Dental SEO & Website Benchmarks: Lincoln, NE
Live figures from 106 indexable audited Lincoln dental practice websites, recomputed as practices are re-audited. Most recent audit September 20, 2026. Methodology dps-37-v1.
71
median score
−1.00 vs Nebraska median 72
68.27
average score
Nebraska average: 69.86
83
top quartile
the score the best 25% of local websites clear
106
websites audited
of 528 across Nebraska
Score distribution
Grade distribution in Lincoln
Counts use all 106 indexable audited Lincoln websites.
A
6.60%
7 of 106
B
26.42%
28 of 106
C
21.70%
23 of 106
D
18.87%
20 of 106
F
26.42%
28 of 106
Nebraska distribution: A 4% · B 25% · C 32% · D 18% · F 22% (528 websites).
Largest local difference first
Where Lincoln dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Lincoln websites are omitted.
98%
FAQPage structured data not detected
104 of 106 evaluated Lincoln websites — vs 96.78% across Nebraska.
97%
Service or treatment structured data not detected
103 of 106 evaluated Lincoln websites — vs 95.64% across Nebraska.
95%
AggregateRating structured data not detected
101 of 106 evaluated Lincoln websites — vs 93.18% across Nebraska.
| Check | Lincoln rate | Nebraska rate | Difference |
|---|---|---|---|
| Images missing alternative textWebsite fundamentals | 60.38%64 of 106 evaluated | 68.37%361 of 528 evaluated | −7.99 pp |
| Privacy-policy link not detectedPatient journey | 57.55%61 of 106 evaluated | 52.08%275 of 528 evaluated | +5.47 pp |
| Limited useful contentWebsite fundamentals | 49.06%52 of 106 evaluated | 44.51%235 of 528 evaluated | +4.55 pp |
| Missing meta descriptionsWebsite fundamentals | 50.00%53 of 106 evaluated | 46.02%243 of 528 evaluated | +3.98 pp |
| XML sitemap not detectedWebsite fundamentals | 38.68%41 of 106 evaluated | 35.04%185 of 528 evaluated | +3.64 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 56.60%60 of 106 evaluated | 53.60%283 of 528 evaluated | +3.00 pp |
| Contact or inquiry form not detectedPatient journey | 76.42%81 of 106 evaluated | 74.05%391 of 528 evaluated | +2.37 pp |
| BreadcrumbList structured data not detectedStructured data | 76.42%81 of 106 evaluated | 74.24%392 of 528 evaluated | +2.18 pp |
| AggregateRating structured data not detectedStructured data | 95.28%101 of 106 evaluated | 93.18%492 of 528 evaluated | +2.10 pp |
| Insurance or payment page not detectedPatient journey | 60.38%64 of 106 evaluated | 58.52%309 of 528 evaluated | +1.86 pp |
| Emergency-services page not detectedPatient journey | 67.92%72 of 106 evaluated | 69.70%368 of 528 evaluated | −1.78 pp |
| Clear booking action not detectedPatient journey | 55.66%59 of 106 evaluated | 57.39%303 of 528 evaluated | −1.73 pp |
| Service or treatment structured data not detectedStructured data | 97.17%103 of 106 evaluated | 95.64%505 of 528 evaluated | +1.53 pp |
| FAQPage structured data not detectedStructured data | 98.11%104 of 106 evaluated | 96.78%511 of 528 evaluated | +1.33 pp |
| FAQ page not detectedPatient journey | 68.87%73 of 106 evaluated | 67.99%359 of 528 evaluated | +0.88 pp |
| Missing canonical tagsWebsite fundamentals | 35.85%38 of 106 evaluated | 35.04%185 of 528 evaluated | +0.81 pp |
| Unclear H1 structureWebsite fundamentals | 59.43%63 of 106 evaluated | 59.28%313 of 528 evaluated | +0.15 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Lincoln market
Common questions
Dental SEO and website questions for Lincoln
- How good are dental practice websites in Lincoln?
- Across 106 audited Lincoln dental practice websites, the median DentalPresence Score is 71 out of 100, and the best 25% of local sites score 83 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Lincoln dental websites most often get wrong?
- The most common gaps detected on audited Lincoln dental websites are: “FAQPage structured data not detected” (98% of evaluated sites); “Service or treatment structured data not detected” (97% of evaluated sites); “AggregateRating structured data not detected” (95% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Lincoln compare with the rest of Nebraska?
- Lincoln's median score of 71 is 1 point below the Nebraska-wide median of 72, based on 528 audited websites across Nebraska.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Lincoln in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Nebraska benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Lincoln figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.