Dental SEO & Website Benchmarks: Farmington Hills, MI
Live figures from 45 indexable audited Farmington Hills dental practice websites, recomputed as practices are re-audited. Most recent audit September 22, 2026. Methodology dps-37-v1.
75
median score
+2.00 vs Michigan median 73
70.78
average score
Michigan average: 69.82
81
top quartile
the score the best 25% of local websites clear
45
websites audited
of 2,975 across Michigan
Score distribution
Grade distribution in Farmington Hills
Counts use all 45 indexable audited Farmington Hills websites.
A
0.00%
0 of 45
B
35.56%
16 of 45
C
33.33%
15 of 45
D
11.11%
5 of 45
F
20.00%
9 of 45
Michigan distribution: A 3% · B 27% · C 31% · D 16% · F 24% (2,975 websites).
Largest local difference first
Where Farmington Hills dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Farmington Hills websites are omitted.
98%
FAQPage structured data not detected
44 of 45 evaluated Farmington Hills websites — vs 96.24% across Michigan.
93%
Service or treatment structured data not detected
42 of 45 evaluated Farmington Hills websites — vs 95.66% across Michigan.
91%
AggregateRating structured data not detected
41 of 45 evaluated Farmington Hills websites — vs 94.39% across Michigan.
| Check | Farmington Hills rate | Michigan rate | Difference |
|---|---|---|---|
| Emergency-services page not detectedPatient journey | 53.33%24 of 45 evaluated | 68.20%2,029 of 2,975 evaluated | −14.87 pp |
| FAQ page not detectedPatient journey | 64.44%29 of 45 evaluated | 72.03%2,143 of 2,975 evaluated | −7.59 pp |
| Insurance or payment page not detectedPatient journey | 55.56%25 of 45 evaluated | 62.89%1,871 of 2,975 evaluated | −7.33 pp |
| Clear booking action not detectedPatient journey | 48.89%22 of 45 evaluated | 54.32%1,616 of 2,975 evaluated | −5.43 pp |
| Missing canonical tagsWebsite fundamentals | 40.00%18 of 45 evaluated | 35.16%1,046 of 2,975 evaluated | +4.84 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 46.67%21 of 45 evaluated | 51.33%1,527 of 2,975 evaluated | −4.66 pp |
| AggregateRating structured data not detectedStructured data | 91.11%41 of 45 evaluated | 94.39%2,808 of 2,975 evaluated | −3.28 pp |
| Limited useful contentWebsite fundamentals | 37.78%17 of 45 evaluated | 40.74%1,212 of 2,975 evaluated | −2.96 pp |
| Service or treatment structured data not detectedStructured data | 93.33%42 of 45 evaluated | 95.66%2,846 of 2,975 evaluated | −2.33 pp |
| Missing meta descriptionsWebsite fundamentals | 40.00%18 of 45 evaluated | 42.32%1,259 of 2,975 evaluated | −2.32 pp |
| BreadcrumbList structured data not detectedStructured data | 71.11%32 of 45 evaluated | 73.41%2,184 of 2,975 evaluated | −2.30 pp |
| Images missing alternative textWebsite fundamentals | 68.89%31 of 45 evaluated | 66.62%1,982 of 2,975 evaluated | +2.27 pp |
| Unclear H1 structureWebsite fundamentals | 55.56%25 of 45 evaluated | 57.61%1,714 of 2,975 evaluated | −2.05 pp |
| Contact or inquiry form not detectedPatient journey | 71.11%32 of 45 evaluated | 72.84%2,167 of 2,975 evaluated | −1.73 pp |
| Privacy-policy link not detectedPatient journey | 53.33%24 of 45 evaluated | 51.66%1,537 of 2,975 evaluated | +1.67 pp |
| FAQPage structured data not detectedStructured data | 97.78%44 of 45 evaluated | 96.24%2,863 of 2,975 evaluated | +1.54 pp |
| XML sitemap not detectedWebsite fundamentals | 35.56%16 of 45 evaluated | 34.99%1,041 of 2,975 evaluated | +0.57 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Farmington Hills market
Common questions
Dental SEO and website questions for Farmington Hills
- How good are dental practice websites in Farmington Hills?
- Across 45 audited Farmington Hills dental practice websites, the median DentalPresence Score is 75 out of 100, and the best 25% of local sites score 81 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Farmington Hills dental websites most often get wrong?
- The most common gaps detected on audited Farmington Hills dental websites are: “FAQPage structured data not detected” (98% of evaluated sites); “Service or treatment structured data not detected” (93% of evaluated sites); “AggregateRating structured data not detected” (91% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Farmington Hills compare with the rest of Michigan?
- Farmington Hills's median score of 75 is 2 points above the Michigan-wide median of 73, based on 2,975 audited websites across Michigan.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Farmington Hills in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Michigan benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Farmington Hills figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.