Dental SEO & Website Benchmarks: Pocatello, ID
Live figures from 34 indexable audited Pocatello dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
75
median score
+1.00 vs Idaho median 74
69.24
average score
Idaho average: 70.88
84
top quartile
the score the best 25% of local websites clear
34
websites audited
of 654 across Idaho
Score distribution
Grade distribution in Pocatello
Counts use all 34 indexable audited Pocatello websites.
A
0.00%
0 of 34
B
41.18%
14 of 34
C
20.59%
7 of 34
D
5.88%
2 of 34
F
32.35%
11 of 34
Idaho distribution: A 4% · B 34% · C 25% · D 16% · F 22% (654 websites).
Largest local difference first
Where Pocatello dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Pocatello websites are omitted.
94%
Service or treatment structured data not detected
32 of 34 evaluated Pocatello websites — vs 94.19% across Idaho.
91%
FAQPage structured data not detected
31 of 34 evaluated Pocatello websites — vs 96.02% across Idaho.
91%
AggregateRating structured data not detected
31 of 34 evaluated Pocatello websites — vs 90.83% across Idaho.
| Check | Pocatello rate | Idaho rate | Difference |
|---|---|---|---|
| Missing meta descriptionsWebsite fundamentals | 61.76%21 of 34 evaluated | 41.44%271 of 654 evaluated | +20.32 pp |
| Images missing alternative textWebsite fundamentals | 52.94%18 of 34 evaluated | 70.95%464 of 654 evaluated | −18.01 pp |
| XML sitemap not detectedWebsite fundamentals | 50.00%17 of 34 evaluated | 33.79%221 of 654 evaluated | +16.21 pp |
| Missing canonical tagsWebsite fundamentals | 44.12%15 of 34 evaluated | 33.94%222 of 654 evaluated | +10.18 pp |
| Unclear H1 structureWebsite fundamentals | 67.65%23 of 34 evaluated | 59.94%392 of 654 evaluated | +7.71 pp |
| BreadcrumbList structured data not detectedStructured data | 79.41%27 of 34 evaluated | 72.02%471 of 654 evaluated | +7.39 pp |
| Privacy-policy link not detectedPatient journey | 47.06%16 of 34 evaluated | 54.28%355 of 654 evaluated | −7.22 pp |
| Clear booking action not detectedPatient journey | 44.12%15 of 34 evaluated | 51.07%334 of 654 evaluated | −6.95 pp |
| Limited useful contentWebsite fundamentals | 47.06%16 of 34 evaluated | 41.28%270 of 654 evaluated | +5.78 pp |
| FAQPage structured data not detectedStructured data | 91.18%31 of 34 evaluated | 96.02%628 of 654 evaluated | −4.84 pp |
| Contact or inquiry form not detectedPatient journey | 76.47%26 of 34 evaluated | 72.17%472 of 654 evaluated | +4.30 pp |
| FAQ page not detectedPatient journey | 67.65%23 of 34 evaluated | 70.95%464 of 654 evaluated | −3.30 pp |
| Emergency-services page not detectedPatient journey | 67.65%23 of 34 evaluated | 64.68%423 of 654 evaluated | +2.97 pp |
| Insurance or payment page not detectedPatient journey | 58.82%20 of 34 evaluated | 57.65%377 of 654 evaluated | +1.17 pp |
| AggregateRating structured data not detectedStructured data | 91.18%31 of 34 evaluated | 90.83%594 of 654 evaluated | +0.35 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 47.06%16 of 34 evaluated | 46.79%306 of 654 evaluated | +0.27 pp |
| Service or treatment structured data not detectedStructured data | 94.12%32 of 34 evaluated | 94.19%616 of 654 evaluated | −0.07 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Pocatello market
Common questions
Dental SEO and website questions for Pocatello
- How good are dental practice websites in Pocatello?
- Across 34 audited Pocatello dental practice websites, the median DentalPresence Score is 75 out of 100, and the best 25% of local sites score 84 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Pocatello dental websites most often get wrong?
- The most common gaps detected on audited Pocatello dental websites are: “Service or treatment structured data not detected” (94% of evaluated sites); “FAQPage structured data not detected” (91% of evaluated sites); “AggregateRating structured data not detected” (91% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Pocatello compare with the rest of Idaho?
- Pocatello's median score of 75 is 1 point above the Idaho-wide median of 74, based on 654 audited websites across Idaho.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Pocatello in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Idaho benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Pocatello figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.