Dental SEO & Website Benchmarks: Aurora, CO
Live figures from 115 indexable audited Aurora dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
76
median score
0 vs Colorado median 76
70.38
average score
Colorado average: 71.78
85
top quartile
the score the best 25% of local websites clear
115
websites audited
of 2,160 across Colorado
Score distribution
Grade distribution in Aurora
Counts use all 115 indexable audited Aurora websites.
A
4.35%
5 of 115
B
38.26%
44 of 115
C
20.87%
24 of 115
D
9.57%
11 of 115
F
26.96%
31 of 115
Colorado distribution: A 6% · B 36% · C 24% · D 12% · F 22% (2,160 websites).
Largest local difference first
Where Aurora dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Aurora websites are omitted.
94%
FAQPage structured data not detected
108 of 115 evaluated Aurora websites — vs 95.60% across Colorado.
91%
Service or treatment structured data not detected
105 of 115 evaluated Aurora websites — vs 90.32% across Colorado.
90%
AggregateRating structured data not detected
104 of 115 evaluated Aurora websites — vs 91.57% across Colorado.
| Check | Aurora rate | Colorado rate | Difference |
|---|---|---|---|
| XML sitemap not detectedWebsite fundamentals | 41.74%48 of 115 evaluated | 34.26%740 of 2,160 evaluated | +7.48 pp |
| Images missing alternative textWebsite fundamentals | 57.39%66 of 115 evaluated | 64.68%1,397 of 2,160 evaluated | −7.29 pp |
| Emergency-services page not detectedPatient journey | 66.96%77 of 115 evaluated | 61.44%1,327 of 2,160 evaluated | +5.52 pp |
| Privacy-policy link not detectedPatient journey | 49.57%57 of 115 evaluated | 44.77%967 of 2,160 evaluated | +4.80 pp |
| Limited useful contentWebsite fundamentals | 34.78%40 of 115 evaluated | 39.03%843 of 2,160 evaluated | −4.25 pp |
| FAQ page not detectedPatient journey | 69.57%80 of 115 evaluated | 65.97%1,425 of 2,160 evaluated | +3.60 pp |
| Unclear H1 structureWebsite fundamentals | 54.78%63 of 115 evaluated | 56.99%1,231 of 2,160 evaluated | −2.21 pp |
| FAQPage structured data not detectedStructured data | 93.91%108 of 115 evaluated | 95.60%2,065 of 2,160 evaluated | −1.69 pp |
| BreadcrumbList structured data not detectedStructured data | 62.61%72 of 115 evaluated | 64.26%1,388 of 2,160 evaluated | −1.65 pp |
| Clear booking action not detectedPatient journey | 46.96%54 of 115 evaluated | 48.56%1,049 of 2,160 evaluated | −1.60 pp |
| Contact or inquiry form not detectedPatient journey | 73.91%85 of 115 evaluated | 72.41%1,564 of 2,160 evaluated | +1.50 pp |
| Missing canonical tagsWebsite fundamentals | 35.65%41 of 115 evaluated | 34.26%740 of 2,160 evaluated | +1.39 pp |
| AggregateRating structured data not detectedStructured data | 90.43%104 of 115 evaluated | 91.57%1,978 of 2,160 evaluated | −1.14 pp |
| Service or treatment structured data not detectedStructured data | 91.30%105 of 115 evaluated | 90.32%1,951 of 2,160 evaluated | +0.98 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 43.48%50 of 115 evaluated | 42.50%918 of 2,160 evaluated | +0.98 pp |
| Insurance or payment page not detectedPatient journey | 50.43%58 of 115 evaluated | 51.34%1,109 of 2,160 evaluated | −0.91 pp |
| Missing meta descriptionsWebsite fundamentals | 39.13%45 of 115 evaluated | 38.94%841 of 2,160 evaluated | +0.19 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Aurora market
Common questions
Dental SEO and website questions for Aurora
- How good are dental practice websites in Aurora?
- Across 115 audited Aurora dental practice websites, the median DentalPresence Score is 76 out of 100, and the best 25% of local sites score 85 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Aurora dental websites most often get wrong?
- The most common gaps detected on audited Aurora dental websites are: “FAQPage structured data not detected” (94% of evaluated sites); “Service or treatment structured data not detected” (91% of evaluated sites); “AggregateRating structured data not detected” (90% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Aurora compare with the rest of Colorado?
- Aurora's median score of 76 is equal to the Colorado-wide median of 76, based on 2,160 audited websites across Colorado.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Aurora in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Colorado benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Aurora figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.