Dental SEO & Website Benchmarks: Reno, NV
Live figures from 137 indexable audited Reno dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
77
median score
0 vs Nevada median 77
72.99
average score
Nevada average: 73.07
85
top quartile
the score the best 25% of local websites clear
137
websites audited
of 971 across Nevada
Score distribution
Grade distribution in Reno
Counts use all 137 indexable audited Reno websites.
A
9.49%
13 of 137
B
32.12%
44 of 137
C
24.09%
33 of 137
D
16.79%
23 of 137
F
17.52%
24 of 137
Nevada distribution: A 7% · B 38% · C 23% · D 14% · F 19% (971 websites).
Largest local difference first
Where Reno dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Reno websites are omitted.
97%
FAQPage structured data not detected
133 of 137 evaluated Reno websites — vs 94.85% across Nevada.
93%
Service or treatment structured data not detected
128 of 137 evaluated Reno websites — vs 90.22% across Nevada.
92%
AggregateRating structured data not detected
126 of 137 evaluated Reno websites — vs 90.42% across Nevada.
| Check | Reno rate | Nevada rate | Difference |
|---|---|---|---|
| Images missing alternative textWebsite fundamentals | 74.45%102 of 137 evaluated | 64.68%628 of 971 evaluated | +9.77 pp |
| Privacy-policy link not detectedPatient journey | 37.23%51 of 137 evaluated | 43.67%424 of 971 evaluated | −6.44 pp |
| Contact or inquiry form not detectedPatient journey | 67.88%93 of 137 evaluated | 73.64%715 of 971 evaluated | −5.76 pp |
| Missing meta descriptionsWebsite fundamentals | 43.07%59 of 137 evaluated | 37.90%368 of 971 evaluated | +5.17 pp |
| Unclear H1 structureWebsite fundamentals | 53.28%73 of 137 evaluated | 58.08%564 of 971 evaluated | −4.80 pp |
| Service or treatment structured data not detectedStructured data | 93.43%128 of 137 evaluated | 90.22%876 of 971 evaluated | +3.21 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 43.07%59 of 137 evaluated | 40.16%390 of 971 evaluated | +2.91 pp |
| Insurance or payment page not detectedPatient journey | 51.82%71 of 137 evaluated | 49.12%477 of 971 evaluated | +2.70 pp |
| Clear booking action not detectedPatient journey | 48.18%66 of 137 evaluated | 45.52%442 of 971 evaluated | +2.66 pp |
| XML sitemap not detectedWebsite fundamentals | 29.93%41 of 137 evaluated | 32.34%314 of 971 evaluated | −2.41 pp |
| FAQ page not detectedPatient journey | 61.31%84 of 137 evaluated | 58.91%572 of 971 evaluated | +2.40 pp |
| FAQPage structured data not detectedStructured data | 97.08%133 of 137 evaluated | 94.85%921 of 971 evaluated | +2.23 pp |
| Missing canonical tagsWebsite fundamentals | 29.93%41 of 137 evaluated | 31.93%310 of 971 evaluated | −2.00 pp |
| AggregateRating structured data not detectedStructured data | 91.97%126 of 137 evaluated | 90.42%878 of 971 evaluated | +1.55 pp |
| BreadcrumbList structured data not detectedStructured data | 64.23%88 of 137 evaluated | 62.82%610 of 971 evaluated | +1.41 pp |
| Emergency-services page not detectedPatient journey | 52.55%72 of 137 evaluated | 53.86%523 of 971 evaluated | −1.31 pp |
| Limited useful contentWebsite fundamentals | 35.04%48 of 137 evaluated | 34.09%331 of 971 evaluated | +0.95 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Reno market
Common questions
Dental SEO and website questions for Reno
- How good are dental practice websites in Reno?
- Across 137 audited Reno dental practice websites, the median DentalPresence Score is 77 out of 100, and the best 25% of local sites score 85 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Reno dental websites most often get wrong?
- The most common gaps detected on audited Reno dental websites are: “FAQPage structured data not detected” (97% of evaluated sites); “Service or treatment structured data not detected” (93% of evaluated sites); “AggregateRating structured data not detected” (92% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Reno compare with the rest of Nevada?
- Reno's median score of 77 is equal to the Nevada-wide median of 77, based on 971 audited websites across Nevada.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Reno in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Nevada benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Reno figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.