Dental SEO & Website Benchmarks: Bristol, ENG
Live figures from 107 indexable audited Bristol dental practice websites, recomputed as practices are re-audited. Most recent audit August 28, 2026. Methodology dps-37-v1.
71
median score
+1.00 vs England median 70
68.84
average score
England average: 67.18
79
top quartile
the score the best 25% of local websites clear
107
websites audited
of 7,961 across England
Score distribution
Grade distribution in Bristol
Counts use all 107 indexable audited Bristol websites.
A
0.00%
0 of 107
B
20.56%
22 of 107
C
34.58%
37 of 107
D
24.30%
26 of 107
F
20.56%
22 of 107
England distribution: A 1% · B 20% · C 30% · D 20% · F 29% (7,961 websites).
Largest local difference first
Where Bristol dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Bristol websites are omitted.
95%
AggregateRating structured data not detected
102 of 107 evaluated Bristol websites — vs 93.86% across England.
95%
FAQPage structured data not detected
102 of 107 evaluated Bristol websites — vs 95.87% across England.
94%
Service or treatment structured data not detected
101 of 107 evaluated Bristol websites — vs 96.11% across England.
| Check | Bristol rate | England rate | Difference |
|---|---|---|---|
| Unclear H1 structureWebsite fundamentals | 54.21%58 of 107 evaluated | 65.18%5,189 of 7,961 evaluated | −10.97 pp |
| Images missing alternative textWebsite fundamentals | 75.70%81 of 107 evaluated | 66.42%5,288 of 7,961 evaluated | +9.28 pp |
| BreadcrumbList structured data not detectedStructured data | 60.75%65 of 107 evaluated | 69.24%5,512 of 7,961 evaluated | −8.49 pp |
| FAQ page not detectedPatient journey | 91.59%98 of 107 evaluated | 84.55%6,731 of 7,961 evaluated | +7.04 pp |
| Missing canonical tagsWebsite fundamentals | 38.32%41 of 107 evaluated | 44.76%3,563 of 7,961 evaluated | −6.44 pp |
| Contact or inquiry form not detectedPatient journey | 56.07%60 of 107 evaluated | 62.38%4,966 of 7,961 evaluated | −6.31 pp |
| Limited useful contentWebsite fundamentals | 38.32%41 of 107 evaluated | 43.60%3,471 of 7,961 evaluated | −5.28 pp |
| Privacy-policy link not detectedPatient journey | 35.51%38 of 107 evaluated | 40.48%3,223 of 7,961 evaluated | −4.97 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 59.81%64 of 107 evaluated | 56.09%4,465 of 7,961 evaluated | +3.72 pp |
| XML sitemap not detectedWebsite fundamentals | 32.71%35 of 107 evaluated | 36.40%2,898 of 7,961 evaluated | −3.69 pp |
| Insurance or payment page not detectedPatient journey | 91.59%98 of 107 evaluated | 88.63%7,056 of 7,961 evaluated | +2.96 pp |
| Clear booking action not detectedPatient journey | 59.81%64 of 107 evaluated | 61.69%4,911 of 7,961 evaluated | −1.88 pp |
| Service or treatment structured data not detectedStructured data | 94.39%101 of 107 evaluated | 96.11%7,651 of 7,961 evaluated | −1.72 pp |
| AggregateRating structured data not detectedStructured data | 95.33%102 of 107 evaluated | 93.86%7,472 of 7,961 evaluated | +1.47 pp |
| Emergency-services page not detectedPatient journey | 71.96%77 of 107 evaluated | 70.96%5,649 of 7,961 evaluated | +1.00 pp |
| FAQPage structured data not detectedStructured data | 95.33%102 of 107 evaluated | 95.87%7,632 of 7,961 evaluated | −0.54 pp |
| Missing meta descriptionsWebsite fundamentals | 54.21%58 of 107 evaluated | 54.37%4,328 of 7,961 evaluated | −0.16 pp |
2026 UK study baseline
The frozen national picture for the same checks
Rates from the 8,627-website 2026 UK study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Clear booking action not detected57.91%
Dentist or LocalBusiness structured data not detected52.32%
Limited useful content40.51%
Emergency-services page not detected67.06%
Privacy-policy link not detected37.54%
BreadcrumbList structured data not detected65.42%
Contact or inquiry form not detected58.49%
XML sitemap not detected32.75%
Missing meta descriptions50.77%
Missing canonical tags41.14%
Unclear H1 structure61.85%
Images missing alternative text64.46%
FAQ page not detected80.31%
AggregateRating structured data not detected88.90%
Insurance or payment page not detected83.30%
Service or treatment structured data not detected91.12%
FAQPage structured data not detected91.00%
Explore the Bristol market
Common questions
Dental SEO and website questions for Bristol
- How good are dental practice websites in Bristol?
- Across 107 audited Bristol dental practice websites, the median DentalPresence Score is 71 out of 100, and the best 25% of local sites score 79 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Bristol dental websites most often get wrong?
- The most common gaps detected on audited Bristol dental websites are: “AggregateRating structured data not detected” (95% of evaluated sites); “FAQPage structured data not detected” (95% of evaluated sites); “Service or treatment structured data not detected” (94% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Bristol compare with the rest of England?
- Bristol's median score of 71 is 1 point above the England-wide median of 70, based on 7,961 audited websites across England.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Bristol in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the England benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Bristol figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.