Dental SEO & Website Benchmarks: Lexington, KY
Live figures from 113 indexable audited Lexington dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
76
median score
+4.00 vs Kentucky median 72
70.72
average score
Kentucky average: 69.53
81
top quartile
the score the best 25% of local websites clear
113
websites audited
of 979 across Kentucky
Score distribution
Grade distribution in Lexington
Counts use all 113 indexable audited Lexington websites.
A
2.65%
3 of 113
B
31.86%
36 of 113
C
29.20%
33 of 113
D
13.27%
15 of 113
F
23.01%
26 of 113
Kentucky distribution: A 3% · B 24% · C 32% · D 19% · F 22% (979 websites).
Largest local difference first
Where Lexington dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Lexington websites are omitted.
91%
FAQPage structured data not detected
103 of 113 evaluated Lexington websites — vs 95.10% across Kentucky.
90%
AggregateRating structured data not detected
102 of 113 evaluated Lexington websites — vs 94.28% across Kentucky.
83%
Service or treatment structured data not detected
94 of 113 evaluated Lexington websites — vs 90.81% across Kentucky.
| Check | Lexington rate | Kentucky rate | Difference |
|---|---|---|---|
| Privacy-policy link not detectedPatient journey | 37.17%42 of 113 evaluated | 45.97%450 of 979 evaluated | −8.80 pp |
| Missing canonical tagsWebsite fundamentals | 27.43%31 of 113 evaluated | 35.96%352 of 979 evaluated | −8.53 pp |
| Service or treatment structured data not detectedStructured data | 83.19%94 of 113 evaluated | 90.81%889 of 979 evaluated | −7.62 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 46.02%52 of 113 evaluated | 51.48%504 of 979 evaluated | −5.46 pp |
| XML sitemap not detectedWebsite fundamentals | 40.71%46 of 113 evaluated | 35.34%346 of 979 evaluated | +5.37 pp |
| Unclear H1 structureWebsite fundamentals | 66.37%75 of 113 evaluated | 61.39%601 of 979 evaluated | +4.98 pp |
| Emergency-services page not detectedPatient journey | 79.65%90 of 113 evaluated | 75.38%738 of 979 evaluated | +4.27 pp |
| AggregateRating structured data not detectedStructured data | 90.27%102 of 113 evaluated | 94.28%923 of 979 evaluated | −4.01 pp |
| FAQPage structured data not detectedStructured data | 91.15%103 of 113 evaluated | 95.10%931 of 979 evaluated | −3.95 pp |
| Limited useful contentWebsite fundamentals | 39.82%45 of 113 evaluated | 43.62%427 of 979 evaluated | −3.80 pp |
| Contact or inquiry form not detectedPatient journey | 79.65%90 of 113 evaluated | 76.10%745 of 979 evaluated | +3.55 pp |
| Missing meta descriptionsWebsite fundamentals | 38.94%44 of 113 evaluated | 42.29%414 of 979 evaluated | −3.35 pp |
| FAQ page not detectedPatient journey | 71.68%81 of 113 evaluated | 70.07%686 of 979 evaluated | +1.61 pp |
| Insurance or payment page not detectedPatient journey | 64.60%73 of 113 evaluated | 66.19%648 of 979 evaluated | −1.59 pp |
| BreadcrumbList structured data not detectedStructured data | 65.49%74 of 113 evaluated | 66.91%655 of 979 evaluated | −1.42 pp |
| Clear booking action not detectedPatient journey | 61.06%69 of 113 evaluated | 60.37%591 of 979 evaluated | +0.69 pp |
| Images missing alternative textWebsite fundamentals | 71.68%81 of 113 evaluated | 71.60%701 of 979 evaluated | +0.08 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Lexington market
Common questions
Dental SEO and website questions for Lexington
- How good are dental practice websites in Lexington?
- Across 113 audited Lexington dental practice websites, the median DentalPresence Score is 76 out of 100, and the best 25% of local sites score 81 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Lexington dental websites most often get wrong?
- The most common gaps detected on audited Lexington dental websites are: “FAQPage structured data not detected” (91% of evaluated sites); “AggregateRating structured data not detected” (90% of evaluated sites); “Service or treatment structured data not detected” (83% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Lexington compare with the rest of Kentucky?
- Lexington's median score of 76 is 4 points above the Kentucky-wide median of 72, based on 979 audited websites across Kentucky.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Lexington in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Kentucky benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Lexington figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.