Dental SEO & Website Benchmarks: Little Rock, AR
Live figures from 75 indexable audited Little Rock dental practice websites, recomputed as practices are re-audited. Most recent audit September 1, 2026. Methodology dps-37-v1.
74
median score
+1.00 vs Arkansas median 73
71.04
average score
Arkansas average: 70.33
82
top quartile
the score the best 25% of local websites clear
75
websites audited
of 609 across Arkansas
Score distribution
Grade distribution in Little Rock
Counts use all 75 indexable audited Little Rock websites.
A
5.33%
4 of 75
B
29.33%
22 of 75
C
28.00%
21 of 75
D
14.67%
11 of 75
F
22.67%
17 of 75
Arkansas distribution: A 5% · B 28% · C 26% · D 18% · F 23% (609 websites).
Largest local difference first
Where Little Rock dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Little Rock websites are omitted.
96%
AggregateRating structured data not detected
72 of 75 evaluated Little Rock websites — vs 93.60% across Arkansas.
93%
FAQPage structured data not detected
70 of 75 evaluated Little Rock websites — vs 96.22% across Arkansas.
92%
Service or treatment structured data not detected
69 of 75 evaluated Little Rock websites — vs 92.94% across Arkansas.
| Check | Little Rock rate | Arkansas rate | Difference |
|---|---|---|---|
| Limited useful contentWebsite fundamentals | 36.00%27 of 75 evaluated | 43.02%262 of 609 evaluated | −7.02 pp |
| Images missing alternative textWebsite fundamentals | 61.33%46 of 75 evaluated | 67.32%410 of 609 evaluated | −5.99 pp |
| Emergency-services page not detectedPatient journey | 65.33%49 of 75 evaluated | 70.61%430 of 609 evaluated | −5.28 pp |
| XML sitemap not detectedWebsite fundamentals | 32.00%24 of 75 evaluated | 36.78%224 of 609 evaluated | −4.78 pp |
| Missing canonical tagsWebsite fundamentals | 32.00%24 of 75 evaluated | 35.47%216 of 609 evaluated | −3.47 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 49.33%37 of 75 evaluated | 45.98%280 of 609 evaluated | +3.35 pp |
| FAQPage structured data not detectedStructured data | 93.33%70 of 75 evaluated | 96.22%586 of 609 evaluated | −2.89 pp |
| Insurance or payment page not detectedPatient journey | 62.67%47 of 75 evaluated | 59.93%365 of 609 evaluated | +2.74 pp |
| AggregateRating structured data not detectedStructured data | 96.00%72 of 75 evaluated | 93.60%570 of 609 evaluated | +2.40 pp |
| FAQ page not detectedPatient journey | 73.33%55 of 75 evaluated | 71.26%434 of 609 evaluated | +2.07 pp |
| Contact or inquiry form not detectedPatient journey | 72.00%54 of 75 evaluated | 73.40%447 of 609 evaluated | −1.40 pp |
| Privacy-policy link not detectedPatient journey | 50.67%38 of 75 evaluated | 49.43%301 of 609 evaluated | +1.24 pp |
| BreadcrumbList structured data not detectedStructured data | 69.33%52 of 75 evaluated | 68.14%415 of 609 evaluated | +1.19 pp |
| Service or treatment structured data not detectedStructured data | 92.00%69 of 75 evaluated | 92.94%566 of 609 evaluated | −0.94 pp |
| Clear booking action not detectedPatient journey | 57.33%43 of 75 evaluated | 56.49%344 of 609 evaluated | +0.84 pp |
| Unclear H1 structureWebsite fundamentals | 61.33%46 of 75 evaluated | 60.59%369 of 609 evaluated | +0.74 pp |
| Missing meta descriptionsWebsite fundamentals | 41.33%31 of 75 evaluated | 41.05%250 of 609 evaluated | +0.28 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Little Rock market
Common questions
Dental SEO and website questions for Little Rock
- How good are dental practice websites in Little Rock?
- Across 75 audited Little Rock dental practice websites, the median DentalPresence Score is 74 out of 100, and the best 25% of local sites score 82 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Little Rock dental websites most often get wrong?
- The most common gaps detected on audited Little Rock dental websites are: “AggregateRating structured data not detected” (96% of evaluated sites); “FAQPage structured data not detected” (93% of evaluated sites); “Service or treatment structured data not detected” (92% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Little Rock compare with the rest of Arkansas?
- Little Rock's median score of 74 is 1 point above the Arkansas-wide median of 73, based on 609 audited websites across Arkansas.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Little Rock in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Arkansas benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Little Rock figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.