Dental SEO & Website Benchmarks: Naples, FL
Live figures from 153 indexable audited Naples dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
77
median score
+1.00 vs Florida median 76
74.59
average score
Florida average: 71.97
85
top quartile
the score the best 25% of local websites clear
153
websites audited
of 6,535 across Florida
Score distribution
Grade distribution in Naples
Counts use all 153 indexable audited Naples websites.
A
9.15%
14 of 153
B
36.60%
56 of 153
C
30.07%
46 of 153
D
8.50%
13 of 153
F
15.69%
24 of 153
Florida distribution: A 7% · B 34% · C 25% · D 13% · F 21% (6,535 websites).
Largest local difference first
Where Naples dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Naples websites are omitted.
96%
FAQPage structured data not detected
147 of 153 evaluated Naples websites — vs 94.00% across Florida.
92%
AggregateRating structured data not detected
141 of 153 evaluated Naples websites — vs 91.09% across Florida.
84%
Service or treatment structured data not detected
128 of 153 evaluated Naples websites — vs 86.76% across Florida.
| Check | Naples rate | Florida rate | Difference |
|---|---|---|---|
| Missing meta descriptionsWebsite fundamentals | 31.37%48 of 153 evaluated | 39.45%2,578 of 6,535 evaluated | −8.08 pp |
| Images missing alternative textWebsite fundamentals | 75.82%116 of 153 evaluated | 68.42%4,471 of 6,535 evaluated | +7.40 pp |
| XML sitemap not detectedWebsite fundamentals | 25.49%39 of 153 evaluated | 32.64%2,133 of 6,535 evaluated | −7.15 pp |
| FAQ page not detectedPatient journey | 58.82%90 of 153 evaluated | 65.71%4,294 of 6,535 evaluated | −6.89 pp |
| Emergency-services page not detectedPatient journey | 52.94%81 of 153 evaluated | 59.43%3,884 of 6,535 evaluated | −6.49 pp |
| Clear booking action not detectedPatient journey | 40.52%62 of 153 evaluated | 46.99%3,071 of 6,535 evaluated | −6.47 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 37.91%58 of 153 evaluated | 43.24%2,826 of 6,535 evaluated | −5.33 pp |
| Missing canonical tagsWebsite fundamentals | 28.10%43 of 153 evaluated | 33.30%2,176 of 6,535 evaluated | −5.20 pp |
| Limited useful contentWebsite fundamentals | 35.95%55 of 153 evaluated | 40.38%2,639 of 6,535 evaluated | −4.43 pp |
| BreadcrumbList structured data not detectedStructured data | 60.13%92 of 153 evaluated | 63.37%4,141 of 6,535 evaluated | −3.24 pp |
| Service or treatment structured data not detectedStructured data | 83.66%128 of 153 evaluated | 86.76%5,670 of 6,535 evaluated | −3.10 pp |
| FAQPage structured data not detectedStructured data | 96.08%147 of 153 evaluated | 94.00%6,143 of 6,535 evaluated | +2.08 pp |
| Insurance or payment page not detectedPatient journey | 56.21%86 of 153 evaluated | 54.86%3,585 of 6,535 evaluated | +1.35 pp |
| Privacy-policy link not detectedPatient journey | 43.79%67 of 153 evaluated | 44.97%2,939 of 6,535 evaluated | −1.18 pp |
| AggregateRating structured data not detectedStructured data | 92.16%141 of 153 evaluated | 91.09%5,953 of 6,535 evaluated | +1.07 pp |
| Contact or inquiry form not detectedPatient journey | 70.59%108 of 153 evaluated | 70.02%4,576 of 6,535 evaluated | +0.57 pp |
| Unclear H1 structureWebsite fundamentals | 57.52%88 of 153 evaluated | 57.95%3,787 of 6,535 evaluated | −0.43 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Naples market
Common questions
Dental SEO and website questions for Naples
- How good are dental practice websites in Naples?
- Across 153 audited Naples dental practice websites, the median DentalPresence Score is 77 out of 100, and the best 25% of local sites score 85 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Naples dental websites most often get wrong?
- The most common gaps detected on audited Naples dental websites are: “FAQPage structured data not detected” (96% of evaluated sites); “AggregateRating structured data not detected” (92% of evaluated sites); “Service or treatment structured data not detected” (84% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Naples compare with the rest of Florida?
- Naples's median score of 77 is 1 point above the Florida-wide median of 76, based on 6,535 audited websites across Florida.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Naples in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Florida benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Naples figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.