 evaluated Bismarck websites — vs 97.25% across North Dakota.
95%
FAQPage structured data not detected
37 of 39 evaluated Bismarck websites — vs 96.70% across North Dakota.
95%
AggregateRating structured data not detected
37 of 39 evaluated Bismarck websites — vs 94.51% across North Dakota.
| Check | Bismarck rate | North Dakota rate | Difference |
|---|---|---|---|
| Contact or inquiry form not detectedPatient journey | 56.41%22 of 39 evaluated | 69.78%127 of 182 evaluated | −13.37 pp |
| Emergency-services page not detectedPatient journey | 84.62%33 of 39 evaluated | 75.82%138 of 182 evaluated | +8.80 pp |
| Insurance or payment page not detectedPatient journey | 61.54%24 of 39 evaluated | 54.40%99 of 182 evaluated | +7.14 pp |
| Unclear H1 structureWebsite fundamentals | 66.67%26 of 39 evaluated | 60.99%111 of 182 evaluated | +5.68 pp |
| Missing canonical tagsWebsite fundamentals | 38.46%15 of 39 evaluated | 32.97%60 of 182 evaluated | +5.49 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 56.41%22 of 39 evaluated | 51.10%93 of 182 evaluated | +5.31 pp |
| BreadcrumbList structured data not detectedStructured data | 71.79%28 of 39 evaluated | 67.03%122 of 182 evaluated | +4.76 pp |
| XML sitemap not detectedWebsite fundamentals | 43.59%17 of 39 evaluated | 39.56%72 of 182 evaluated | +4.03 pp |
| FAQ page not detectedPatient journey | 76.92%30 of 39 evaluated | 73.08%133 of 182 evaluated | +3.84 pp |
| Clear booking action not detectedPatient journey | 61.54%24 of 39 evaluated | 58.24%106 of 182 evaluated | +3.30 pp |
| Limited useful contentWebsite fundamentals | 43.59%17 of 39 evaluated | 46.15%84 of 182 evaluated | −2.56 pp |
| Privacy-policy link not detectedPatient journey | 51.28%20 of 39 evaluated | 48.90%89 of 182 evaluated | +2.38 pp |
| FAQPage structured data not detectedStructured data | 94.87%37 of 39 evaluated | 96.70%176 of 182 evaluated | −1.83 pp |
| Images missing alternative textWebsite fundamentals | 69.23%27 of 39 evaluated | 70.33%128 of 182 evaluated | −1.10 pp |
| Missing meta descriptionsWebsite fundamentals | 46.15%18 of 39 evaluated | 46.70%85 of 182 evaluated | −0.55 pp |
| AggregateRating structured data not detectedStructured data | 94.87%37 of 39 evaluated | 94.51%172 of 182 evaluated | +0.36 pp |
| Service or treatment structured data not detectedStructured data | 97.44%38 of 39 evaluated | 97.25%177 of 182 evaluated | +0.19 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Bismarck market
Common questions
Dental SEO and website questions for Bismarck
- How good are dental practice websites in Bismarck?
- Across 39 audited Bismarck dental practice websites, the median DentalPresence Score is 72 out of 100, and the best 25% of local sites score 81 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Bismarck dental websites most often get wrong?
- The most common gaps detected on audited Bismarck dental websites are: “Service or treatment structured data not detected” (97% of evaluated sites); “FAQPage structured data not detected” (95% of evaluated sites); “AggregateRating structured data not detected” (95% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Bismarck compare with the rest of North Dakota?
- Bismarck's median score of 72 is 1 point below the North Dakota-wide median of 73, based on 182 audited websites across North Dakota.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Bismarck in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the North Dakota benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Bismarck figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.