Dental SEO & Website Benchmarks: Preston, ENG
Live figures from 43 indexable audited Preston dental practice websites, recomputed as practices are re-audited. Most recent audit August 28, 2026. Methodology dps-37-v1.
71
median score
+1.00 vs England median 70
68.91
average score
England average: 67.18
78.50
top quartile
the score the best 25% of local websites clear
43
websites audited
of 7,961 across England
Score distribution
Grade distribution in Preston
Counts use all 43 indexable audited Preston websites.
A
0.00%
0 of 43
B
20.93%
9 of 43
C
32.56%
14 of 43
D
23.26%
10 of 43
F
23.26%
10 of 43
England distribution: A 1% · B 20% · C 30% · D 20% · F 29% (7,961 websites).
Largest local difference first
Where Preston dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Preston websites are omitted.
100%
AggregateRating structured data not detected
43 of 43 evaluated Preston websites — vs 93.86% across England.
100%
Service or treatment structured data not detected
43 of 43 evaluated Preston websites — vs 96.11% across England.
93%
FAQPage structured data not detected
40 of 43 evaluated Preston websites — vs 95.87% across England.
| Check | Preston rate | England rate | Difference |
|---|---|---|---|
| BreadcrumbList structured data not detectedStructured data | 46.51%20 of 43 evaluated | 69.24%5,512 of 7,961 evaluated | −22.73 pp |
| Clear booking action not detectedPatient journey | 51.16%22 of 43 evaluated | 61.69%4,911 of 7,961 evaluated | −10.53 pp |
| Privacy-policy link not detectedPatient journey | 30.23%13 of 43 evaluated | 40.48%3,223 of 7,961 evaluated | −10.25 pp |
| XML sitemap not detectedWebsite fundamentals | 27.91%12 of 43 evaluated | 36.40%2,898 of 7,961 evaluated | −8.49 pp |
| Missing meta descriptionsWebsite fundamentals | 62.79%27 of 43 evaluated | 54.37%4,328 of 7,961 evaluated | +8.42 pp |
| Insurance or payment page not detectedPatient journey | 81.40%35 of 43 evaluated | 88.63%7,056 of 7,961 evaluated | −7.23 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 62.79%27 of 43 evaluated | 56.09%4,465 of 7,961 evaluated | +6.70 pp |
| Contact or inquiry form not detectedPatient journey | 55.81%24 of 43 evaluated | 62.38%4,966 of 7,961 evaluated | −6.57 pp |
| FAQ page not detectedPatient journey | 90.70%39 of 43 evaluated | 84.55%6,731 of 7,961 evaluated | +6.15 pp |
| AggregateRating structured data not detectedStructured data | 100.00%43 of 43 evaluated | 93.86%7,472 of 7,961 evaluated | +6.14 pp |
| Missing canonical tagsWebsite fundamentals | 39.53%17 of 43 evaluated | 44.76%3,563 of 7,961 evaluated | −5.23 pp |
| Service or treatment structured data not detectedStructured data | 100.00%43 of 43 evaluated | 96.11%7,651 of 7,961 evaluated | +3.89 pp |
| Images missing alternative textWebsite fundamentals | 69.77%30 of 43 evaluated | 66.42%5,288 of 7,961 evaluated | +3.35 pp |
| FAQPage structured data not detectedStructured data | 93.02%40 of 43 evaluated | 95.87%7,632 of 7,961 evaluated | −2.85 pp |
| Unclear H1 structureWebsite fundamentals | 62.79%27 of 43 evaluated | 65.18%5,189 of 7,961 evaluated | −2.39 pp |
| Emergency-services page not detectedPatient journey | 69.77%30 of 43 evaluated | 70.96%5,649 of 7,961 evaluated | −1.19 pp |
| Limited useful contentWebsite fundamentals | 44.19%19 of 43 evaluated | 43.60%3,471 of 7,961 evaluated | +0.59 pp |
2026 UK study baseline
The frozen national picture for the same checks
Rates from the 8,627-website 2026 UK study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Clear booking action not detected57.91%
Dentist or LocalBusiness structured data not detected52.32%
Limited useful content40.51%
Emergency-services page not detected67.06%
Privacy-policy link not detected37.54%
BreadcrumbList structured data not detected65.42%
Contact or inquiry form not detected58.49%
XML sitemap not detected32.75%
Missing meta descriptions50.77%
Missing canonical tags41.14%
Unclear H1 structure61.85%
Images missing alternative text64.46%
FAQ page not detected80.31%
AggregateRating structured data not detected88.90%
Insurance or payment page not detected83.30%
Service or treatment structured data not detected91.12%
FAQPage structured data not detected91.00%
Explore the Preston market
Common questions
Dental SEO and website questions for Preston
- How good are dental practice websites in Preston?
- Across 43 audited Preston dental practice websites, the median DentalPresence Score is 71 out of 100, and the best 25% of local sites score 78.50 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Preston dental websites most often get wrong?
- The most common gaps detected on audited Preston dental websites are: “AggregateRating structured data not detected” (100% of evaluated sites); “Service or treatment structured data not detected” (100% of evaluated sites); “FAQPage structured data not detected” (93% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Preston compare with the rest of England?
- Preston's median score of 71 is 1 point above the England-wide median of 70, based on 7,961 audited websites across England.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Preston in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the England benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Preston figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.