Dental SEO & Website Benchmarks: Missoula, MT
Live figures from 47 indexable audited Missoula dental practice websites, recomputed as practices are re-audited. Most recent audit August 30, 2026. Methodology dps-37-v1.
73
median score
0 vs Montana median 73
73.30
average score
Montana average: 70.41
83.50
top quartile
the score the best 25% of local websites clear
47
websites audited
of 372 across Montana
Score distribution
Grade distribution in Missoula
Counts use all 47 indexable audited Missoula websites.
A
8.51%
4 of 47
B
21.28%
10 of 47
C
31.91%
15 of 47
D
29.79%
14 of 47
F
8.51%
4 of 47
Montana distribution: A 3% · B 28% · C 29% · D 18% · F 22% (372 websites).
Largest local difference first
Where Missoula dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Missoula websites are omitted.
98%
FAQPage structured data not detected
46 of 47 evaluated Missoula websites — vs 97.04% across Montana.
98%
Service or treatment structured data not detected
46 of 47 evaluated Missoula websites — vs 97.85% across Montana.
96%
AggregateRating structured data not detected
45 of 47 evaluated Missoula websites — vs 93.01% across Montana.
| Check | Missoula rate | Montana rate | Difference |
|---|---|---|---|
| Insurance or payment page not detectedPatient journey | 44.68%21 of 47 evaluated | 62.63%233 of 372 evaluated | −17.95 pp |
| Unclear H1 structureWebsite fundamentals | 38.30%18 of 47 evaluated | 52.69%196 of 372 evaluated | −14.39 pp |
| Missing meta descriptionsWebsite fundamentals | 31.91%15 of 47 evaluated | 42.20%157 of 372 evaluated | −10.29 pp |
| FAQ page not detectedPatient journey | 68.09%32 of 47 evaluated | 76.08%283 of 372 evaluated | −7.99 pp |
| Missing canonical tagsWebsite fundamentals | 25.53%12 of 47 evaluated | 33.33%124 of 372 evaluated | −7.80 pp |
| Emergency-services page not detectedPatient journey | 61.70%29 of 47 evaluated | 68.82%256 of 372 evaluated | −7.12 pp |
| Contact or inquiry form not detectedPatient journey | 59.57%28 of 47 evaluated | 66.40%247 of 372 evaluated | −6.83 pp |
| Limited useful contentWebsite fundamentals | 38.30%18 of 47 evaluated | 43.82%163 of 372 evaluated | −5.52 pp |
| Privacy-policy link not detectedPatient journey | 46.81%22 of 47 evaluated | 49.73%185 of 372 evaluated | −2.92 pp |
| AggregateRating structured data not detectedStructured data | 95.74%45 of 47 evaluated | 93.01%346 of 372 evaluated | +2.73 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 48.94%23 of 47 evaluated | 47.58%177 of 372 evaluated | +1.36 pp |
| Clear booking action not detectedPatient journey | 61.70%29 of 47 evaluated | 60.48%225 of 372 evaluated | +1.22 pp |
| XML sitemap not detectedWebsite fundamentals | 38.30%18 of 47 evaluated | 37.10%138 of 372 evaluated | +1.20 pp |
| FAQPage structured data not detectedStructured data | 97.87%46 of 47 evaluated | 97.04%361 of 372 evaluated | +0.83 pp |
| BreadcrumbList structured data not detectedStructured data | 70.21%33 of 47 evaluated | 70.97%264 of 372 evaluated | −0.76 pp |
| Images missing alternative textWebsite fundamentals | 70.21%33 of 47 evaluated | 70.70%263 of 372 evaluated | −0.49 pp |
| Service or treatment structured data not detectedStructured data | 97.87%46 of 47 evaluated | 97.85%364 of 372 evaluated | +0.02 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Missoula market
Common questions
Dental SEO and website questions for Missoula
- How good are dental practice websites in Missoula?
- Across 47 audited Missoula dental practice websites, the median DentalPresence Score is 73 out of 100, and the best 25% of local sites score 83.50 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Missoula dental websites most often get wrong?
- The most common gaps detected on audited Missoula dental websites are: “FAQPage structured data not detected” (98% of evaluated sites); “Service or treatment structured data not detected” (98% of evaluated sites); “AggregateRating structured data not detected” (96% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Missoula compare with the rest of Montana?
- Missoula's median score of 73 is equal to the Montana-wide median of 73, based on 372 audited websites across Montana.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Missoula in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Montana benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Missoula figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.