Dental SEO & Website Benchmarks: Canberra, ACT
Live figures from 49 indexable audited Canberra dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
74
median score
0 vs Australian Capital Territory median 74
72.06
average score
Australian Capital Territory average: 71.53
83
top quartile
the score the best 25% of local websites clear
49
websites audited
of 117 across Australian Capital Territory
Score distribution
Grade distribution in Canberra
Counts use all 49 indexable audited Canberra websites.
A
2.04%
1 of 49
B
32.65%
16 of 49
C
30.61%
15 of 49
D
18.37%
9 of 49
F
16.33%
8 of 49
Australian Capital Territory distribution: A 3% · B 32% · C 31% · D 17% · F 18% (117 websites).
Largest local difference first
Where Canberra dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Canberra websites are omitted.
98%
AggregateRating structured data not detected
48 of 49 evaluated Canberra websites — vs 96.58% across Australian Capital Territory.
96%
FAQPage structured data not detected
47 of 49 evaluated Canberra websites — vs 93.16% across Australian Capital Territory.
92%
Service or treatment structured data not detected
45 of 49 evaluated Canberra websites — vs 93.16% across Australian Capital Territory.
| Check | Canberra rate | Australian Capital Territory rate | Difference |
|---|---|---|---|
| Contact or inquiry form not detectedPatient journey | 75.51%37 of 49 evaluated | 65.81%77 of 117 evaluated | +9.70 pp |
| BreadcrumbList structured data not detectedStructured data | 51.02%25 of 49 evaluated | 58.97%69 of 117 evaluated | −7.95 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 36.73%18 of 49 evaluated | 44.44%52 of 117 evaluated | −7.71 pp |
| Missing meta descriptionsWebsite fundamentals | 57.14%28 of 49 evaluated | 49.57%58 of 117 evaluated | +7.57 pp |
| Clear booking action not detectedPatient journey | 51.02%25 of 49 evaluated | 43.59%51 of 117 evaluated | +7.43 pp |
| XML sitemap not detectedWebsite fundamentals | 26.53%13 of 49 evaluated | 31.62%37 of 117 evaluated | −5.09 pp |
| FAQ page not detectedPatient journey | 75.51%37 of 49 evaluated | 70.94%83 of 117 evaluated | +4.57 pp |
| Limited useful contentWebsite fundamentals | 42.86%21 of 49 evaluated | 38.46%45 of 117 evaluated | +4.40 pp |
| Unclear H1 structureWebsite fundamentals | 63.27%31 of 49 evaluated | 59.83%70 of 117 evaluated | +3.44 pp |
| Privacy-policy link not detectedPatient journey | 53.06%26 of 49 evaluated | 56.41%66 of 117 evaluated | −3.35 pp |
| FAQPage structured data not detectedStructured data | 95.92%47 of 49 evaluated | 93.16%109 of 117 evaluated | +2.76 pp |
| Images missing alternative textWebsite fundamentals | 73.47%36 of 49 evaluated | 70.94%83 of 117 evaluated | +2.53 pp |
| Emergency-services page not detectedPatient journey | 61.22%30 of 49 evaluated | 59.83%70 of 117 evaluated | +1.39 pp |
| AggregateRating structured data not detectedStructured data | 97.96%48 of 49 evaluated | 96.58%113 of 117 evaluated | +1.38 pp |
| Service or treatment structured data not detectedStructured data | 91.84%45 of 49 evaluated | 93.16%109 of 117 evaluated | −1.32 pp |
| Insurance or payment page not detectedPatient journey | 73.47%36 of 49 evaluated | 72.65%85 of 117 evaluated | +0.82 pp |
| Missing canonical tagsWebsite fundamentals | 28.57%14 of 49 evaluated | 29.06%34 of 117 evaluated | −0.49 pp |
2026 Australia study baseline
The frozen national picture for the same checks
Rates from the 6,305-website 2026 Australia study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Emergency-services page not detected62.68%
BreadcrumbList structured data not detected64.30%
Insurance or payment page not detected68.96%
AggregateRating structured data not detected93.72%
Missing meta descriptions47.15%
Clear booking action not detected45.73%
Privacy-policy link not detected59.84%
Dentist or LocalBusiness structured data not detected47.20%
Images missing alternative text72.86%
Missing canonical tags31.10%
FAQPage structured data not detected91.25%
Unclear H1 structure60.84%
FAQ page not detected72.64%
XML sitemap not detected31.59%
Service or treatment structured data not detected93.39%
Limited useful content39.35%
Contact or inquiry form not detected65.15%
Explore the Canberra market
Common questions
Dental SEO and website questions for Canberra
- How good are dental practice websites in Canberra?
- Across 49 audited Canberra dental practice websites, the median DentalPresence Score is 74 out of 100, and the best 25% of local sites score 83 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Canberra dental websites most often get wrong?
- The most common gaps detected on audited Canberra dental websites are: “AggregateRating structured data not detected” (98% of evaluated sites); “FAQPage structured data not detected” (96% of evaluated sites); “Service or treatment structured data not detected” (92% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Canberra compare with the rest of Australian Capital Territory?
- Canberra's median score of 74 is equal to the Australian Capital Territory-wide median of 74, based on 117 audited websites across Australian Capital Territory.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Canberra in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Australian Capital Territory benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Canberra figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.