Dental SEO & Website Benchmarks: Wilmington, NC
Live figures from 99 indexable audited Wilmington dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
74
median score
−1.00 vs North Carolina median 75
68.64
average score
North Carolina average: 71.38
80
top quartile
the score the best 25% of local websites clear
99
websites audited
of 2,701 across North Carolina
Score distribution
Grade distribution in Wilmington
Counts use all 99 indexable audited Wilmington websites.
A
2.02%
2 of 99
B
27.27%
27 of 99
C
25.25%
25 of 99
D
18.18%
18 of 99
F
27.27%
27 of 99
North Carolina distribution: A 5% · B 32% · C 28% · D 14% · F 21% (2,701 websites).
Largest local difference first
Where Wilmington dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Wilmington websites are omitted.
95%
AggregateRating structured data not detected
94 of 99 evaluated Wilmington websites — vs 93.04% across North Carolina.
93%
FAQPage structured data not detected
92 of 99 evaluated Wilmington websites — vs 95.41% across North Carolina.
89%
Service or treatment structured data not detected
88 of 99 evaluated Wilmington websites — vs 91.00% across North Carolina.
| Check | Wilmington rate | North Carolina rate | Difference |
|---|---|---|---|
| XML sitemap not detectedWebsite fundamentals | 46.46%46 of 99 evaluated | 35.84%968 of 2,701 evaluated | +10.62 pp |
| Missing meta descriptionsWebsite fundamentals | 50.51%50 of 99 evaluated | 41.21%1,113 of 2,701 evaluated | +9.30 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 52.53%52 of 99 evaluated | 45.32%1,224 of 2,701 evaluated | +7.21 pp |
| FAQ page not detectedPatient journey | 74.75%74 of 99 evaluated | 68.12%1,840 of 2,701 evaluated | +6.63 pp |
| Limited useful contentWebsite fundamentals | 44.44%44 of 99 evaluated | 39.47%1,066 of 2,701 evaluated | +4.97 pp |
| Clear booking action not detectedPatient journey | 54.55%54 of 99 evaluated | 49.72%1,343 of 2,701 evaluated | +4.83 pp |
| Emergency-services page not detectedPatient journey | 67.68%67 of 99 evaluated | 63.57%1,717 of 2,701 evaluated | +4.11 pp |
| Missing canonical tagsWebsite fundamentals | 36.36%36 of 99 evaluated | 32.69%883 of 2,701 evaluated | +3.67 pp |
| Contact or inquiry form not detectedPatient journey | 72.73%72 of 99 evaluated | 69.86%1,887 of 2,701 evaluated | +2.87 pp |
| Insurance or payment page not detectedPatient journey | 58.59%58 of 99 evaluated | 55.76%1,506 of 2,701 evaluated | +2.83 pp |
| Images missing alternative textWebsite fundamentals | 65.66%65 of 99 evaluated | 68.23%1,843 of 2,701 evaluated | −2.57 pp |
| FAQPage structured data not detectedStructured data | 92.93%92 of 99 evaluated | 95.41%2,577 of 2,701 evaluated | −2.48 pp |
| Service or treatment structured data not detectedStructured data | 88.89%88 of 99 evaluated | 91.00%2,458 of 2,701 evaluated | −2.11 pp |
| Privacy-policy link not detectedPatient journey | 45.45%45 of 99 evaluated | 47.46%1,282 of 2,701 evaluated | −2.01 pp |
| AggregateRating structured data not detectedStructured data | 94.95%94 of 99 evaluated | 93.04%2,513 of 2,701 evaluated | +1.91 pp |
| Unclear H1 structureWebsite fundamentals | 55.56%55 of 99 evaluated | 56.53%1,527 of 2,701 evaluated | −0.97 pp |
| BreadcrumbList structured data not detectedStructured data | 66.67%66 of 99 evaluated | 66.98%1,809 of 2,701 evaluated | −0.31 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Wilmington market
Common questions
Dental SEO and website questions for Wilmington
- How good are dental practice websites in Wilmington?
- Across 99 audited Wilmington dental practice websites, the median DentalPresence Score is 74 out of 100, and the best 25% of local sites score 80 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Wilmington dental websites most often get wrong?
- The most common gaps detected on audited Wilmington dental websites are: “AggregateRating structured data not detected” (95% of evaluated sites); “FAQPage structured data not detected” (93% of evaluated sites); “Service or treatment structured data not detected” (89% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Wilmington compare with the rest of North Carolina?
- Wilmington's median score of 74 is 1 point below the North Carolina-wide median of 75, based on 2,701 audited websites across North Carolina.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Wilmington in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the North Carolina benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Wilmington figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.