Dental SEO & Website Benchmarks: Saint Paul, MN
Live figures from 55 indexable audited Saint Paul dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
75
median score
+1.00 vs Minnesota median 74
72.31
average score
Minnesota average: 70.95
83.50
top quartile
the score the best 25% of local websites clear
55
websites audited
of 1,361 across Minnesota
Score distribution
Grade distribution in Saint Paul
Counts use all 55 indexable audited Saint Paul websites.
A
5.45%
3 of 55
B
36.36%
20 of 55
C
20.00%
11 of 55
D
20.00%
11 of 55
F
18.18%
10 of 55
Minnesota distribution: A 4% · B 31% · C 27% · D 17% · F 21% (1,361 websites).
Largest local difference first
Where Saint Paul dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Saint Paul websites are omitted.
100%
FAQPage structured data not detected
55 of 55 evaluated Saint Paul websites — vs 96.03% across Minnesota.
91%
AggregateRating structured data not detected
50 of 55 evaluated Saint Paul websites — vs 94.34% across Minnesota.
87%
Service or treatment structured data not detected
48 of 55 evaluated Saint Paul websites — vs 90.82% across Minnesota.
| Check | Saint Paul rate | Minnesota rate | Difference |
|---|---|---|---|
| BreadcrumbList structured data not detectedStructured data | 58.18%32 of 55 evaluated | 66.79%909 of 1,361 evaluated | −8.61 pp |
| Clear booking action not detectedPatient journey | 41.82%23 of 55 evaluated | 50.26%684 of 1,361 evaluated | −8.44 pp |
| Missing canonical tagsWebsite fundamentals | 27.27%15 of 55 evaluated | 34.83%474 of 1,361 evaluated | −7.56 pp |
| XML sitemap not detectedWebsite fundamentals | 38.18%21 of 55 evaluated | 31.81%433 of 1,361 evaluated | +6.37 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 41.82%23 of 55 evaluated | 46.51%633 of 1,361 evaluated | −4.69 pp |
| Unclear H1 structureWebsite fundamentals | 60.00%33 of 55 evaluated | 64.66%880 of 1,361 evaluated | −4.66 pp |
| Privacy-policy link not detectedPatient journey | 45.45%25 of 55 evaluated | 49.52%674 of 1,361 evaluated | −4.07 pp |
| FAQPage structured data not detectedStructured data | 100.00%55 of 55 evaluated | 96.03%1,307 of 1,361 evaluated | +3.97 pp |
| Limited useful contentWebsite fundamentals | 40.00%22 of 55 evaluated | 43.72%595 of 1,361 evaluated | −3.72 pp |
| Service or treatment structured data not detectedStructured data | 87.27%48 of 55 evaluated | 90.82%1,236 of 1,361 evaluated | −3.55 pp |
| Contact or inquiry form not detectedPatient journey | 69.09%38 of 55 evaluated | 72.59%988 of 1,361 evaluated | −3.50 pp |
| AggregateRating structured data not detectedStructured data | 90.91%50 of 55 evaluated | 94.34%1,284 of 1,361 evaluated | −3.43 pp |
| FAQ page not detectedPatient journey | 69.09%38 of 55 evaluated | 66.35%903 of 1,361 evaluated | +2.74 pp |
| Insurance or payment page not detectedPatient journey | 56.36%31 of 55 evaluated | 53.86%733 of 1,361 evaluated | +2.50 pp |
| Images missing alternative textWebsite fundamentals | 74.55%41 of 55 evaluated | 72.45%986 of 1,361 evaluated | +2.10 pp |
| Missing meta descriptionsWebsite fundamentals | 41.82%23 of 55 evaluated | 41.07%559 of 1,361 evaluated | +0.75 pp |
| Emergency-services page not detectedPatient journey | 65.45%36 of 55 evaluated | 65.83%896 of 1,361 evaluated | −0.38 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Saint Paul market
Common questions
Dental SEO and website questions for Saint Paul
- How good are dental practice websites in Saint Paul?
- Across 55 audited Saint Paul dental practice websites, the median DentalPresence Score is 75 out of 100, and the best 25% of local sites score 83.50 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Saint Paul dental websites most often get wrong?
- The most common gaps detected on audited Saint Paul dental websites are: “FAQPage structured data not detected” (100% of evaluated sites); “AggregateRating structured data not detected” (91% of evaluated sites); “Service or treatment structured data not detected” (87% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Saint Paul compare with the rest of Minnesota?
- Saint Paul's median score of 75 is 1 point above the Minnesota-wide median of 74, based on 1,361 audited websites across Minnesota.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Saint Paul in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Minnesota benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Saint Paul figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.