Dental SEO & Website Benchmarks: Rockville, MD
Live figures from 107 indexable audited Rockville dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
75
median score
+1.00 vs Maryland median 74
72.02
average score
Maryland average: 71.25
83
top quartile
the score the best 25% of local websites clear
107
websites audited
of 1,879 across Maryland
Score distribution
Grade distribution in Rockville
Counts use all 107 indexable audited Rockville websites.
A
5.61%
6 of 107
B
29.91%
32 of 107
C
32.71%
35 of 107
D
13.08%
14 of 107
F
18.69%
20 of 107
Maryland distribution: A 4% · B 28% · C 34% · D 13% · F 20% (1,879 websites).
Largest local difference first
Where Rockville dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Rockville websites are omitted.
98%
FAQPage structured data not detected
105 of 107 evaluated Rockville websites — vs 96.59% across Maryland.
93%
AggregateRating structured data not detected
99 of 107 evaluated Rockville websites — vs 93.72% across Maryland.
93%
Service or treatment structured data not detected
99 of 107 evaluated Rockville websites — vs 93.13% across Maryland.
| Check | Rockville rate | Maryland rate | Difference |
|---|---|---|---|
| XML sitemap not detectedWebsite fundamentals | 22.43%24 of 107 evaluated | 31.51%592 of 1,879 evaluated | −9.08 pp |
| Contact or inquiry form not detectedPatient journey | 62.62%67 of 107 evaluated | 70.57%1,326 of 1,879 evaluated | −7.95 pp |
| Insurance or payment page not detectedPatient journey | 62.62%67 of 107 evaluated | 55.72%1,047 of 1,879 evaluated | +6.90 pp |
| Limited useful contentWebsite fundamentals | 33.64%36 of 107 evaluated | 39.86%749 of 1,879 evaluated | −6.22 pp |
| FAQ page not detectedPatient journey | 71.96%77 of 107 evaluated | 66.63%1,252 of 1,879 evaluated | +5.33 pp |
| Emergency-services page not detectedPatient journey | 56.07%60 of 107 evaluated | 60.78%1,142 of 1,879 evaluated | −4.71 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 43.93%47 of 107 evaluated | 47.26%888 of 1,879 evaluated | −3.33 pp |
| BreadcrumbList structured data not detectedStructured data | 73.83%79 of 107 evaluated | 71.10%1,336 of 1,879 evaluated | +2.73 pp |
| Missing canonical tagsWebsite fundamentals | 38.32%41 of 107 evaluated | 36.30%682 of 1,879 evaluated | +2.02 pp |
| Images missing alternative textWebsite fundamentals | 72.90%78 of 107 evaluated | 71.15%1,337 of 1,879 evaluated | +1.75 pp |
| FAQPage structured data not detectedStructured data | 98.13%105 of 107 evaluated | 96.59%1,815 of 1,879 evaluated | +1.54 pp |
| AggregateRating structured data not detectedStructured data | 92.52%99 of 107 evaluated | 93.72%1,761 of 1,879 evaluated | −1.20 pp |
| Clear booking action not detectedPatient journey | 44.86%48 of 107 evaluated | 45.50%855 of 1,879 evaluated | −0.64 pp |
| Service or treatment structured data not detectedStructured data | 92.52%99 of 107 evaluated | 93.13%1,750 of 1,879 evaluated | −0.61 pp |
| Privacy-policy link not detectedPatient journey | 48.60%52 of 107 evaluated | 49.02%921 of 1,879 evaluated | −0.42 pp |
| Missing meta descriptionsWebsite fundamentals | 39.25%42 of 107 evaluated | 38.90%731 of 1,879 evaluated | +0.35 pp |
| Unclear H1 structureWebsite fundamentals | 57.94%62 of 107 evaluated | 58.01%1,090 of 1,879 evaluated | −0.07 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Rockville market
Common questions
Dental SEO and website questions for Rockville
- How good are dental practice websites in Rockville?
- Across 107 audited Rockville dental practice websites, the median DentalPresence Score is 75 out of 100, and the best 25% of local sites score 83 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Rockville dental websites most often get wrong?
- The most common gaps detected on audited Rockville dental websites are: “FAQPage structured data not detected” (98% of evaluated sites); “AggregateRating structured data not detected” (93% of evaluated sites); “Service or treatment structured data not detected” (93% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Rockville compare with the rest of Maryland?
- Rockville's median score of 75 is 1 point above the Maryland-wide median of 74, based on 1,879 audited websites across Maryland.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Rockville in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Maryland benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Rockville figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.