Dental SEO & Website Benchmarks: San Diego, CA
Live figures from 582 indexable audited San Diego dental practice websites, recomputed as practices are re-audited. Most recent audit September 20, 2026. Methodology dps-37-v1.
74
median score
+1.00 vs California median 73
71.24
average score
California average: 69.61
84
top quartile
the score the best 25% of local websites clear
582
websites audited
of 14,083 across California
Score distribution
Grade distribution in San Diego
Counts use all 582 indexable audited San Diego websites.
A
5.50%
32 of 582
B
34.19%
199 of 582
C
22.16%
129 of 582
D
15.12%
88 of 582
F
23.02%
134 of 582
California distribution: A 4% · B 28% · C 27% · D 16% · F 25% (14,083 websites).
Largest local difference first
Where San Diego dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 San Diego websites are omitted.
94%
FAQPage structured data not detected
549 of 582 evaluated San Diego websites — vs 95.48% across California.
92%
Service or treatment structured data not detected
533 of 582 evaluated San Diego websites — vs 94.84% across California.
87%
AggregateRating structured data not detected
509 of 582 evaluated San Diego websites — vs 91.37% across California.
| Check | San Diego rate | California rate | Difference |
|---|---|---|---|
| BreadcrumbList structured data not detectedStructured data | 66.84%389 of 582 evaluated | 73.26%10,317 of 14,083 evaluated | −6.42 pp |
| Privacy-policy link not detectedPatient journey | 47.42%276 of 582 evaluated | 52.37%7,375 of 14,083 evaluated | −4.95 pp |
| AggregateRating structured data not detectedStructured data | 87.46%509 of 582 evaluated | 91.37%12,868 of 14,083 evaluated | −3.91 pp |
| Contact or inquiry form not detectedPatient journey | 66.49%387 of 582 evaluated | 70.00%9,858 of 14,083 evaluated | −3.51 pp |
| Limited useful contentWebsite fundamentals | 37.80%220 of 582 evaluated | 41.15%5,795 of 14,083 evaluated | −3.35 pp |
| Service or treatment structured data not detectedStructured data | 91.58%533 of 582 evaluated | 94.84%13,356 of 14,083 evaluated | −3.26 pp |
| Emergency-services page not detectedPatient journey | 64.60%376 of 582 evaluated | 67.39%9,491 of 14,083 evaluated | −2.79 pp |
| Insurance or payment page not detectedPatient journey | 60.65%353 of 582 evaluated | 63.40%8,929 of 14,083 evaluated | −2.75 pp |
| Clear booking action not detectedPatient journey | 48.80%284 of 582 evaluated | 51.49%7,252 of 14,083 evaluated | −2.69 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 47.77%278 of 582 evaluated | 50.26%7,078 of 14,083 evaluated | −2.49 pp |
| Unclear H1 structureWebsite fundamentals | 56.36%328 of 582 evaluated | 58.82%8,284 of 14,083 evaluated | −2.46 pp |
| Missing canonical tagsWebsite fundamentals | 38.32%223 of 582 evaluated | 40.57%5,714 of 14,083 evaluated | −2.25 pp |
| FAQPage structured data not detectedStructured data | 94.33%549 of 582 evaluated | 95.48%13,447 of 14,083 evaluated | −1.15 pp |
| XML sitemap not detectedWebsite fundamentals | 34.71%202 of 582 evaluated | 35.84%5,047 of 14,083 evaluated | −1.13 pp |
| Images missing alternative textWebsite fundamentals | 66.84%389 of 582 evaluated | 65.94%9,286 of 14,083 evaluated | +0.90 pp |
| FAQ page not detectedPatient journey | 71.13%414 of 582 evaluated | 70.45%9,922 of 14,083 evaluated | +0.68 pp |
| Missing meta descriptionsWebsite fundamentals | 42.78%249 of 582 evaluated | 43.24%6,089 of 14,083 evaluated | −0.46 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the San Diego market
Common questions
Dental SEO and website questions for San Diego
- How good are dental practice websites in San Diego?
- Across 582 audited San Diego dental practice websites, the median DentalPresence Score is 74 out of 100, and the best 25% of local sites score 84 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do San Diego dental websites most often get wrong?
- The most common gaps detected on audited San Diego dental websites are: “FAQPage structured data not detected” (94% of evaluated sites); “Service or treatment structured data not detected” (92% of evaluated sites); “AggregateRating structured data not detected” (87% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in San Diego compare with the rest of California?
- San Diego's median score of 74 is 1 point above the California-wide median of 73, based on 14,083 audited websites across California.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for San Diego in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the California benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The San Diego figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.