Dental SEO & Website Benchmarks: Baton Rouge, LA
Live figures from 123 indexable audited Baton Rouge dental practice websites, recomputed as practices are re-audited. Most recent audit September 20, 2026. Methodology dps-37-v1.
75
median score
+2.00 vs Louisiana median 73
71.57
average score
Louisiana average: 70.46
82
top quartile
the score the best 25% of local websites clear
123
websites audited
of 999 across Louisiana
Score distribution
Grade distribution in Baton Rouge
Counts use all 123 indexable audited Baton Rouge websites.
A
5.69%
7 of 123
B
31.71%
39 of 123
C
34.15%
42 of 123
D
6.50%
8 of 123
F
21.95%
27 of 123
Louisiana distribution: A 4% · B 28% · C 30% · D 16% · F 23% (999 websites).
Largest local difference first
Where Baton Rouge dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Baton Rouge websites are omitted.
94%
FAQPage structured data not detected
116 of 123 evaluated Baton Rouge websites — vs 97.00% across Louisiana.
94%
Service or treatment structured data not detected
115 of 123 evaluated Baton Rouge websites — vs 94.69% across Louisiana.
89%
AggregateRating structured data not detected
109 of 123 evaluated Baton Rouge websites — vs 91.89% across Louisiana.
| Check | Baton Rouge rate | Louisiana rate | Difference |
|---|---|---|---|
| Limited useful contentWebsite fundamentals | 31.71%39 of 123 evaluated | 39.14%391 of 999 evaluated | −7.43 pp |
| Missing canonical tagsWebsite fundamentals | 28.46%35 of 123 evaluated | 34.73%347 of 999 evaluated | −6.27 pp |
| Insurance or payment page not detectedPatient journey | 57.72%71 of 123 evaluated | 63.76%637 of 999 evaluated | −6.04 pp |
| Images missing alternative textWebsite fundamentals | 65.04%80 of 123 evaluated | 69.97%699 of 999 evaluated | −4.93 pp |
| Unclear H1 structureWebsite fundamentals | 47.97%59 of 123 evaluated | 52.25%522 of 999 evaluated | −4.28 pp |
| AggregateRating structured data not detectedStructured data | 88.62%109 of 123 evaluated | 91.89%918 of 999 evaluated | −3.27 pp |
| FAQPage structured data not detectedStructured data | 94.31%116 of 123 evaluated | 97.00%969 of 999 evaluated | −2.69 pp |
| Contact or inquiry form not detectedPatient journey | 69.92%86 of 123 evaluated | 71.77%717 of 999 evaluated | −1.85 pp |
| Service or treatment structured data not detectedStructured data | 93.50%115 of 123 evaluated | 94.69%946 of 999 evaluated | −1.19 pp |
| Emergency-services page not detectedPatient journey | 69.92%86 of 123 evaluated | 68.87%688 of 999 evaluated | +1.05 pp |
| Clear booking action not detectedPatient journey | 52.85%65 of 123 evaluated | 53.85%538 of 999 evaluated | −1.00 pp |
| BreadcrumbList structured data not detectedStructured data | 72.36%89 of 123 evaluated | 71.57%715 of 999 evaluated | +0.79 pp |
| Privacy-policy link not detectedPatient journey | 49.59%61 of 123 evaluated | 50.35%503 of 999 evaluated | −0.76 pp |
| Missing meta descriptionsWebsite fundamentals | 40.65%50 of 123 evaluated | 41.14%411 of 999 evaluated | −0.49 pp |
| XML sitemap not detectedWebsite fundamentals | 32.52%40 of 123 evaluated | 32.23%322 of 999 evaluated | +0.29 pp |
| FAQ page not detectedPatient journey | 69.92%86 of 123 evaluated | 69.67%696 of 999 evaluated | +0.25 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 50.41%62 of 123 evaluated | 50.45%504 of 999 evaluated | −0.04 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Baton Rouge market
Common questions
Dental SEO and website questions for Baton Rouge
- How good are dental practice websites in Baton Rouge?
- Across 123 audited Baton Rouge dental practice websites, the median DentalPresence Score is 75 out of 100, and the best 25% of local sites score 82 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Baton Rouge dental websites most often get wrong?
- The most common gaps detected on audited Baton Rouge dental websites are: “FAQPage structured data not detected” (94% of evaluated sites); “Service or treatment structured data not detected” (94% of evaluated sites); “AggregateRating structured data not detected” (89% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Baton Rouge compare with the rest of Louisiana?
- Baton Rouge's median score of 75 is 2 points above the Louisiana-wide median of 73, based on 999 audited websites across Louisiana.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Baton Rouge in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Louisiana benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Baton Rouge figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.