Dental SEO & Website Benchmarks: Tucson, AZ
Live figures from 247 indexable audited Tucson dental practice websites, recomputed as practices are re-audited. Most recent audit September 19, 2026. Methodology dps-37-v1.
74
median score
−2.00 vs Arizona median 76
70.64
average score
Arizona average: 72.27
84
top quartile
the score the best 25% of local websites clear
247
websites audited
of 2,269 across Arizona
Score distribution
Grade distribution in Tucson
Counts use all 247 indexable audited Tucson websites.
A
4.45%
11 of 247
B
34.41%
85 of 247
C
19.84%
49 of 247
D
15.79%
39 of 247
F
25.51%
63 of 247
Arizona distribution: A 5% · B 37% · C 23% · D 13% · F 21% (2,269 websites).
Largest local difference first
Where Tucson dental websites fall short
“Not detected” means a signal was absent from the homepage and up to two linked pages in a bounded crawl; it does not prove the signal is absent everywhere on the site. Every percentage shows its own evaluated base; checks evaluated on fewer than 30 Tucson websites are omitted.
94%
FAQPage structured data not detected
233 of 247 evaluated Tucson websites — vs 93.39% across Arizona.
93%
Service or treatment structured data not detected
229 of 247 evaluated Tucson websites — vs 90.92% across Arizona.
93%
AggregateRating structured data not detected
229 of 247 evaluated Tucson websites — vs 91.45% across Arizona.
| Check | Tucson rate | Arizona rate | Difference |
|---|---|---|---|
| Privacy-policy link not detectedPatient journey | 52.23%129 of 247 evaluated | 44.87%1,018 of 2,269 evaluated | +7.36 pp |
| Clear booking action not detectedPatient journey | 53.44%132 of 247 evaluated | 46.72%1,060 of 2,269 evaluated | +6.72 pp |
| Emergency-services page not detectedPatient journey | 62.75%155 of 247 evaluated | 56.32%1,278 of 2,269 evaluated | +6.43 pp |
| Missing meta descriptionsWebsite fundamentals | 42.11%104 of 247 evaluated | 38.08%864 of 2,269 evaluated | +4.03 pp |
| Limited useful contentWebsite fundamentals | 41.30%102 of 247 evaluated | 37.29%846 of 2,269 evaluated | +4.01 pp |
| Contact or inquiry form not detectedPatient journey | 76.52%189 of 247 evaluated | 72.63%1,648 of 2,269 evaluated | +3.89 pp |
| FAQ page not detectedPatient journey | 68.42%169 of 247 evaluated | 65.76%1,492 of 2,269 evaluated | +2.66 pp |
| BreadcrumbList structured data not detectedStructured data | 67.21%166 of 247 evaluated | 64.57%1,465 of 2,269 evaluated | +2.64 pp |
| Unclear H1 structureWebsite fundamentals | 59.11%146 of 247 evaluated | 56.50%1,282 of 2,269 evaluated | +2.61 pp |
| Images missing alternative textWebsite fundamentals | 65.99%163 of 247 evaluated | 63.77%1,447 of 2,269 evaluated | +2.22 pp |
| Insurance or payment page not detectedPatient journey | 54.25%134 of 247 evaluated | 52.09%1,182 of 2,269 evaluated | +2.16 pp |
| Service or treatment structured data not detectedStructured data | 92.71%229 of 247 evaluated | 90.92%2,063 of 2,269 evaluated | +1.79 pp |
| Dentist or LocalBusiness structured data not detectedStructured data | 45.34%112 of 247 evaluated | 43.72%992 of 2,269 evaluated | +1.62 pp |
| AggregateRating structured data not detectedStructured data | 92.71%229 of 247 evaluated | 91.45%2,075 of 2,269 evaluated | +1.26 pp |
| XML sitemap not detectedWebsite fundamentals | 32.39%80 of 247 evaluated | 31.34%711 of 2,269 evaluated | +1.05 pp |
| Missing canonical tagsWebsite fundamentals | 33.60%83 of 247 evaluated | 32.61%740 of 2,269 evaluated | +0.99 pp |
| FAQPage structured data not detectedStructured data | 94.33%233 of 247 evaluated | 93.39%2,119 of 2,269 evaluated | +0.94 pp |
2026 US study baseline
The frozen national picture for the same checks
Rates from the 50,405-website 2026 US study cohort — a frozen study base that counts every audited domain, so it is a different denominator than the live evaluated figures above and the two must not be read as one series.
Dentist or LocalBusiness structured data not detected38.72%
Insurance or payment page not detected51.40%
Clear booking action not detected42.35%
Missing meta descriptions33.36%
Emergency-services page not detected58.40%
FAQ page not detected65.47%
Unclear H1 structure53.80%
Missing canonical tags26.14%
Limited useful content32.11%
Contact or inquiry form not detected68.70%
FAQPage structured data not detected95.57%
Images missing alternative text74.25%
XML sitemap not detected24.75%
BreadcrumbList structured data not detected63.60%
AggregateRating structured data not detected91.06%
Service or treatment structured data not detected91.90%
Privacy-policy link not detected42.09%
Explore the Tucson market
Common questions
Dental SEO and website questions for Tucson
- How good are dental practice websites in Tucson?
- Across 247 audited Tucson dental practice websites, the median DentalPresence Score is 74 out of 100, and the best 25% of local sites score 84 or higher. The score summarizes 37 deterministic website and SEO checks covering structured data, website fundamentals, and the patient journey.
- What do Tucson dental websites most often get wrong?
- The most common gaps detected on audited Tucson dental websites are: “FAQPage structured data not detected” (94% of evaluated sites); “Service or treatment structured data not detected” (93% of evaluated sites); “AggregateRating structured data not detected” (93% of evaluated sites). “Not detected” is a bounded-crawl observation, not proof a signal is absent everywhere on a site.
- How does dental website quality in Tucson compare with the rest of Arizona?
- Tucson's median score of 74 is 2 points below the Arizona-wide median of 76, based on 2,269 audited websites across Arizona.
- How can I check my own dental practice website's SEO?
- Run a free DentalPresence score: it audits a practice website against the same 37 checks behind every figure on this page and returns a prioritized list of what to fix first. No card is required.
Methodology and limitations
How these live figures are computed
Live cohort. Figures cover the indexable audited practice websites currently published for Tucson in the DentalPresence index and recompute as sites are re-audited, so they will drift from the frozen 2026 study numbers over time. Each check's percentage uses only the websites where that check was actually evaluated, shown as its base.
Scoring. Methodology dps-37-v1: a bounded HTTP crawl of robots.txt, sitemap signals, the homepage, and up to two linked internal pages, scored across 37 deterministic checks. “Not detected” is a limited observation, not proof of absence.
What is excluded. Crawl-accessibility findings (DNS failures, blocked crawls, timeouts) come from the frozen study run and use a different cohort base, so they are not restated here — see the Arizona benchmark for them. Percentages are withheld wherever fewer than 30 websites form the base.
No clinical claims. Website signals only — not a clinical rating. These figures do not use rankings, traffic, conversions, credentials, or patient outcomes, and a failed check is not proof of lost revenue or poor care.
Use the benchmark
Score a dental website against the same framework
The Tucson figures describe a market, not an individual practice. Run a free score to inspect the public website signals detected for one practice — the same 37-check framework behind every number on this page.