Dental SEO & Website Benchmarks: Boise, ID
Live figures from 122 indexable audited Boise dental practice websites, recomputed as practices are re-audited. Most recent audit September 20, 2026. Methodology dps-37-v1.
74
median score
0 vs Idaho median 74
70.07
average score
Idaho average: 70.85
85
top quartile
the score the best 25% of local websites clear
122
websites audited
of 654 across Idaho
Score distribution
Grade distribution in Boise
Counts use all 122 indexable audited Boise websites.
A
6.56%
8 of 122
B
32.79%
40 of 122
C
21.31%
26 of 122
D
12.30%
15 of 122
F
27.05%
33 of 122
Idaho distribution: A 4% · B 33% · C 25% · D 16% · F 22% (654 websites).
Largest local difference first
Where Boise dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Boise websites are omitted.
94%
FAQPage structured data not detected
115 of 122 evaluated Boise websites — vs 96.02% across Idaho.
90%
Service or treatment structured data not detected
110 of 122 evaluated Boise websites — vs 94.19% across Idaho.
90%
AggregateRating structured data not detected
110 of 122 evaluated Boise websites — vs 90.83% across Idaho.
| Check | Boise rate | Idaho rate | Difference |
|---|---|---|---|
| Missing canonical tagsWebsite fundamentals | 42.62%52 of 122 evaluated | 34.10%223 of 654 evaluated | +8.52 pp |
| Service or treatment structured data not detectedStructured data | 90.16%110 of 122 evaluated | 94.19%616 of 654 evaluated | −4.03 pp |
| Unclear H1 structureWebsite fundamentals | 63.93%78 of 122 evaluated | 60.09%393 of 654 evaluated | +3.84 pp |
| Privacy-policy link not detectedPatient journey | 58.20%71 of 122 evaluated | 54.43%356 of 654 evaluated | +3.77 pp |
| XML sitemap not detectedWebsite fundamentals | 37.70%46 of 122 evaluated | 33.94%222 of 654 evaluated | +3.76 pp |
| FAQ page not detectedPatient journey | 67.21%82 of 122 evaluated | 70.95%464 of 654 evaluated | −3.74 pp |
| Insurance or payment page not detectedPatient journey | 54.10%66 of 122 evaluated | 57.65%377 of 654 evaluated | −3.55 pp |
| Limited useful contentWebsite fundamentals | 44.26%54 of 122 evaluated | 41.44%271 of 654 evaluated | +2.82 pp |
| Contact or inquiry form not detectedPatient journey | 70.49%86 of 122 evaluated | 72.32%473 of 654 evaluated | −1.83 pp |
| FAQPage structured data not detectedStructured data | 94.26%115 of 122 evaluated | 96.02%628 of 654 evaluated | −1.76 pp |
| Emergency-services page not detectedPatient journey | 66.39%81 of 122 evaluated | 64.68%423 of 654 evaluated | +1.71 pp |
| Missing meta descriptionsWebsite fundamentals | 40.16%49 of 122 evaluated | 41.44%271 of 654 evaluated | −1.28 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 45.90%56 of 122 evaluated | 46.94%307 of 654 evaluated | −1.04 pp |
| BreadcrumbList structured data not detectedStructured data | 71.31%87 of 122 evaluated | 72.02%471 of 654 evaluated | −0.71 pp |
| AggregateRating structured data not detectedStructured data | 90.16%110 of 122 evaluated | 90.83%594 of 654 evaluated | −0.67 pp |
| Images missing alternative textWebsite fundamentals | 70.49%86 of 122 evaluated | 70.80%463 of 654 evaluated | −0.31 pp |
| Clear booking action not detectedPatient journey | 50.82%62 of 122 evaluated | 51.07%334 of 654 evaluated | −0.25 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Boise market
Common questions
Dental SEO and website questions for Boise
- How good are dental practice websites in Boise?
- Across 122 audited Boise dental practice websites, the median DentalPresence Score is 74 out of 100, and the best 25% of local sites score 85 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Boise dental websites most often get wrong?
- The most common gaps detected on audited Boise dental websites are: “FAQPage structured data not detected” (94% of evaluated sites); “Service or treatment structured data not detected” (90% of evaluated sites); “AggregateRating structured data not detected” (90% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Boise compare with the rest of Idaho?
- Boise's median score of 74 is equal to the Idaho-wide median of 74, based on 654 audited websites across Idaho.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Boise in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Idaho benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Boise figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.