Dental SEO & Website Benchmarks: Okemos, MI
Live figures from 21 indexable audited Okemos dental practice websites, recomputed as practices are re-audited. Most recent audit August 30, 2026. Methodology dps-37-v1.
72
median score
−1.00 vs Michigan median 73
70.62
average score
Michigan average: 69.79
80
top quartile
the score the best 25% of local websites clear
21
websites audited
of 2,974 across Michigan
Score distribution
Grade distribution in Okemos
Counts use all 21 indexable audited Okemos websites. Percentages are withheld below 30 websites.
A
1
1 of 21
B
5
5 of 21
C
7
7 of 21
D
0
0 of 21
F
8
8 of 21
Michigan distribution: A 3% · B 26% · C 31% · D 16% · F 24% (2,974 websites).
Where Okemos dental websites fall short
Per-check rates are withheld for this market: fewer than 30 websites had each check evaluated, which is below the study's reliability floor. The score statistics above still describe the full cohort.
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Okemos market
Common questions
Dental SEO and website questions for Okemos
- How good are dental practice websites in Okemos?
- Across 21 audited Okemos dental practice websites, the median DentalPresence Score is 72 out of 100, and the best 25% of local sites score 80 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- How does dental website quality in Okemos compare with the rest of Michigan?
- Okemos's median score of 72 is 1 point below the Michigan-wide median of 73, based on 2,974 audited websites across Michigan.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Okemos in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Michigan benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Okemos figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.