Dental SEO & Website Benchmarks: St Louis, MO
Live figures from 162 indexable audited St Louis dental practice websites, recomputed as practices are re-audited. Most recent audit September 20, 2026. Methodology dps-37-v1.
75
median score
0 vs Missouri median 75
71.10
average score
Missouri average: 71.31
83
top quartile
the score the best 25% of local websites clear
162
websites audited
of 1,431 across Missouri
Score distribution
Grade distribution in St Louis
Counts use all 162 indexable audited St Louis websites.
A
1.85%
3 of 162
B
38.89%
63 of 162
C
25.31%
41 of 162
D
11.73%
19 of 162
F
22.22%
36 of 162
Missouri distribution: A 3% · B 34% · C 28% · D 13% · F 21% (1,431 websites).
Largest local difference first
Where St Louis dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 St Louis websites are omitted.
98%
AggregateRating structured data not detected
159 of 162 evaluated St Louis websites — vs 95.67% across Missouri.
94%
FAQPage structured data not detected
152 of 162 evaluated St Louis websites — vs 96.58% across Missouri.
90%
Service or treatment structured data not detected
146 of 162 evaluated St Louis websites — vs 90.92% across Missouri.
| Check | St Louis rate | Missouri rate | Difference |
|---|---|---|---|
| Clear booking action not detectedPatient journey | 41.98%68 of 162 evaluated | 51.08%731 of 1,431 evaluated | −9.10 pp |
| FAQ page not detectedPatient journey | 61.11%99 of 162 evaluated | 67.51%966 of 1,431 evaluated | −6.40 pp |
| Insurance or payment page not detectedPatient journey | 50.62%82 of 162 evaluated | 55.97%801 of 1,431 evaluated | −5.35 pp |
| Privacy-policy link not detectedPatient journey | 50.62%82 of 162 evaluated | 47.59%681 of 1,431 evaluated | +3.03 pp |
| Missing meta descriptionsWebsite fundamentals | 42.59%69 of 162 evaluated | 39.62%567 of 1,431 evaluated | +2.97 pp |
| FAQPage structured data not detectedStructured data | 93.83%152 of 162 evaluated | 96.58%1,382 of 1,431 evaluated | −2.75 pp |
| Images missing alternative textWebsite fundamentals | 65.43%106 of 162 evaluated | 68.06%974 of 1,431 evaluated | −2.63 pp |
| AggregateRating structured data not detectedStructured data | 98.15%159 of 162 evaluated | 95.67%1,369 of 1,431 evaluated | +2.48 pp |
| XML sitemap not detectedWebsite fundamentals | 35.80%58 of 162 evaluated | 33.61%481 of 1,431 evaluated | +2.19 pp |
| Missing canonical tagsWebsite fundamentals | 34.57%56 of 162 evaluated | 32.49%465 of 1,431 evaluated | +2.08 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 41.36%67 of 162 evaluated | 43.05%616 of 1,431 evaluated | −1.69 pp |
| Unclear H1 structureWebsite fundamentals | 60.49%98 of 162 evaluated | 59.19%847 of 1,431 evaluated | +1.30 pp |
| Limited useful contentWebsite fundamentals | 42.59%69 of 162 evaluated | 41.30%591 of 1,431 evaluated | +1.29 pp |
| BreadcrumbList structured data not detectedStructured data | 62.96%102 of 162 evaluated | 63.87%914 of 1,431 evaluated | −0.91 pp |
| Service or treatment structured data not detectedStructured data | 90.12%146 of 162 evaluated | 90.92%1,301 of 1,431 evaluated | −0.80 pp |
| Contact or inquiry form not detectedPatient journey | 73.46%119 of 162 evaluated | 74.07%1,060 of 1,431 evaluated | −0.61 pp |
| Emergency-services page not detectedPatient journey | 63.58%103 of 162 evaluated | 63.59%910 of 1,431 evaluated | −0.01 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the St Louis market
Common questions
Dental SEO and website questions for St Louis
- How good are dental practice websites in St Louis?
- Across 162 audited St Louis dental practice websites, the median DentalPresence Score is 75 out of 100, and the best 25% of local sites score 83 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do St Louis dental websites most often get wrong?
- The most common gaps detected on audited St Louis dental websites are: “AggregateRating structured data not detected” (98% of evaluated sites); “FAQPage structured data not detected” (94% of evaluated sites); “Service or treatment structured data not detected” (90% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in St Louis compare with the rest of Missouri?
- St Louis's median score of 75 is equal to the Missouri-wide median of 75, based on 1,431 audited websites across Missouri.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for St Louis in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Missouri benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The St Louis figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.