Dental SEO & Website Benchmarks: Washington, DC
Live figures from 173 indexable audited Washington dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
71
median score
0 vs District of Columbia median 71
67.98
average score
District of Columbia average: 67.98
81
top quartile
the score the best 25% of local websites clear
173
websites audited
of 173 across District of Columbia
Score distribution
Grade distribution in Washington
Counts use all 173 indexable audited Washington websites.
A
3.47%
6 of 173
B
24.86%
43 of 173
C
26.59%
46 of 173
D
16.18%
28 of 173
F
28.90%
50 of 173
District of Columbia distribution: A 3% · B 25% · C 27% · D 16% · F 29% (173 websites).
Largest local difference first
Where Washington dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Washington websites are omitted.
98%
FAQPage structured data not detected
170 of 173 evaluated Washington websites — vs 98.27% across District of Columbia.
96%
Service or treatment structured data not detected
166 of 173 evaluated Washington websites — vs 95.95% across District of Columbia.
90%
AggregateRating structured data not detected
155 of 173 evaluated Washington websites — vs 89.60% across District of Columbia.
| Check | Washington rate | District of Columbia rate | Difference |
|---|---|---|---|
| FAQPage structured data not detectedStructured data | 98.27%170 of 173 evaluated | 98.27%170 of 173 evaluated | 0 pp |
| Service or treatment structured data not detectedStructured data | 95.95%166 of 173 evaluated | 95.95%166 of 173 evaluated | 0 pp |
| AggregateRating structured data not detectedStructured data | 89.60%155 of 173 evaluated | 89.60%155 of 173 evaluated | 0 pp |
| BreadcrumbList structured data not detectedStructured data | 76.88%133 of 173 evaluated | 76.88%133 of 173 evaluated | 0 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 57.80%100 of 173 evaluated | 57.80%100 of 173 evaluated | 0 pp |
| Images missing alternative textWebsite fundamentals | 68.21%118 of 173 evaluated | 68.21%118 of 173 evaluated | 0 pp |
| Unclear H1 structureWebsite fundamentals | 64.74%112 of 173 evaluated | 64.74%112 of 173 evaluated | 0 pp |
| Missing meta descriptionsWebsite fundamentals | 50.87%88 of 173 evaluated | 50.87%88 of 173 evaluated | 0 pp |
| Limited useful contentWebsite fundamentals | 45.09%78 of 173 evaluated | 45.09%78 of 173 evaluated | 0 pp |
| Missing canonical tagsWebsite fundamentals | 36.42%63 of 173 evaluated | 36.42%63 of 173 evaluated | 0 pp |
| XML sitemap not detectedWebsite fundamentals | 34.10%59 of 173 evaluated | 34.10%59 of 173 evaluated | 0 pp |
| Contact or inquiry form not detectedPatient journey | 69.36%120 of 173 evaluated | 69.36%120 of 173 evaluated | 0 pp |
| FAQ page not detectedPatient journey | 72.25%125 of 173 evaluated | 72.25%125 of 173 evaluated | 0 pp |
| Emergency-services page not detectedPatient journey | 67.63%117 of 173 evaluated | 67.63%117 of 173 evaluated | 0 pp |
| Insurance or payment page not detectedPatient journey | 56.65%98 of 173 evaluated | 56.65%98 of 173 evaluated | 0 pp |
| Clear booking action not detectedPatient journey | 47.98%83 of 173 evaluated | 47.98%83 of 173 evaluated | 0 pp |
| Privacy-policy link not detectedPatient journey | 59.54%103 of 173 evaluated | 59.54%103 of 173 evaluated | 0 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Washington market
Common questions
Dental SEO and website questions for Washington
- How good are dental practice websites in Washington?
- Across 173 audited Washington dental practice websites, the median DentalPresence Score is 71 out of 100, and the best 25% of local sites score 81 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Washington dental websites most often get wrong?
- The most common gaps detected on audited Washington dental websites are: “FAQPage structured data not detected” (98% of evaluated sites); “Service or treatment structured data not detected” (96% of evaluated sites); “AggregateRating structured data not detected” (90% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Washington compare with the rest of District of Columbia?
- Washington's median score of 71 is equal to the District of Columbia-wide median of 71, based on 173 audited websites across District of Columbia.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Washington in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the District of Columbia benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Washington figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.