Dental SEO & Website Benchmarks: Overland Park, KS
Live figures from 92 indexable audited Overland Park dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
74
median score
0 vs Kansas median 74
72.37
average score
Kansas average: 70.90
85
top quartile
the score the best 25% of local websites clear
92
websites audited
of 785 across Kansas
Score distribution
Grade distribution in Overland Park
Counts use all 92 indexable audited Overland Park websites.
A
4.35%
4 of 92
B
34.78%
32 of 92
C
27.17%
25 of 92
D
15.22%
14 of 92
F
18.48%
17 of 92
Kansas distribution: A 3% · B 30% · C 29% · D 18% · F 20% (785 websites).
Largest local difference first
Where Overland Park dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Overland Park websites are omitted.
96%
FAQPage structured data not detected
88 of 92 evaluated Overland Park websites — vs 96.82% across Kansas.
89%
AggregateRating structured data not detected
82 of 92 evaluated Overland Park websites — vs 94.78% across Kansas.
88%
Service or treatment structured data not detected
81 of 92 evaluated Overland Park websites — vs 95.92% across Kansas.
| Check | Overland Park rate | Kansas rate | Difference |
|---|---|---|---|
| Missing meta descriptionsWebsite fundamentals | 31.52%29 of 92 evaluated | 43.18%339 of 785 evaluated | −11.66 pp |
| Limited useful contentWebsite fundamentals | 32.61%30 of 92 evaluated | 40.51%318 of 785 evaluated | −7.90 pp |
| Service or treatment structured data not detectedStructured data | 88.04%81 of 92 evaluated | 95.92%753 of 785 evaluated | −7.88 pp |
| Privacy-policy link not detectedPatient journey | 44.57%41 of 92 evaluated | 51.21%402 of 785 evaluated | −6.64 pp |
| Contact or inquiry form not detectedPatient journey | 67.39%62 of 92 evaluated | 74.01%581 of 785 evaluated | −6.62 pp |
| Insurance or payment page not detectedPatient journey | 46.74%43 of 92 evaluated | 53.12%417 of 785 evaluated | −6.38 pp |
| AggregateRating structured data not detectedStructured data | 89.13%82 of 92 evaluated | 94.78%744 of 785 evaluated | −5.65 pp |
| BreadcrumbList structured data not detectedStructured data | 64.13%59 of 92 evaluated | 69.43%545 of 785 evaluated | −5.30 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 44.57%41 of 92 evaluated | 49.17%386 of 785 evaluated | −4.60 pp |
| Unclear H1 structureWebsite fundamentals | 53.26%49 of 92 evaluated | 57.20%449 of 785 evaluated | −3.94 pp |
| Images missing alternative textWebsite fundamentals | 64.13%59 of 92 evaluated | 68.03%534 of 785 evaluated | −3.90 pp |
| Clear booking action not detectedPatient journey | 55.43%51 of 92 evaluated | 52.23%410 of 785 evaluated | +3.20 pp |
| FAQPage structured data not detectedStructured data | 95.65%88 of 92 evaluated | 96.82%760 of 785 evaluated | −1.17 pp |
| FAQ page not detectedPatient journey | 67.39%62 of 92 evaluated | 66.24%520 of 785 evaluated | +1.15 pp |
| Emergency-services page not detectedPatient journey | 67.39%62 of 92 evaluated | 68.54%538 of 785 evaluated | −1.15 pp |
| Missing canonical tagsWebsite fundamentals | 33.70%31 of 92 evaluated | 32.87%258 of 785 evaluated | +0.83 pp |
| XML sitemap not detectedWebsite fundamentals | 29.35%27 of 92 evaluated | 29.68%233 of 785 evaluated | −0.33 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Overland Park market
Common questions
Dental SEO and website questions for Overland Park
- How good are dental practice websites in Overland Park?
- Across 92 audited Overland Park dental practice websites, the median DentalPresence Score is 74 out of 100, and the best 25% of local sites score 85 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Overland Park dental websites most often get wrong?
- The most common gaps detected on audited Overland Park dental websites are: “FAQPage structured data not detected” (96% of evaluated sites); “AggregateRating structured data not detected” (89% of evaluated sites); “Service or treatment structured data not detected” (88% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Overland Park compare with the rest of Kansas?
- Overland Park's median score of 74 is equal to the Kansas-wide median of 74, based on 785 audited websites across Kansas.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Overland Park in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Kansas benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Overland Park figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.