Dental SEO & Website Benchmarks: Detroit, MI
Live figures from 60 indexable audited Detroit dental practice websites, recomputed as practices are re-audited. Most recent audit September 21, 2026. Methodology dps-37-v1.
68
median score
−5.00 vs Michigan median 73
65.95
average score
Michigan average: 69.79
73
top quartile
the score the best 25% of local websites clear
60
websites audited
of 2,975 across Michigan
Score distribution
Grade distribution in Detroit
Counts use all 60 indexable audited Detroit websites.
A
0.00%
0 of 60
B
15.00%
9 of 60
C
30.00%
18 of 60
D
28.33%
17 of 60
F
26.67%
16 of 60
Michigan distribution: A 3% · B 26% · C 31% · D 16% · F 24% (2,975 websites).
Largest local difference first
Where Detroit dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Detroit websites are omitted.
100%
Service or treatment structured data not detected
60 of 60 evaluated Detroit websites — vs 95.70% across Michigan.
97%
AggregateRating structured data not detected
58 of 60 evaluated Detroit websites — vs 94.39% across Michigan.
95%
FAQPage structured data not detected
57 of 60 evaluated Detroit websites — vs 96.24% across Michigan.
| Check | Detroit rate | Michigan rate | Difference |
|---|---|---|---|
| Missing meta descriptionsWebsite fundamentals | 56.67%34 of 60 evaluated | 42.35%1,260 of 2,975 evaluated | +14.32 pp |
| FAQ page not detectedPatient journey | 85.00%51 of 60 evaluated | 72.07%2,144 of 2,975 evaluated | +12.93 pp |
| Images missing alternative textWebsite fundamentals | 78.33%47 of 60 evaluated | 66.52%1,979 of 2,975 evaluated | +11.81 pp |
| Clear booking action not detectedPatient journey | 63.33%38 of 60 evaluated | 54.42%1,619 of 2,975 evaluated | +8.91 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 58.33%35 of 60 evaluated | 51.43%1,530 of 2,975 evaluated | +6.90 pp |
| Missing canonical tagsWebsite fundamentals | 41.67%25 of 60 evaluated | 35.26%1,049 of 2,975 evaluated | +6.41 pp |
| Unclear H1 structureWebsite fundamentals | 63.33%38 of 60 evaluated | 57.65%1,715 of 2,975 evaluated | +5.68 pp |
| Emergency-services page not detectedPatient journey | 73.33%44 of 60 evaluated | 68.27%2,031 of 2,975 evaluated | +5.06 pp |
| Privacy-policy link not detectedPatient journey | 56.67%34 of 60 evaluated | 51.76%1,540 of 2,975 evaluated | +4.91 pp |
| BreadcrumbList structured data not detectedStructured data | 78.33%47 of 60 evaluated | 73.45%2,185 of 2,975 evaluated | +4.88 pp |
| Contact or inquiry form not detectedPatient journey | 68.33%41 of 60 evaluated | 72.94%2,170 of 2,975 evaluated | −4.61 pp |
| Service or treatment structured data not detectedStructured data | 100.00%60 of 60 evaluated | 95.70%2,847 of 2,975 evaluated | +4.30 pp |
| Limited useful contentWebsite fundamentals | 38.33%23 of 60 evaluated | 40.81%1,214 of 2,975 evaluated | −2.48 pp |
| AggregateRating structured data not detectedStructured data | 96.67%58 of 60 evaluated | 94.39%2,808 of 2,975 evaluated | +2.28 pp |
| Insurance or payment page not detectedPatient journey | 65.00%39 of 60 evaluated | 62.96%1,873 of 2,975 evaluated | +2.04 pp |
| FAQPage structured data not detectedStructured data | 95.00%57 of 60 evaluated | 96.24%2,863 of 2,975 evaluated | −1.24 pp |
| XML sitemap not detectedWebsite fundamentals | 35.00%21 of 60 evaluated | 35.03%1,042 of 2,975 evaluated | −0.03 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Detroit market
Common questions
Dental SEO and website questions for Detroit
- How good are dental practice websites in Detroit?
- Across 60 audited Detroit dental practice websites, the median DentalPresence Score is 68 out of 100, and the best 25% of local sites score 73 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Detroit dental websites most often get wrong?
- The most common gaps detected on audited Detroit dental websites are: “Service or treatment structured data not detected” (100% of evaluated sites); “AggregateRating structured data not detected” (97% of evaluated sites); “FAQPage structured data not detected” (95% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Detroit compare with the rest of Michigan?
- Detroit's median score of 68 is 5 points below the Michigan-wide median of 73, based on 2,975 audited websites across Michigan.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Detroit in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Michigan benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Detroit figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.