Dental SEO & Website Benchmarks: Louisville, KY
Live figures from 231 indexable audited Louisville dental practice websites, recomputed as practices are re-audited. Most recent audit September 20, 2026. Methodology dps-37-v1.
71
median score
−1.00 vs Kentucky median 72
68.70
average score
Kentucky average: 69.49
81
top quartile
the score the best 25% of local websites clear
231
websites audited
of 979 across Kentucky
Score distribution
Grade distribution in Louisville
Counts use all 231 indexable audited Louisville websites.
A
3.46%
8 of 231
B
23.81%
55 of 231
C
28.14%
65 of 231
D
18.18%
42 of 231
F
26.41%
61 of 231
Kentucky distribution: A 3% · B 24% · C 32% · D 19% · F 22% (979 websites).
Largest local difference first
Where Louisville dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Louisville websites are omitted.
94%
FAQPage structured data not detected
217 of 231 evaluated Louisville websites — vs 95.10% across Kentucky.
93%
AggregateRating structured data not detected
214 of 231 evaluated Louisville websites — vs 94.28% across Kentucky.
90%
Service or treatment structured data not detected
208 of 231 evaluated Louisville websites — vs 90.91% across Kentucky.
| Check | Louisville rate | Kentucky rate | Difference |
|---|---|---|---|
| Missing meta descriptionsWebsite fundamentals | 48.92%113 of 231 evaluated | 42.39%415 of 979 evaluated | +6.53 pp |
| Privacy-policy link not detectedPatient journey | 50.65%117 of 231 evaluated | 46.07%451 of 979 evaluated | +4.58 pp |
| Images missing alternative textWebsite fundamentals | 67.10%155 of 231 evaluated | 71.60%701 of 979 evaluated | −4.50 pp |
| Missing canonical tagsWebsite fundamentals | 38.96%90 of 231 evaluated | 36.06%353 of 979 evaluated | +2.90 pp |
| Unclear H1 structureWebsite fundamentals | 58.87%136 of 231 evaluated | 61.49%602 of 979 evaluated | −2.62 pp |
| Emergency-services page not detectedPatient journey | 73.16%169 of 231 evaluated | 75.49%739 of 979 evaluated | −2.33 pp |
| FAQ page not detectedPatient journey | 67.97%157 of 231 evaluated | 70.07%686 of 979 evaluated | −2.10 pp |
| BreadcrumbList structured data not detectedStructured data | 64.94%150 of 231 evaluated | 67.01%656 of 979 evaluated | −2.07 pp |
| Clear booking action not detectedPatient journey | 58.44%135 of 231 evaluated | 60.47%592 of 979 evaluated | −2.03 pp |
| AggregateRating structured data not detectedStructured data | 92.64%214 of 231 evaluated | 94.28%923 of 979 evaluated | −1.64 pp |
| Limited useful contentWebsite fundamentals | 45.02%104 of 231 evaluated | 43.72%428 of 979 evaluated | +1.30 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 52.81%122 of 231 evaluated | 51.58%505 of 979 evaluated | +1.23 pp |
| FAQPage structured data not detectedStructured data | 93.94%217 of 231 evaluated | 95.10%931 of 979 evaluated | −1.16 pp |
| XML sitemap not detectedWebsite fundamentals | 36.36%84 of 231 evaluated | 35.34%346 of 979 evaluated | +1.02 pp |
| Service or treatment structured data not detectedStructured data | 90.04%208 of 231 evaluated | 90.91%890 of 979 evaluated | −0.87 pp |
| Contact or inquiry form not detectedPatient journey | 75.32%174 of 231 evaluated | 76.10%745 of 979 evaluated | −0.78 pp |
| Insurance or payment page not detectedPatient journey | 66.23%153 of 231 evaluated | 66.19%648 of 979 evaluated | +0.04 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Louisville market
Common questions
Dental SEO and website questions for Louisville
- How good are dental practice websites in Louisville?
- Across 231 audited Louisville dental practice websites, the median DentalPresence Score is 71 out of 100, and the best 25% of local sites score 81 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Louisville dental websites most often get wrong?
- The most common gaps detected on audited Louisville dental websites are: “FAQPage structured data not detected” (94% of evaluated sites); “AggregateRating structured data not detected” (93% of evaluated sites); “Service or treatment structured data not detected” (90% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Louisville compare with the rest of Kentucky?
- Louisville's median score of 71 is 1 point below the Kentucky-wide median of 72, based on 979 audited websites across Kentucky.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Louisville in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Kentucky benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Louisville figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.