Dental SEO & Website Benchmarks: Wichita, KS
Live figures from 108 indexable audited Wichita dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
75.50
median score
+1.50 vs Kansas median 74
72.71
average score
Kansas average: 70.90
84
top quartile
the score the best 25% of local websites clear
108
websites audited
of 785 across Kansas
Score distribution
Grade distribution in Wichita
Counts use all 108 indexable audited Wichita websites.
A
5.56%
6 of 108
B
35.19%
38 of 108
C
26.85%
29 of 108
D
15.74%
17 of 108
F
16.67%
18 of 108
Kansas distribution: A 3% · B 30% · C 29% · D 18% · F 20% (785 websites).
Largest local difference first
Where Wichita dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Wichita websites are omitted.
98%
Service or treatment structured data not detected
106 of 108 evaluated Wichita websites — vs 95.92% across Kansas.
94%
FAQPage structured data not detected
101 of 108 evaluated Wichita websites — vs 96.82% across Kansas.
90%
AggregateRating structured data not detected
97 of 108 evaluated Wichita websites — vs 94.78% across Kansas.
| Check | Wichita rate | Kansas rate | Difference |
|---|---|---|---|
| BreadcrumbList structured data not detectedStructured data | 56.48%61 of 108 evaluated | 69.43%545 of 785 evaluated | −12.95 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 37.96%41 of 108 evaluated | 49.17%386 of 785 evaluated | −11.21 pp |
| Privacy-policy link not detectedPatient journey | 44.44%48 of 108 evaluated | 51.21%402 of 785 evaluated | −6.77 pp |
| Missing meta descriptionsWebsite fundamentals | 49.07%53 of 108 evaluated | 43.18%339 of 785 evaluated | +5.89 pp |
| AggregateRating structured data not detectedStructured data | 89.81%97 of 108 evaluated | 94.78%744 of 785 evaluated | −4.97 pp |
| Unclear H1 structureWebsite fundamentals | 52.78%57 of 108 evaluated | 57.20%449 of 785 evaluated | −4.42 pp |
| XML sitemap not detectedWebsite fundamentals | 33.33%36 of 108 evaluated | 29.68%233 of 785 evaluated | +3.65 pp |
| Contact or inquiry form not detectedPatient journey | 70.37%76 of 108 evaluated | 74.01%581 of 785 evaluated | −3.64 pp |
| FAQPage structured data not detectedStructured data | 93.52%101 of 108 evaluated | 96.82%760 of 785 evaluated | −3.30 pp |
| Missing canonical tagsWebsite fundamentals | 29.63%32 of 108 evaluated | 32.87%258 of 785 evaluated | −3.24 pp |
| Emergency-services page not detectedPatient journey | 65.74%71 of 108 evaluated | 68.54%538 of 785 evaluated | −2.80 pp |
| Service or treatment structured data not detectedStructured data | 98.15%106 of 108 evaluated | 95.92%753 of 785 evaluated | +2.23 pp |
| Images missing alternative textWebsite fundamentals | 66.67%72 of 108 evaluated | 68.03%534 of 785 evaluated | −1.36 pp |
| FAQ page not detectedPatient journey | 67.59%73 of 108 evaluated | 66.24%520 of 785 evaluated | +1.35 pp |
| Limited useful contentWebsite fundamentals | 39.81%43 of 108 evaluated | 40.51%318 of 785 evaluated | −0.70 pp |
| Insurance or payment page not detectedPatient journey | 53.70%58 of 108 evaluated | 53.12%417 of 785 evaluated | +0.58 pp |
| Clear booking action not detectedPatient journey | 51.85%56 of 108 evaluated | 52.23%410 of 785 evaluated | −0.38 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Wichita market
Common questions
Dental SEO and website questions for Wichita
- How good are dental practice websites in Wichita?
- Across 108 audited Wichita dental practice websites, the median DentalPresence Score is 75.50 out of 100, and the best 25% of local sites score 84 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Wichita dental websites most often get wrong?
- The most common gaps detected on audited Wichita dental websites are: “Service or treatment structured data not detected” (98% of evaluated sites); “FAQPage structured data not detected” (94% of evaluated sites); “AggregateRating structured data not detected” (90% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Wichita compare with the rest of Kansas?
- Wichita's median score of 75.50 is 1.5 points above the Kansas-wide median of 74, based on 785 audited websites across Kansas.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Wichita in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Kansas benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Wichita figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.