Dental SEO & Website Benchmarks: Boston, MA
Live figures from 126 indexable audited Boston dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
73
median score
−1.00 vs Massachusetts median 74
69.40
average score
Massachusetts average: 70.99
81.75
top quartile
the score the best 25% of local websites clear
126
websites audited
of 2,380 across Massachusetts
Score distribution
Grade distribution in Boston
Counts use all 126 indexable audited Boston websites.
A
4.76%
6 of 126
B
25.40%
32 of 126
C
30.95%
39 of 126
D
14.29%
18 of 126
F
24.60%
31 of 126
Massachusetts distribution: A 4% · B 31% · C 28% · D 15% · F 21% (2,380 websites).
Largest local difference first
Where Boston dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Boston websites are omitted.
93%
FAQPage structured data not detected
117 of 126 evaluated Boston websites — vs 95.46% across Massachusetts.
93%
AggregateRating structured data not detected
117 of 126 evaluated Boston websites — vs 93.36% across Massachusetts.
90%
Service or treatment structured data not detected
114 of 126 evaluated Boston websites — vs 94.24% across Massachusetts.
| Check | Boston rate | Massachusetts rate | Difference |
|---|---|---|---|
| Contact or inquiry form not detectedPatient journey | 56.35%71 of 126 evaluated | 65.80%1,566 of 2,380 evaluated | −9.45 pp |
| Unclear H1 structureWebsite fundamentals | 65.87%83 of 126 evaluated | 57.61%1,371 of 2,380 evaluated | +8.26 pp |
| Missing canonical tagsWebsite fundamentals | 42.06%53 of 126 evaluated | 34.75%827 of 2,380 evaluated | +7.31 pp |
| Service or treatment structured data not detectedStructured data | 90.48%114 of 126 evaluated | 94.24%2,243 of 2,380 evaluated | −3.76 pp |
| Limited useful contentWebsite fundamentals | 42.86%54 of 126 evaluated | 39.50%940 of 2,380 evaluated | +3.36 pp |
| Missing meta descriptionsWebsite fundamentals | 37.30%47 of 126 evaluated | 40.46%963 of 2,380 evaluated | −3.16 pp |
| Insurance or payment page not detectedPatient journey | 61.90%78 of 126 evaluated | 59.16%1,408 of 2,380 evaluated | +2.74 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 50.00%63 of 126 evaluated | 47.35%1,127 of 2,380 evaluated | +2.65 pp |
| FAQPage structured data not detectedStructured data | 92.86%117 of 126 evaluated | 95.46%2,272 of 2,380 evaluated | −2.60 pp |
| BreadcrumbList structured data not detectedStructured data | 74.60%94 of 126 evaluated | 72.44%1,724 of 2,380 evaluated | +2.16 pp |
| XML sitemap not detectedWebsite fundamentals | 34.13%43 of 126 evaluated | 32.23%767 of 2,380 evaluated | +1.90 pp |
| Images missing alternative textWebsite fundamentals | 69.05%87 of 126 evaluated | 67.52%1,607 of 2,380 evaluated | +1.53 pp |
| Emergency-services page not detectedPatient journey | 65.08%82 of 126 evaluated | 63.74%1,517 of 2,380 evaluated | +1.34 pp |
| Clear booking action not detectedPatient journey | 48.41%61 of 126 evaluated | 47.18%1,123 of 2,380 evaluated | +1.23 pp |
| AggregateRating structured data not detectedStructured data | 92.86%117 of 126 evaluated | 93.36%2,222 of 2,380 evaluated | −0.50 pp |
| Privacy-policy link not detectedPatient journey | 49.21%62 of 126 evaluated | 49.71%1,183 of 2,380 evaluated | −0.50 pp |
| FAQ page not detectedPatient journey | 68.25%86 of 126 evaluated | 68.66%1,634 of 2,380 evaluated | −0.41 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Boston market
Common questions
Dental SEO and website questions for Boston
- How good are dental practice websites in Boston?
- Across 126 audited Boston dental practice websites, the median DentalPresence Score is 73 out of 100, and the best 25% of local sites score 81.75 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Boston dental websites most often get wrong?
- The most common gaps detected on audited Boston dental websites are: “FAQPage structured data not detected” (93% of evaluated sites); “AggregateRating structured data not detected” (93% of evaluated sites); “Service or treatment structured data not detected” (90% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Boston compare with the rest of Massachusetts?
- Boston's median score of 73 is 1 point below the Massachusetts-wide median of 74, based on 2,380 audited websites across Massachusetts.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Boston in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Massachusetts benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Boston figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.